SELECTIVE INSURANCE GROUP INC — Capital/Financing Update 2013

Feb 6, 2013

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Issuer Free Writing Prospectus Filed Pursuant to Rule 433 Registration Statement No. 333-182166 February 5, 2013

Selective Insurance Group, Inc.

$175,000,000 5.875% Senior Notes due 2043

Final Term Sheet

Issuer:	Selective Insurance Group, Inc.
Security:	5.875% Senior Notes due 2043
Ratings (Moody’s / S&P / Fitch)*:	Baa2 (Negative) / BBB (Negative) / BBB+ (Stable)
Format:	SEC Registered
Par Amount:	$25.00
Principal Amount:	$175,000,000
Over-allotment Option:	Up to $25,000,000 aggregate principal amount of additional notes solely to cover over-allotments, if any
Trade Date:	February 5, 2013
Settlement Date:	February 8, 2013 (T+3)
Maturity:	February 9, 2043
Interest Payment Dates:	February 15, May 15, August 15, and November 15 of each year, commencing on May 15, 2013, and at maturity
Coupon:	5.875% per annum
Price to Public:	100.00%
Optional Redemption:	At any time on or after February 8, 2018, at 100% of the principal amount, plus accrued and unpaid interest to, but excluding, the date of redemption
Listing:	Intend to apply to list on the NYSE; if approved, trading expected to begin within 30 days of issuance
CUSIP / ISIN:	816300 404 / US8163004042
Joint Book-Running Managers:	Wells Fargo Securities, LLC Merrill Lynch, Pierce, Fenner & Smith Incorporated

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Co-Managers: BB&T Capital Markets, a division of BB&T Securities, LLC J.P. Morgan Securities LLC Keefe, Bruyette & Woods, Inc. RBC Capital Markets, LLC

*Note: A securities rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time.

The issuer has filed a registration statement, including a prospectus and a preliminary prospectus supplement, with the Securities and Exchange Commission (the “SEC”) for the offering to which this communication relates. Before you invest, you should read the prospectus and the preliminary prospectus supplement in the registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may obtain these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov . Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling Wells Fargo Securities, LLC toll-free at 1-800-326-5897 or Merrill Lynch, Pierce, Fenner & Smith Incorporated toll-free at 1-800-294-1322.

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