Self Storage Group

Prospectus • Oct 16, 2017

Publication of prospectus and commencement of application period for the IPO

Publication of prospectus and commencement of application period for the IPO

NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN

OR INTO THE UNITED STATES, CANADA, AUSTRALIA, HONG KONG,

SOUTH AFRICA OR JAPAN OR ANY OTHER JURISDICTION IN WHICH THE

DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL. OTHER

RESTRICTIONS ARE APPLICABLE. PLEASE SEE THE IMPORTANT NOTICE

AT THE END OF THE PRESS RELEASE.

Publication of prospectus and commencement of application

period for the IPO

Oslo, 16 October 2017: Reference is made to the stock

exchange announcement of 13 October 2017, whereby Self

Storage Group ASA ("SSG" or the "Company", OSE ticker "SSG")

announced the terms of its initial public offering of its

shares (the "IPO").

The prospectus for the IPO (the "Prospectus") was approved

by the Financial Supervisory Authority of Norway on 13

October 2017. The Prospectus is published today, 16 October

2017, and is, subject to regulatory restrictions in certain

jurisdictions, available at www.selfstoragegroup.no and

www.arctic.com. Hard copies of the Prospectus may be

obtained free of charge from the same date by contacting the

Manager (as defined below) or at the offices of the Company

at Nedre Skøyen vei 24, 0276 Oslo, Norway.

As announced, the application period for the institutional

offering in the IPO will commence today, 16 October 2017 at

09:00 hours (CET) and end on 25 October 2017 at 14:00 hours

(CET). The application period for the retail offering in the

IPO will commence today, on 16 October 2017 at 09:00 hours

(CET) and end on 25 October 2017 at 12:00 hours (CET). The

application period may be shortened or extended at any time.

Arctic Securities AS (the "Manager") is acting as sole

global coordinator and bookrunner in the Offering. Netfonds

Bank AS is acting as placing agent for the retail offering

on behalf of the Manager. Advokatfirmaet Schjødt AS acts as

legal counsel for the Company and Advokatfirmaet CLP DA acts

as legal counsel for the Manager.

Enquiries

Martin Nes, Chairman, +47 92 01 48 14

Cecilie Hekneby, CFO, +47 99 29 38 26

About Self Storage Group

Self Storage Group ASA engages in the business of renting

out self storage units to both private individuals and

businesses through the two concepts; OK Minilager and City

Self-Storage. The Group is one of the leading self storage

providers in Scandinavia with a particularly strong position

in the Norwegian market. SSG operates more than 80 sites

across Scandinavia with a total lettable area of more than

100,000 square meters.

Important Notice

This announcement is not and does not form a part of any

offer to sell, or a solicitation of an offer to purchase,

any securities of the Group in the United States, Norway or

any other jurisdiction.

Copies of this announcement are not being made and may not

be distributed or sent into the United States, Australia,

Hong Kong, Canada, Japan, South Africa or any other

jurisdiction in which such distribution would be unlawful or

would require registration or other measures.

The securities referred to in this announcement have not

been and will not be registered under the U.S. Securities

Act of 1933, as amended (the "Securities Act"), and

accordingly may not be offered or sold in the United States

absent registration or an applicable exemption from the

registration requirements of the Securities Act and in

accordance with applicable U.S. state securities laws. The

Group does not intend to register any part of the offering

in the United States or to conduct a public offering of

securities in the United States. Any sale in the United

States of the securities mentioned in this announcement will

be made solely to "qualified institutional buyers" as

defined in Rule 144A under the Securities Act.

Any offering of securities will be made by means of a

prospectus that will contain detailed information about the

Group and its management, as well as financial statements.

These materials are an advertisement and not a prospectus

for the purposes of Directive 2003/71/EC, as amended

(together with any applicable implementing measures in any

Member State, the "Prospectus Directive"). Investors should

not subscribe for any securities referred to in these

materials except on the basis of information contained in

the prospectus.

In any EEA Member State other than Norway that has

implemented the Prospectus Directive, this communication is

only addressed to and is only directed at "qualified

investors" in that Member State within the meaning of

Article 2(1)(e) of the Prospectus Directive ("Qualified

Investors"), i.e., only to investors to whom an offer of

securities may be made without the requirement for the Group

to publish a prospectus pursuant to Article 3 of the

Prospectus Directive in such EEA Member State.

This communication is only being distributed to and is only

directed at persons in the United Kingdom that are (i)

investment professionals falling within Article 19(5) of the

Financial Services and Markets Act 2000 (Financial

Promotion) Order 2005, as amended (the "Order") or (ii) high

net worth entities, and other persons to whom this

announcement may lawfully be communicated, falling within

Article 49(2)(a) to (d) of the Order (all such persons

together being referred to as "relevant persons"). This

communication must not be acted on or relied on by persons

who are not relevant persons. Any investment or investment

activity to which this communication relates is available

only for relevant persons and will be engaged in only with

relevant persons. Persons distributing this communication

must satisfy themselves that it is lawful to do so.

Matters discussed in this announcement may constitute

forward-looking statements. Forward-looking statements are

statements that are not historical facts and may be

identified by words such

as "believe", "expect", "anticipate", "strategy", "intends",

"estimate", "will", "may", "continue", "should" and similar

expressions. The forward-looking statements in this release

are based upon various assumptions, many of which are based,

in turn, upon further assumptions. Although the Group

believes that these assumptions were reasonable when made,

these assumptions are inherently subject to significant

known and unknown risks, uncertainties, contingencies and

other important factors which are difficult or impossible to

predict and are beyond its control. Actual events may differ

significantly from any anticipated development due to a

number of factors, including without limitation, changes in

public sector investment levels, changes in the general

economic, political and market conditions in the Norwegian

market, the Group's ability to attract, retain and motivate

qualified personnel, changes in the Group's ability to

engage in commercially acceptable acquisitions and strategic

investments, and changes in laws and regulation and the

potential impact of legal proceedings and actions. Such

risks, uncertainties, contingencies and other important

factors could cause actual events to differ materially from

the expectations expressed or implied in this release by

such forward-looking statements. The Group does not

guarantee that the assumptions underlying the forward-looking

statements in this presentation are free from errors nor

does it accept any responsibility for the future accuracy of

the opinions expressed in this presentation or any

obligation to update or revise the statements in this

presentation to reflect subsequent events. You should not

place undue reliance on the forward-looking statements in

this document.

The information, opinions and forward-looking statements

contained in this announcement speak only as at its date,

and are subject to change without notice. The Group does not

undertake any obligation to review, update, confirm, or to

release publicly any revisions to any forward-looking

statements to reflect events that occur or circumstances

that arise in relation to the content of this announcement.