ServiceNow, Inc. — Director's Dealing 2013

Feb 5, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-02-01

Reporting Person: LUDDY FREDERIC B (Director, CHIEF PRODUCT OFFICER, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-12-07	Common Stock	G	350000	—	Disposed	10223652	Direct
2013-02-01	Common Stock	S	124799	$26.1356	Disposed	10098853	Direct
2013-02-01	Common Stock	S	146529	$27.2356	Disposed	9952324	Direct
2013-02-01	Common Stock	S	178672	$28.1774	Disposed	9773652	Direct
2012-12-07	Common Stock	G	350000	—	Acquired	350000	Indirect
2012-12-20	Common Stock	G	170000	—	Disposed	180000	Indirect
2013-02-01	Common Stock	S	5000	$28	Disposed	175000	Indirect
2012-12-20	Common Stock	G	170000	—	Acquired	170000	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1250000	Indirect

Footnotes

F1: This transaction involved a gift of securities by the Reporting Person to his spouse, who shares the Reporting Person's household. The Reporting Person disclaims beneficial ownership of the shares held by his spouse, and this report should not be deemed an admission that the reporting person is the beneficial owner of his spouse's shares for purposes of Section 16 or for any other purpose.

F2: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $25.75 to $26.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $26.75 to $27.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $27.77 to $28.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: This transaction involved a gift of securities by the Reporting Person's spouse to the Genta A. Luddy Irrevocable Trust. The Reporting Person's spouse is an investment advisor to the trust and may be deemed to have voting and investment control with respect to the shares. The Reporting Person disclaims beneficial ownership of the shares held by the trust, and this report should not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose.

F8: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person's spouse.