Skip to main content

AI assistant

Sign in to chat with this filing

The assistant answers questions, extracts KPIs, and summarises risk factors directly from the filing text.

Salesforce, Inc. Director's Dealing 2025

Oct 8, 2025

29776_dirs_2025-10-07_5d7fe614-0449-493a-b4f9-a35539dfff6e.zip

Director's Dealing

Open in viewer

Opens in your device viewer

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Salesforce, Inc. (CRM)
CIK: 0001108524
Period of Report: 2025-10-06

Reporting Person: Benioff Marc (Director, Chair and CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2025-10-06 Common Stock M 2250 $161.50 Acquired 11913821 Direct
2025-10-06 Common Stock S 63 $235.7631 Disposed 11913758 Direct
2025-10-06 Common Stock S 384 $236.9638 Disposed 11913374 Direct
2025-10-06 Common Stock S 610 $238.1687 Disposed 11912764 Direct
2025-10-06 Common Stock S 245 $238.9974 Disposed 11912519 Direct
2025-10-06 Common Stock S 64 $239.9508 Disposed 11912455 Direct
2025-10-06 Common Stock S 21 $240.9521 Disposed 11912434 Direct
2025-10-06 Common Stock S 17 $243.0367 Disposed 11912417 Direct
2025-10-06 Common Stock S 551 $246.0241 Disposed 11911866 Direct
2025-10-06 Common Stock S 221 $247.6724 Disposed 11911645 Direct
2025-10-06 Common Stock S 74 $249.2673 Disposed 11911571 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2025-10-06 Non-qualified Stock Option (Right to Buy) $161.50 M 2250 Disposed 2026-03-22 Common Stock (2250) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 107000 Indirect
Common Stock 10000000 Indirect

Footnotes

F1: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

F3: Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.5800 to $236.1686 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F4: Weighted average price. These shares were sold in multiple transactions at prices ranging from $236.6300 to $237.3800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F5: Weighted average price. These shares were sold in multiple transactions at prices ranging from $237.6900 to $238.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F6: Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.7492 to $239.4200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7: Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7600 to $240.3177 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F8: Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6269 to $246.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F9: Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.2943 to $248.2119 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F10: Weighted average price. These shares were sold in multiple transactions at prices ranging from $249.1346 to $249.4102 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F11: Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

F12: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.