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Scandinavian Tobacco Group Director's Dealing 2017

Dec 4, 2017

3386_rpt_2017-12-04_76525d99-48b9-45c7-918a-25f9d1d81eb6.pdf

Director's Dealing

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COMPANY ANNOUNCEMENT

No. 31/2017

Copenhagen, 4 December 2017

Notification and Public Disclosure of Transactions by Persons Discharging Managerial Responsibilities

1. Information on the person discharging managerial responsibilities/person closely associat
ed
a) Name Niels Frederiksen
2. Reason for the notification
a) Position/title CEO and member of the Executive Management
b) Initial notifica
tion/amendment
Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or
auction monitor
a) Name Scandinavian Tobacco Group A/S
b) LEI code 5299003KG4JS99TRML67
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each
type of transaction; (iii) each date; and (iv) each place where transactions have been con
ducted
a) Description of the finan
cial instrument, type of
instrument
Performance share units
Identification code DK0060696300 – STG
b) Nature of the transaction Received dividend performance share units (PSUs) related to PSUs pre
viously granted under the Long-term Incentive Programme and Transi
tion Share Programme.
c) Price(s) and volume(s) Price(s) Volume(s)
DKK 0 2,091 PSUs

Scandinavian Tobacco Group A/S . Sydmarken 42 . DK-2860 Søborg . Denmark . +45 3955 6200 . . www.st-group.com . CVR 31080185

d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 2017-12-04
f) Place of the transaction Outside a trading venue
1. Information on the person discharging managerial responsibilities/person closely associat
ed
a) Name Sisse Fjelsted Rasmussen
2. Reason for the notification
a) Position/title CFO and member of the Executive Management
b) Initial notifica
tion/amendment
Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or
auction monitor
a) Name Scandinavian Tobacco Group A/S
b) LEI code 5299003KG4JS99TRML67
4. ducted Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each
type of transaction; (iii) each date; and (iv) each place where transactions have been con
a) Description of the finan
cial instrument, type of
instrument
Performance share units
Identification code DK0060696300 – STG
b) Nature of the transaction Received dividend performance share units (PSUs) related to PSUs pre
viously granted under the Long-term Incentive Programme and Transi
tion Share Programme.
c) Price(s) and volume(s) Price(s)
DKK 0
Volume(s)
920 PSUs
d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 2017-12-04
f) Place of the transaction Outside a trading venue
1. Information on the person discharging managerial responsibilities/person closely associat
ed
a) Name Christian Hother Sørensen
2. Reason for the notification
a) Position/title Executive Vice President and member of the Executive Management
b) Initial notifica
tion/amendment
Initial notification
3. auction monitor Details of the issuer, emission allowance market participant, auction platform, auctioneer or
a) Name Scandinavian Tobacco Group A/S
b) LEI code 5299003KG4JS99TRML67
4. ducted Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each
type of transaction; (iii) each date; and (iv) each place where transactions have been con
a) Description of the finan
cial instrument, type of
instrument
Performance share units
Identification code DK0060696300 – STG
b) Nature of the transaction Received dividend performance share units (PSUs) related to PSUs pre
viously granted under the Long-term Incentive Programme and Transi
tion Share Programme.
c) Price(s) and volume(s) Price(s) Volume(s)
DKK 0 1,114 PSUs
d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 2017-12-04
f) Place of the transaction Outside a trading venue
1. Information on the person discharging managerial responsibilities/person closely associat
ed
a) Name Craig Reynolds
2. Reason for the notification
a) Position/title Executive Vice President and member of the Executive Management
b) Initial notifica
tion/amendment
Initial notification
3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or
auction monitor
a) Name Scandinavian Tobacco Group A/S
b) LEI code 5299003KG4JS99TRML67
4. ducted Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each
type of transaction; (iii) each date; and (iv) each place where transactions have been con
a) Description of the finan
cial instrument, type of
instrument
Performance share units
Identification code DK0060696300 – STG
b) Nature of the transaction Received dividend performance share units (PSUs) related to PSUs pre
viously granted under the Long-term Incentive Programme and Transi
tion Share Programme.
c) Price(s) and volume(s) Price(s)
DKK 0
Volume(s)
938 PSUs
d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 2017-12-04
f) Place of the transaction Outside a trading venue
1. Information on the person discharging managerial responsibilities/person closely associat
ed
a) Name Vincent Crepy
2. Reason for the notification
a) Position/title Executive Vice President and member of the Executive Management
b) Initial notifica
tion/amendment
Initial notification
3. auction monitor Details of the issuer, emission allowance market participant, auction platform, auctioneer or
a) Name Scandinavian Tobacco Group A/S
b) LEI code 5299003KG4JS99TRML67
4. ducted Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each
type of transaction; (iii) each date; and (iv) each place where transactions have been con
a) Description of the finan
cial instrument, type of
instrument
Performance share units
Identification code DK0060696300 – STG
b) Nature of the transaction Received dividend performance share units (PSUs) related to PSUs pre
viously granted under the Long-term Incentive Programme and Transi
tion Share Programme.
c) Price(s) and volume(s) Price(s)
DKK 0
Volume(s)
820 PSUs
d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 2017-12-04
f) Place of the transaction Outside a trading venue

For further information, please contact:

For media enquiries:

Simon Mehl Augustesen, Director of Group Communications, phone: +45 7220 7152 or [email protected].

For investor enquiries:

Torben Sand, Head of Investor Relations, phone: +45 7220 7126 or [email protected].

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions. In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2016, the Group employed 7,600 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com.

Scandinavian Tobacco Group A/S Sydmarken 42 DK-2860 Søborg Denmark

CVR 31 08 01 85