ServiceNow, Inc. — Director's Dealing 2019

Jun 11, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2019-06-10

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-06-10	Common Stock	S	3898	$276.2416	Disposed	1008390	Indirect
2019-06-10	Common Stock	S	1335	$277.0876	Disposed	1007055	Indirect
2019-06-10	Common Stock	S	2379	$278.1842	Disposed	1004676	Indirect
2019-06-10	Common Stock	S	1888	$279.2365	Disposed	1002788	Indirect
2019-06-10	Common Stock	S	500	$279.952	Disposed	1002288	Indirect
2019-06-10	Common Stock	S	3714	$276.2058	Disposed	998574	Indirect
2019-06-10	Common Stock	S	1876	$277.2263	Disposed	996698	Indirect
2019-06-10	Common Stock	S	2410	$278.2935	Disposed	994288	Indirect
2019-06-10	Common Stock	S	1700	$279.2824	Disposed	992588	Indirect
2019-06-10	Common Stock	S	300	$279.9633	Disposed	992288	Indirect
2019-06-10	Common Stock	S	300	$276.1882	Disposed	91700	Indirect
2019-06-10	Common Stock	S	300	$277.4067	Disposed	91400	Indirect
2019-06-10	Common Stock	S	300	$279.1467	Disposed	91100	Indirect
2019-06-10	Common Stock	S	100	$280	Disposed	91000	Indirect
2019-06-10	Common Stock	S	396	$276.3534	Disposed	90604	Indirect
2019-06-10	Common Stock	S	204	$277.5103	Disposed	90400	Indirect
2019-06-10	Common Stock	S	300	$279.0433	Disposed	90100	Indirect
2019-06-10	Common Stock	S	100	$280	Disposed	90000	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1770	Direct

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $275.75 to $276.74 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $276.75 to $277.55 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $277.76 to $278.74 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $278.76 to $279.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $279.84 to $280.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $275.81 to $276.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $276.81 to $277.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $277.84 to $278.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $278.85 to $279.73 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $279.89 to $280.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $275.87 to $276.44 at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $277.06 to $277.72 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $278.83 to $279.34 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $275.87 to $276.74 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $277.19 to $277.72 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $278.61 to $279.37 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.