ServiceNow, Inc. — Director's Dealing 2013

Feb 7, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2012-07-31

Reporting Person: Schneider David (SVP WORLDWIDE SALES & SERVICES)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-02-05	Common Stock	M	55000	$3	Acquired	56500	Direct
2013-02-05	Common Stock	S	13200	$29.4148	Disposed	43300	Direct
2013-02-05	Common Stock	S	41800	$29.8461	Disposed	1500	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-07-31	Employee Stock Option (Right to Buy)	$3	A	243744	Acquired	2021-09-08	Common Stock (243744)	Direct
2013-02-05	Employee Stock Option (Right to Buy)	$3	M	55000	Disposed	2021-07-21	Common Stock (55000)	Direct

Footnotes

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

F2: Includes 1,500 shares acquired under the Issuer's Employee Stock Purchase Plan on January 31, 2013.

F3: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).

F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $28.70 to $29.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $29.70 to $29.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

F6: Immediately exercisable.

F7: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.

F8: The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments.