ServiceNow, Inc. — Director's Dealing 2013

Aug 27, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-08-23

Reporting Person: Schneider David (SVP WORLDWIDE SALES & SERVICES)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-08-23	Common Stock	M	5664	$3	Acquired	6394	Direct
2013-08-23	Common Stock	S	5664	$46.20	Disposed	730	Direct
2013-08-26	Common Stock	M	24804	$3	Acquired	25534	Direct
2013-08-26	Common Stock	S	24504	$47.2554	Disposed	1030	Direct
2013-08-26	Common Stock	S	300	$47.7317	Disposed	730	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2013-08-23	Employee Stock Option (Right to Buy)	$3.0	M	5664	Disposed	2021-09-08	Common Stock (5664.0)	Direct
2013-08-26	Employee Stock Option (Right to Buy)	$3.0	M	24804	Disposed	2021-09-08	Common Stock (24804.0)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	190	Indirect

Footnotes

F1: Represents the aggregate of sales effected on the same day at different prices.

F2: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.72 to $47.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.72 to $47.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Immediately exercisable.

F5: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.