ServiceNow, Inc. — Director's Dealing 2013

Aug 7, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-08-05

Reporting Person: LUDDY FREDERIC B (Director, CHIEF PRODUCT OFFICER)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-08-05	Common Stock	S	47729	$44.3536	Disposed	9281409	Direct
2013-08-05	Common Stock	S	2271	$45.1151	Disposed	9279138	Direct
2013-08-06	Common Stock	S	49300	$42.3516	Disposed	9229838	Direct
2013-08-06	Common Stock	S	700	$43.4386	Disposed	9229138	Direct
2013-08-06	Common Stock	J	1587	—	Acquired	9230725	Direct
2013-08-07	Common Stock	S	50000	$41.6565	Disposed	9180725	Direct
2013-08-05	Common Stock	S	11500	$44.3641	Disposed	117500	Indirect
2013-08-05	Common Stock	S	500	$45.18	Disposed	117000	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	90000	Indirect
Common Stock	1160000	Indirect

Footnotes

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.92 to $44.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.92 to $45.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $41.97 to $42.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.09 to $43.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F7: Pro rata in-kind distribution from JMI Equity Fund IV Trust, of which the Reporting Person is a beneficiary. The Reporting Person does not exert voting or investment control over shares held by the JMI Equity Fund IV Trust.

F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $41.37 to $42.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F9: Represents the weighted average sales price per share. The shares sold at prices ranging from $43.93 to $44.91 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F10: Represents the weighted average sales price per share. The shares sold at prices ranging from $44.95 to $45.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.