ServiceNow, Inc. — Director's Dealing 2019

Nov 13, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2019-11-11

Reporting Person: LUDDY FREDERIC B (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-11-11	Common Stock	G	73000	—	Disposed	839288	Indirect
2019-11-11	Common Stock	S	809	$247.1672	Disposed	838479	Indirect
2019-11-11	Common Stock	S	9716	$248.3546	Disposed	828763	Indirect
2019-11-11	Common Stock	S	9144	$249.1053	Disposed	819619	Indirect
2019-11-11	Common Stock	S	331	$249.8493	Disposed	819288	Indirect
2019-11-11	Common Stock	S	282	$247.5954	Disposed	81718	Indirect
2019-11-11	Common Stock	S	1337	$248.6805	Disposed	80381	Indirect
2019-11-11	Common Stock	S	381	$249.4818	Disposed	80000	Indirect

Footnotes

F1: Represents shares donated to charity by the reporting person.

F2: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $246.415 to $247.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $247.635 to $248.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $248.61 to $249.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $249.615 to $250.04 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $247.27 to $248.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $248.36 to $249.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $249.39 to $249.59 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.