SAP SE — Investor Presentation 2016

May 23, 2016

SAP – The World's Leading Business Software Company

Adaire Fox-Martin President, SAP Asia Pacific Japan

¹ SAP – a truly global company

SAP is the world's leading business software company,

…a truly global company

• 76% of the world's transaction revenue touches an SAP system
• SAP touches \$16 trillion of consumer purchases around the world
• 78% of Asian companies in the Global Forbes 2000 are SAP customers
• Every 60 seconds, our customers in Asia generate \$17.3 million of global private sector GDP

Close to thirty years of success in Asia Pacific Japan

SAP's strategy is to help customers win in the digital economy 2

Only SAP can help businesses implement their digital strategy

Our customers' success will help us deliver on our strategy and vision

Re-imagine Business models

Re-imagine Business processes & work

Help the world run better & improve people's lives

³ SAP's long-term financial ambition

2020 Ambition – a larger, stickier, more predictable business

Total revenue mix

Much larger cloud business in 2020 relative to core business – change in revenue mix weighs on blended operating margin for the group in short/medium term

Cloud subscription and support revenue All other revenue

Share of more predictable revenue is expected to increase to 70-75% by 2020 and includes a growing €10 billion+ support base

Support + Cloud subs – share of revenue All other revenue

2016 outlook and midterm ambitions

2017 ambition**

6% - 8% Operating profit

€6.4 - €6.7bn

Cloud sub. €3.8 - €4.0bn Upper end 2015-17 CAGR of 32% Total revenue €23bn - €23.5bn Operating profit €6.7 - €7.0bn Support + cloud subs – share of revenue 63% to 65%

Cloud sub. €7.5 - €8bn Upper end 2015-20 CAGR of 28% Total revenue €26bn - €28bn Operating profit €8 - €9bn Support + cloud subs – share of revenue 70% to 75%

2020 ambition**

* All numbers non-IFRS and at constant currency

** All numbers non-IFRS

Summary

• Undisputed global leader in business application and analytics software
• Strong innovation cycle across the digital core with S/4HANA, cloud and business networks
• Solid growth opportunities and robust business models:
• Broad diversification of revenues across regions and industries
• Already strong footprint in APJ – basis for continued strong growth
• Increasing share of more predictable revenues
• Growing operating profit amidst industry transformation
• Continuous dividend payments since the IPO in 1988

Run Simple

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forwardlooking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.