ServiceNow, Inc. — Director's Dealing 2019

Sep 11, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2019-09-09

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-09-09	Common Stock	S	347	$250.7951	Disposed	951941	Indirect
2019-09-09	Common Stock	S	930	$251.8102	Disposed	951011	Indirect
2019-09-09	Common Stock	S	1347	$252.7456	Disposed	949664	Indirect
2019-09-09	Common Stock	S	2614	$254.0293	Disposed	947050	Indirect
2019-09-09	Common Stock	S	2188	$254.7893	Disposed	944862	Indirect
2019-09-09	Common Stock	S	752	$255.9798	Disposed	944110	Indirect
2019-09-09	Common Stock	S	629	$257.293	Disposed	943481	Indirect
2019-09-09	Common Stock	S	276	$258.3542	Disposed	943205	Indirect
2019-09-09	Common Stock	S	429	$259.6221	Disposed	942776	Indirect
2019-09-09	Common Stock	S	333	$261.17	Disposed	942443	Indirect
2019-09-09	Common Stock	S	155	$264	Disposed	942288	Indirect
2019-09-09	Common Stock	S	412	$250.8652	Disposed	941876	Indirect
2019-09-09	Common Stock	S	1328	$252.0437	Disposed	940548	Indirect
2019-09-09	Common Stock	S	1458	$253.2169	Disposed	939090	Indirect
2019-09-09	Common Stock	S	3377	$254.2456	Disposed	935713	Indirect
2019-09-09	Common Stock	S	1376	$255.1315	Disposed	934337	Indirect
2019-09-09	Common Stock	S	299	$256.3695	Disposed	934038	Indirect
2019-09-09	Common Stock	S	501	$257.6644	Disposed	933537	Indirect
2019-09-09	Common Stock	S	421	$258.8483	Disposed	933116	Indirect
2019-09-09	Common Stock	S	354	$259.5884	Disposed	932762	Indirect
2019-09-09	Common Stock	S	316	$261.16	Disposed	932446	Indirect
2019-09-09	Common Stock	S	1	$262.315	Disposed	932445	Indirect
2019-09-09	Common Stock	S	157	$264.0084	Disposed	932288	Indirect
2019-09-09	Common Stock	S	84	$250.56	Disposed	85916	Indirect
2019-09-09	Common Stock	S	152	$252.0472	Disposed	85764	Indirect
2019-09-09	Common Stock	S	359	$254.3486	Disposed	85405	Indirect
2019-09-09	Common Stock	S	91	$254.8495	Disposed	85314	Indirect
2019-09-09	Common Stock	S	58	$256.1401	Disposed	85256	Indirect
2019-09-09	Common Stock	S	79	$257.1094	Disposed	85177	Indirect
2019-09-09	Common Stock	S	162	$259.6444	Disposed	85015	Indirect

Footnotes

F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $250.105 to $251.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $251.18 to $252.17 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $252.23 to $253.175 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $253.50 to $254.485 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $254.50 to $255.455 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $255.50 to $256.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $256.73 to $257.495 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $257.93 to $258.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.335 to $259.65 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $250.59 to $251.57 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F13: Represents the weighted average sales price per share. The shares sold at prices ranging from $251.64 to $252.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F14: Represents the weighted average sales price per share. The shares sold at prices ranging from $252.71 to $253.685 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F15: Represents the weighted average sales price per share. The shares sold at prices ranging from $253.71 to $254.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F16: Represents the weighted average sales price per share. The shares sold at prices ranging from $254.765 to $255.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F17: Represents the weighted average sales price per share. The shares sold at prices ranging from $255.885 to $256.84 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F18: Represents the weighted average sales price per share. The shares sold at prices ranging from $257.24 to $258.015 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F19: Represents the weighted average sales price per share. The shares sold at prices ranging from $258.245 to $259.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F20: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.36 to $259.795 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F21: Represents the weighted average sales price per share. The shares sold at prices ranging from $264.00 to $264.96 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F22: Represents the weighted average sales price per share. The shares sold at prices ranging from $251.675 to $252.45 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F23: Represents the weighted average sales price per share. The shares sold at prices ranging from $253.72 to $254.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F24: Represents the weighted average sales price per share. The shares sold at prices ranging from $254.80 to $255.105 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F25: Represents the weighted average sales price per share. The shares sold at prices ranging from $255.855 to $256.295 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F26: Represents the weighted average sales price per share. The shares sold at prices ranging from $257.06 to $257.12 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F27: Represents the weighted average sales price per share. The shares sold at prices ranging from $259.58 to $259.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.