SAP SE — Investor Presentation 2009

Jan 19, 2009

SAP The Market Leader in Business Applications

Werner Brandt CFO and Member of theExecutive Board, SAP AG

Cheuvreux 8th German Corporate Conference Frankfurt, January 19, 2009

Safe Harbor Statement

Any statements contained in this document that are not historical facts are forwardlooking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "believe," "estimate," "intend," "may," "will," "expect," and "project" and similar expressions as they relate to the Company are intended to identify such forward-looking statements. The Company undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect the Company's future financial results are discussed more fully in the Company's filings with the U.S. Securities and Exchange Commission (the "SEC"), including SAP's most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forwardlooking statements, which speak only as of their dates.

SAP – The World's Leading Provider of Business Application Software

The world's leading provider of business application software

• ~76,000 customers in 120 countries
• Broad global reach provides regional balance and a greater addressable market
• Undisputed market leader
• Recognized global brand

Strongest product portfolio based on an open technology platform

• Leading product and technology innovation with ~15,000 developers
• First to market with next generation enterprise SOA architecture
• Deepest industry functionality with 24 industry solutions

SAP – The World's Leading Provider of Business Application Software

Strong financial performance and market leadership

• Long-term revenue growth, margin expansion and strong cash flow generation
• Steadily increasing market share increase of 6.5pp year on year
• +3.3pp from organic growth
• +3.2pp from acquisition of Business Objects

* Basedon US-GAAP; in EUR million, unless stated otherwise

** Relevant Core Enterprise Application Software & Software Related Services Market ©SAP 2009 / Page 5

The Market LeaderNine Months 2008 Performance

Financial Highlights Nine Months 2008 –Non-GAAP

A Challenging Global Macroeconomic Environment

^©

SAP 2009 / Page 8 Sources: Bloomberg, Institute for Supply

• Acceleration of the financial crisis in the 2nd half of September 2008 resulted in rapid deterioration of the macroeconomic environment
• SME business affected most
• Significant number of deals did not close at the end of Q3 2008
• SAP delivered its 19th consecutive quar ter of double digit growt h in SSRS revenues*
• Strong contribution from Business Objects solution s
• SAP updated its 2008 outlook in October to reflect its focus on protecting margin and earnings in an uncertain economic environment

Regional Performance Q3 2008

Americas(+26%)*

• U.S.: +23%*
• Good demand from new customers
• High win rates
• Strong sales of Business Objects products
• Continued strength in Latin America and Canada, Brazil performed well
• Crisis felt most in the U.S.

EMEA (+19%)*

• Germany: + 20%*
• High win rates
• Business Objects performed well
• Pockets of strength Germany, southern Europe, Nordics
• Softness i n Russia, UK and France

APJ (+24%)*

• Japan: +11%*
• Customers still spending
• Quarter driven by large enterprise deals
• Drop in growth rates for SME due to financial crisis
• China and India continued to perform well
• Softness in SME business

* Year-over-year software and software-related service (SSRS) revenue growth, non-GAAP, at constantcurrencies

Challenging EnvironmentSAP is Prepared

Strong Recurring Revenue Streams and Careful Expense Management

breakdown in %

Total revenue

Operating expenses by category in %

SAP has a stable revenue base

• Share of recurring support and subscription revenues around 40% in 2007 ( 9M2008: ~44%)
• Steadily increasing share of rec urring revenues provides stability
• Diversified revenue streams acr oss geographies and industries
• SAP expects to take market share in a tough environment

SAP will manage its cost base carefully to protect profitability

• Best possible balance between profitability and innovation
• In October 2008 SAP updated its FY 2008 outlook reflecting focus on margin protection

SAP is Prepared To Turn Challenge into Opportunity

Executing on SAP's strategy

SAP Business Suite and Industry Solutions

Business User Solutions

12,800+ ERP6.0 customers, thereof ~8,200 productive (+500 p.m.)

Three successfully shipped

prove SAP's unique technology of

non-disruptive software delivery

enhancement packages (EhP)

SME

BusinessProcessPlatform

Industry Solutions

"

SAP CRM 2007 successfully shipped

SAPBusinessSuite

Any SAP customers intending to implement or upgrade any time in the next 12 to 18 months should look no further than [SAP] CRM 2007."

