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Scout24 AG — Investor Presentation 2017
May 23, 2017
385_ip_2017-05-23_47b9f341-09ef-42ae-b83d-ebca5077b244.pdf
Investor Presentation
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www.scout24.com
Scout24 AG Morgan Stanley Berlin Field Trip
May 23, 2017
ReCap: AutoScout24
A European Automotive Classifieds Leader
A European Automotive Classifieds Leader, in Large, Attractive Markets
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Source: OC&C analysis. Data for 2013–2014. Germany only.
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Source: OC&C analysis (for Germany); Enders Analysis, March 2015 (for UK).
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Based on Germany share of passenger cars in use in Germany, Italy, Belgium, the Netherlands, Luxembourg, France, Spain and Austria. Car parc estimates as of 2013 (source: OC&C analysis). 3. Source: IDC, Oanda, OC&C analysis. IDC includes in "online" net ad spend online and mobile display, online and mobile search, online and mobile video, online classifieds and other online.
A European Automotive Classifieds Leader, with Significant Pricing Headroom
Monthly ARPU 20164
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Based on Germany share of passenger cars in use in Germany, Italy, Belgium, the Netherlands, Luxembourg, France, Spain and Austria. Car parc estimates as of 2013 (source: OC&C analysis).
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Source: IDC, Oanda, OC&C analysis. IDC includes in "online" net ad spend online and mobile display, online and mobile search, online and mobile video, online classifieds and other online. 4. Source: OC&C analysis (for Germany); Enders Analysis, March 2015 (for UK).
Accelerate Monetization with Marketing Power
| € 0.49 per listing |
€ 0.69 per listing / day * |
||
|---|---|---|---|
| Basic | Plus / day* |
Premium | |
| # Ranking | #3 | #2 | #1 |
| Pole-Power | |||
| Power | |||
| Profil | |||
| Number of Images included |
15 | 20 | 30 |
| Click Map | |||
| Exposure VDP1 |
1.0x | 4.3x | 8.1x |
1.Source: Company information. VDP = Vehicle Detailed Page Views. Analysis compares vehicles within the same price range, for the period of the first quarter 2016 2. Source: Company information. As of 01.06.2015 – 30.06.2015. Data set assumes that cars are sold when they are taken off AS24 website.
- Source: Company information. As of 01.06.2015 –30.06.2015. Data set assumes that cars are sold when they are taken off AS24 website.
*Prices Marketing Power Products in Germany, European prices for Plus and Premium listings differ.