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SELECTIVE INSURANCE GROUP INC Director's Dealing 2010

May 4, 2010

31055_dirs_2010-05-04_077f721e-b64f-45d4-ba1f-5cb8a867dcfd.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: SELECTIVE INSURANCE GROUP INC (SIGI)
CIK: 0000230557
Period of Report: 2010-04-30

Reporting Person: BROWN A DAVID (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-04-30 Common Stock M 6000 $10.828 Acquired 51290.688 Direct
2010-04-30 Common Stock A 1945 Acquired 53235.688 Direct
2010-04-30 Common Stock S 5670 $16.8564 Disposed 47565.688 Direct
2010-04-30 Common Stock S 7724 $16.8628 Disposed 39841.688 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2010-04-30 Stock Option $10.828 M 6000 Disposed 2011-03-01 Common Stock (6000) Direct
2010-04-30 Stock Option $16.71 A 7953 Acquired 2020-04-30 Common Stock (7953) Direct

Footnotes

F1: This award of restricted stock units will vest 1/3 per year starting on April 30, 2011.

F2: Represents the weighted average sale price. The highest price at which shares were sold was $16.88 and the lowest price at which shares were sold was $16.83. The reporting person hereby undertakes to provide upon request to the SEC's staff, the issuer or its security holders, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3) to this Form 4.

F3: Represents the weighted average sale price. The highest price at which shares were sold was $16.8701 and the lowest price at which shares were sold was $16.86.