Berenberg and Goldman Sachs 2nd German Corporate Conference

Dr. Werner Brandt, CFO, SAP AG Munich, September 24, 2013

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SAP's performance in fast moving markets SAP's innovation strategy is leading the transition Summary

SAP is driving innovations since 1972

Tightly integrated business solutions

SAP offers the most comprehensive portfolio of industry solutions that enables companies to focus their key business processes and activities on assets and operations while monitoring risk and compliance.

One Step Business

Key breakthrough innovations

R/1 R/2

The SAP solution portfolio is based on the most innovative technology – including SAP HANA, mobile solutions, analytics, and cloud solutions. This technology supports business process optimization and efficiency at the lowest possible cost.

40 years of delivering value – SAP is #1 in ERP

With more than 40 years of experience and nearly 50,000 customers, SAP ERP is a proven, trusted solution. It supports the world's largest organizations as well as small and midsize companies in 25 different industries, with 37 languages and 45 localizations. R/3 mySAP.com Client/Server

Mainframe

In-memory computing

SAP Business Warehouse on SAP HANA

SAP Business Suite powered by SAP HANA

Cloud

Mobile

1972 1979 1992 1999/2000 2013+

Creating customer value by offering an end-to-end value chain

Transforming key technologies into solutions for industries and lines of business

Today megatrends reshape the world

SAP needs to address a "New Reality"

Our world is changing

Rising middle class (2.5x by 2030) resulting in resource constraints
BRICs driving new economic balance / large scale urbanization

Our customer needs are changing

Instant use, instant value
Real-time connectivity
Focus on the "segment of one"

Our industry is changing

Consolidation underway
"PERFECT STORM": Cloud, Big Data, Mobile, Social, and Collaboration reaching maturity at the same time

Doubling SAP's addressable market through innovation

Source: IDC, CMI, strategy reviews with consulting firms, team analysis

Our market position is stronger than ever

*Market share growth from 2011 to 2012

Track record of 3 years of double-digit non-IFRS SSRS revenue growth

Non-IFRS SSRS revenue : +10% at cc

Year on year growth rates in % @cc

Non-IFRS Software and cloud subscription revenue reached €1.2bn and grew 7% at cc

• SAP HANA software revenue achieved €102m (+21 % yoy)

Cloud is gaining momentum

Non-IFRS Software & cloud subscription revenue reached €1.2bn and grew 7% at cc

Solid top and bottom line growth in H1/13 – Improved efficiency in core business with cloud business being on its way to profitability

Total revenue	€7.73bn +6% / +9%@cc
Software	€1.64bn -3% / +/-0%@cc
SSRS	€6.28bn +9% / +12%@cc
Operating Margin	27.4 % -0.2pp / +0.4pp@cc	€350m (+238%)
Additional FTE's	515 thereof 269 from acquisitions

All numbers non-IFRS

Software & cloud subscription revenue increased 7% at constant currencies yoy in Q2 2013 (3% at actual currencies to €1.17 billion)

Americas – Software & cloud +18%*

Cloud in North America already contributes more than 25% of overall software & cloud subscription revenues
Driven by excellent growth in software and cloud in Latin America

EMEA – Software & cloud +3%*

Even in light of continued market uncertainty in Europe, we saw a solid performance in EMEA
High single-digit software growth in Germany and growing strong double-digits in Africa and the Middle East

APJ – Software & cloud -7%*

Below expectations, mainly due to continued macroeconomic challenges
Trend consistent with what our competitors and partners experienced

* Non-IFRS software and cloud subscription revenue on this page is calculated as the combination of software revenue based on location of negotiation and cloud subscription and support revenue based on customer location; growth rates at constant currencies.

SAP's performance in a fast moving market SAP's innovation strategy is leading the transition Summary

Applications Innovation without disruption

Analytics Extend leadership through SAP HANA & Mobile

SAP HANA – History

SAP HANA – Strategy today to 2015

SAP HANA – Differentiators

Real-Time	HANA is targeted at business processes that require "real-time" insight – no need for multiple copies of data which would add latency and increase storage requirements
Massive Simplification and Scale	Massively simplified customer landscape (reduced data storage by up to 10X and run business processes with 5X reduction in number of servers), incredible speed (1.5 million records per second node), handling of Gigabyte, Terabyte and Petabyte scenarios and thousands of concurrent users
Open	HANA has an open market strategy instead of vendor lock-in. SAP is giving customers choice of hardware partners as opposed to being locked into a single, expensive, closed stack
More than a Database	At its core the in-memory database HANA runs both transactional (OLTP) and analytic workloads (OLAP). Real game changer is "under the hood": planning, predictive libraries, data services, text analysis, Hadoop integration, security, and more in one product. HANA is true "in-memory" - no separate caching of "hot" data in-memory
Big Data Ready and Proven	HANA is Big Data ready and proven today; collects and stores data cheaply through SAP's Hadoop integration, deriving insights at the speed of thought. HANA supports all data (structured, unstructured, text, social, machine, mobile); HANA has full High Availability / Disaster Recovery capabilities.

SAP Business Suite gaining new heights

SAP recently went live on SAP ERP powered by SAP HANA operated in the SAP HANA Enterprise Cloud with more than with 65,000 ERP users

SAP is leading the Cloud transition in the industry and Positioning SAP's Cloud strategy – Choice of public, private & hybrid cloud

BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION

SAP HANA CLOUD PLATFORM Application Development | Integration | Database and Analytics | Foundation

SAP's performance in a fast moving market SAP's innovation strategy is leading the transition Summary

SAP as the cloud company, driven by HANA, has never enjoyed a stronger business strategy nor a bigger market opportunity (1)

Operational success

Three years of double-digit growth and gaining market share in a challenging environment
Consistent focus on operating discipline

Cloud is a top strategic priority for SAP

Broadest cloud portfolio in the market offering customers maximum choice and security in the cloud
Seamless integration of any SAP cloud solution with existing on-premise applications
HANA Enterprise Cloud run SAP's entire applications portfolio in the private cloud
With Ariba, SAP is the customer choice in the fast-growing segment of inter-enterprise cloud-based business networks

SAP as the cloud company, driven by HANA, has never enjoyed a stronger business strategy nor a bigger market opportunity (2)

SAP HANA, the platform for real-time business applications, continues to be major growth engine

Strong interest in Suite on HANA (generally available since May 2013)
Suite on HANA is the most modern business suite in the market
Multi-year revenue growth opportunity

Core business applications offer solid growth opportunities as we bring innovative technologies with simplified consumption to our existing installed base, as well as net new customers.

IDC recently ranked SAP market share leader in the mobile enterprise management software market.

SAP's continued expansion of partner & ecosystem (>13,000 partners) is driving adoption of the core.

We believe the market has fundamentally changed with the transition to the cloud and in-memory technology and we are best positioned to help our customers with their transition.