SELECTIVE INSURANCE GROUP INC — Director's Dealing 2010

Jul 12, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: SELECTIVE INSURANCE GROUP INC (SIGI)
CIK: 0000230557
Period of Report: 2010-07-08

Reporting Person: MURPHY GREGORY E (Director, Chairman, Pres. & CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-07-08	Common Stock	M	21062	$14.68	Acquired	243327.4766	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-07-08	Stock Option	$11.1875	M	21062	Disposed	2011-02-06	Common Stock (21062)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	7466.6955	Indirect

Footnotes

F1: Includes 889.892 dividend equivalent units. Each dividend equivalent unit is the economic equivalent of one share of Selective Insurance Group, Inc. common stock. Also includes 1,488.0952 shares acquired through the Company's Employee Stock Purchase Plan.

F2: Includes 63.1107 shares acquired in Mr. Murphy's 401(k) account.