ServiceNow, Inc. — Director's Dealing 2013

Aug 13, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-08-09

Reporting Person: Barber Paul V (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-08-09	Common Stock	S	47872	$42.57	Disposed	833170	Direct
2013-08-09	Common Stock	S	9010	$42.57	Disposed	157878	Indirect
2013-08-12	Common Stock	S	36288	$42.38	Disposed	796882	Direct
2013-08-12	Common Stock	S	6830	$42.38	Disposed	151048	Indirect

Footnotes

F1: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $42.18 to $42.96 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F2: The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the reported transaction ranged from $42.00 to $42.96 per share. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

F3: Represents shares of Common Stock sold on August 9, 2013 by two family trusts for which Mr. Barber may be deemed to control investment decisions (the "Family Trusts"). Immediately following such sale, the Family Trusts directly held an aggregate of 157,878 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.

F4: Represents shares of Common Stock sold on August 12, 2013 by the Family Trusts. Immediately following such sale, the Family Trusts directly held an aggregate of 151,048 shares of Common Stock. The Family Trusts are irrevocable, and one or more beneficiaries of such trusts is an immediate family member of Mr. Barber. Mr. Barber disclaims Section 16 beneficial ownership of the shares held by such trusts and this report shall not be deemed an admission that such reporting person is the beneficial owner of such shares held by such trusts, except to the extent of his pecuniary interest, if any, in the shares held by such trusts by virtue of his position with such trusts.