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ServiceNow, Inc. — Director's Dealing 2013
Sep 5, 2013
29788_dirs_2013-09-05_63a06f72-4bc8-4f14-9ded-6051bebfcab0.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: ServiceNow, Inc. (NOW)
CIK: 0001373715
Period of Report: 2013-09-03
Reporting Person: LUDDY FREDERIC B (Director, CHIEF PRODUCT OFFICER)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2013-08-22 | Common Stock | G | 3300 | — | Disposed | 9177425 | Direct |
| 2013-09-03 | Common Stock | S | 49800 | $46.8943 | Disposed | 9127625 | Direct |
| 2013-09-03 | Common Stock | S | 200 | $47.54 | Disposed | 9127425 | Direct |
| 2013-09-04 | Common Stock | S | 46700 | $47.0538 | Disposed | 9080725 | Direct |
| 2013-09-04 | Common Stock | S | 3300 | $47.2853 | Disposed | 9077425 | Direct |
| 2013-09-05 | Common Stock | S | 36269 | $47.6224 | Disposed | 9041156 | Direct |
| 2013-09-05 | Common Stock | S | 13731 | $47.96 | Disposed | 9027425 | Direct |
| 2013-09-03 | Common Stock | S | 11900 | $46.8939 | Disposed | 105100 | Indirect |
| 2013-09-03 | Common Stock | S | 100 | $47.53 | Disposed | 105000 | Indirect |
Holdings (Non-Derivative)
| Security | Shares | Ownership |
|---|---|---|
| Common Stock | 90000 | Indirect |
| Common Stock | 1160000 | Indirect |
Footnotes
F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F2: Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
F3: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.45 to $47.37 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.22 to $47.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.22 to $47.60 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.88 to $47.87 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7: Represents the weighted average sales price per share. The shares sold at prices ranging from $47.88 to $48.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8: Represents the weighted average sales price per share. The shares sold at prices ranging from $46.46 to $47.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.