Skip to main content

AI assistant

Sign in to chat with this filing

The assistant answers questions, extracts KPIs, and summarises risk factors directly from the filing text.

Salesforce, Inc. Director's Dealing 2025

Sep 23, 2025

29776_dirs_2025-09-23_b1e50ed5-44d3-4e55-a804-6aeee52a3304.zip

Director's Dealing

Open in viewer

Opens in your device viewer

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Salesforce, Inc. (CRM)
CIK: 0001108524
Period of Report: 2025-09-22

Reporting Person: Benioff Marc (Director, Chair and CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2025-09-22 Common Stock M 2250 $161.50 Acquired 11913821 Direct
2025-09-22 Common Stock S 129 $244.0829 Disposed 11913692 Direct
2025-09-22 Common Stock S 251 $245.0798 Disposed 11913441 Direct
2025-09-22 Common Stock S 186 $246.5592 Disposed 11913255 Direct
2025-09-22 Common Stock S 605 $248.3157 Disposed 11912650 Direct
2025-09-22 Common Stock S 695 $249.3653 Disposed 11911955 Direct
2025-09-22 Common Stock S 384 $250.0957 Disposed 11911571 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2025-09-22 Non-qualified Stock Option (Right to Buy) $161.50 M 2250 Disposed 2026-03-22 Common Stock (2250) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 107000 Indirect
Common Stock 10000000 Indirect

Footnotes

F1: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

F3: Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6876 to $244.4282 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F4: Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.7100 to $245.6400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F5: Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.0600 to $246.9200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F6: Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.7900 to $248.7600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7: Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.8427 to $249.7100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F8: Weighted average price. These shares were sold in multiple transactions at prices ranging from $249.9100 to $250.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F9: Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

F10: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.