Enterprise SOA Delivered, Mass Adoption of Business Process Platform is Under Way

Business User Solutions

SME

BusinessProcessPlatform

Industry Solutions

SAPBusinessSuite

Product por tfolio transformed

• SAP Business Suite on business process platfor m
• SAP Business All-in-One on business process platfor m

Composition

SAP NetWeaver Composition Environment available

Enterprise SOA

• Road map completed
• 170+ reference accounts
• 2,000+ enterprise services available

Momentum in SAP NetWeaver

• 46,700+ productive systems (+1,000 p.m.)
• Total SAP NetWeaver software r evenue wasmore than €1.0bn*
• Standalone software revenue grew 26%* to €400m

Platform Adoption Creates Up-Sell Opportunities in SAP's Large Customer Base

Migration to SAP ERP

1

SAP Business Suite andIndustry Solutions

Technology platform SAP NetWeaver

SAP business process platfor m

Business user solutions

Product Portfolio for Small and Midsize Enterprises Completed

B i u s n e s s U s e r S l i t o u o n s
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S A P B i u s n e s s S i t u e		N l h i d " e r e e a s e s p p e w i h i i f i t t s g n c a n w i t m p r o v e m e n s i i 8 0 0 0 t t r e g s r a o n s " + ,	N l b d " e w r e e a s e a s e b i o n u s n e s s p r o c e s s l f i l d i t p a o r m n c n g u , C R M n e w

+2,300 partners (VAR)

SAP is theundisputed leader in SME-market

SAP Business Objects Strengthens the Entire SAP Product Portfolio

B i u s n e s s U s e r S l i t o o n s u
S M E	B i B i u s n e s s u s n e s s U U s e r s e r S l i t S l i o o n s u t o o n s u	E d i i i l l S # 1 A P t t t t t " x p a n p o s o n c o n n u e o s e o n o n a c c o u n s - , B i l d l b i f i i i S A P t t t r n g c o s e o o p s n e s s p e r o r m a n c e o p m a o n o " u z - t c s o m e r s u
B i u s n e s s P r o c e s s P l f t a o r m	S M E S M E	E b d l i b i l i i i S A P 's i d k d f l i t t t t t m e a n a c c a p a e s n m m a r e p r o c p o r o o " y u O L B i b j 's i d k h l t t e e r a g e s n e s s e c m m a r e c a n n e " v u
I d t n u s r y S l i t o o n s u	B i B i s n e s s u s n e s s u P P r o c e s s r o c e s s P l f t f P l a t o r m a o r m	C S 's f l A P b i l i h d t t t t o m p e m e n u s n e s s p r o c e s s p a o r m w a a a " i b i i l l i l f t t t s o u r c e -a g n o s c u s n e s s n e g e n c e p a o r m
	I d t I d n u s t r y n s r u y S l i t S l i o u t o n s o u o n s	O L B i b j i b l d t t t t e e r a g e s r o n g s n e s s e c s p r e s e n c e n a e g r o u n " v u i d i ( f i i l i i l ) t t n u s r e s e g n a n c a s e r v c e s r e a ,
S A P B i s n e s s u S i t e u	S A P S A P B i B i u s n e s s s n e s s u S i t S i u t e u e	S S F h i i f A P B i i i h t t t t t t r e r n c r e a s e a r a c e n e s s o s n e s s e " u v u u w b d d d i l l i t t e m e e o p e r a o n a a n a y c s ,

SAP Business Objects Performance and Integration Update

BI remains to be a top priority for CEO's

• Even if budgets get cut, BI remains at the top of the wish list
• CEO's can gain quick insight into their businesses through transparent analytics that can assess risk, compliance and new business opportunities
• BI products can be packaged in much smaller deals, providing for quick implementations and faster ROI

SAP continues to build out SAP Business Objects' product line

• The next major release of SAP BusinessObjects XI solutions will include:
• Innovations that address the needs of business users and will target enterprise, midmarket, volume, and the OEM customer base
• Support embedded analytics for SAP Business Suite and performance optimization applications

SAP Can Emerge From the Downturn With an Even Stronger Competitive Position

• Low total cost of ownership
• Short time-to-value & v alue engineering
• Low-risk implementations
• High vendor reliability and financial stability
• Tight out-of-the-box integration, within and between companies
• Highest support quality and most comprehensive support concept
• Excellent customer access and relationship of trust / strategic vendor
• Unmatched industry expertise and multiindustry capability
• Leading SOA architectu re and high solution flexibility, unique enhance ment packag etechnology
• Open business process platfor m with consistent technology and semantics
• Broadest ecosystem of partners

Summary

• SAP expects 2009 to be a challenging year for the world economy
• SAP will seek the best possible balance between profitability and innovation
• SAP's solution portfolio is more competitive than ever
• SAP can emerge from the downturn stronger than before

SAP The Market Leader in Business Applications

Werner Brandt CFO and Member of theExecutive Board, SAP AG

Cheuvreux 8th German Corporate Conference Frankfurt, January 19, 2009