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Salesforce, Inc. — Director's Dealing 2025
Sep 4, 2025
29776_dirs_2025-09-04_50651b0e-6857-4d5a-977d-dae8ff8ae8bc.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: Salesforce, Inc. (CRM)
CIK: 0001108524
Period of Report: 2025-09-03
Reporting Person: Benioff Marc (Director, Chair and CEO)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2025-09-03 | Common Stock | M | 2250 | $161.50 | Acquired | 11913821 | Direct |
| 2025-09-03 | Common Stock | S | 198 | $251.9969 | Disposed | 11913623 | Direct |
| 2025-09-03 | Common Stock | S | 456 | $252.8898 | Disposed | 11913167 | Direct |
| 2025-09-03 | Common Stock | S | 242 | $254.0811 | Disposed | 11912925 | Direct |
| 2025-09-03 | Common Stock | S | 742 | $255.017 | Disposed | 11912183 | Direct |
| 2025-09-03 | Common Stock | S | 356 | $255.8528 | Disposed | 11911827 | Direct |
| 2025-09-03 | Common Stock | S | 256 | $257.1662 | Disposed | 11911571 | Direct |
Derivative Transactions
| Date | Security | Exercise Price | Code | Shares | A/D | Expiration | Underlying | Ownership |
|---|---|---|---|---|---|---|---|---|
| 2025-09-03 | Non-qualified Stock Option (Right to Buy) | $161.50 | M | 2250 | Disposed | 2026-03-22 | Common Stock (2250) | Direct |
Holdings (Non-Derivative)
| Security | Shares | Ownership |
|---|---|---|
| Common Stock | 107000 | Indirect |
| Common Stock | 10000000 | Indirect |
Footnotes
F1: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
F2: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
F3: Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.3434 to $252.3300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4: Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.3900 to $253.2500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5: Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.4484 to $254.4202 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6: Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.4775 to $255.4667 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F7: Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.5364 to $256.5200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F8: Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.6569 to $257.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F9: Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.
F10: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.