ServiceNow, Inc. — Director's Dealing 2013

Aug 5, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-08-01

Reporting Person: LUDDY FREDERIC B (Director, CHIEF PRODUCT OFFICER)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-08-01	Common Stock	S	2700	$43.1744	Disposed	127300	Indirect
2013-08-01	Common Stock	S	21800	$44.3762	Disposed	105500	Indirect
2013-08-01	Common Stock	S	8772	$44.9662	Disposed	96728	Indirect
2013-08-01	Common Stock	S	4228	$46.2123	Disposed	92500	Indirect
2013-08-01	Common Stock	S	2500	$47.1138	Disposed	90000	Indirect
2013-08-01	Common Stock	S	3900	$43.2874	Disposed	1201100	Indirect
2013-08-01	Common Stock	S	26035	$44.4345	Disposed	1175065	Indirect
2013-08-01	Common Stock	S	7700	$45.0595	Disposed	1167365	Indirect
2013-08-01	Common Stock	S	4865	$46.2681	Disposed	1162500	Indirect
2013-08-01	Common Stock	S	2500	$47.1506	Disposed	1160000	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	9329138	Direct
Common Stock	129000	Indirect

Footnotes

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $42.65 to $43.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.65 to $44.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.67 to $45.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $45.75 to $46.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.76 to $47.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $42.81 to $43.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.84 to $44.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.85 to $45.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F11: Represents the weighted average sales price per share. The shares sold at prices ranging from $45.86 to $46.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F12: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.89 to $47.43 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.