Skip to main content

AI assistant

Sign in to chat with this filing

The assistant answers questions, extracts KPIs, and summarises risk factors directly from the filing text.

Salesforce, Inc. Director's Dealing 2025

Oct 14, 2025

29776_dirs_2025-10-14_dd6c2ac6-9060-48e7-8ac0-a59943484f9d.zip

Director's Dealing

Open in viewer

Opens in your device viewer

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Salesforce, Inc. (CRM)
CIK: 0001108524
Period of Report: 2025-10-10

Reporting Person: Benioff Marc (Director, Chair and CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2025-10-10 Common Stock M 2250 $161.50 Acquired 11913821 Direct
2025-10-10 Common Stock S 720 $241.7056 Disposed 11913101 Direct
2025-10-10 Common Stock S 719 $242.4062 Disposed 11912382 Direct
2025-10-10 Common Stock S 134 $244.0979 Disposed 11912248 Direct
2025-10-10 Common Stock S 173 $245.2906 Disposed 11912075 Direct
2025-10-10 Common Stock S 292 $246.6618 Disposed 11911783 Direct
2025-10-10 Common Stock S 157 $247.9712 Disposed 11911626 Direct
2025-10-10 Common Stock S 55 $248.548 Disposed 11911571 Direct
2025-10-13 Common Stock M 2250 $161.50 Acquired 11913821 Direct
2025-10-13 Common Stock S 164 $243.0952 Disposed 11913657 Direct
2025-10-13 Common Stock S 607 $244.238 Disposed 11913050 Direct
2025-10-13 Common Stock S 574 $244.9994 Disposed 11912476 Direct
2025-10-13 Common Stock S 188 $245.9951 Disposed 11912288 Direct
2025-10-13 Common Stock S 15 $246.662 Disposed 11912273 Direct
2025-10-13 Common Stock S 190 $248.3434 Disposed 11912083 Direct
2025-10-13 Common Stock S 512 $248.8775 Disposed 11911571 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2025-10-10 Non-qualified Stock Option (Right to Buy) $161.50 M 2250 Disposed 2026-03-22 Common Stock (2250) Direct
2025-10-13 Non-qualified Stock Option (Right to Buy) $161.50 M 2250 Disposed 2026-03-22 Common Stock (2250) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 107000 Indirect
Common Stock 10000000 Indirect

Footnotes

F1: As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.

F2: Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

F3: Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.0865 to $242.0847 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F4: Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.0864 to $242.9000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F5: Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.5253 to $244.4898 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F6: Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.0800 to $245.8135 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F7: Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.1985 to $247.1300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F8: Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.3895 to $248.2300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F9: Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.4950 to $248.6030 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F10: Weighted average price. These shares were sold in multiple transactions at prices ranging from $242.6200 to $243.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F11: Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.6200 to $244.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F12: Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.6200 to $245.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F13: Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.6300 to $246.5700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F14: Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.6300 to $246.6900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F15: Weighted average price. These shares were sold in multiple transactions at prices ranging from $247.6300 to $248.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F16: Weighted average price. These shares were sold in multiple transactions at prices ranging from $248.6600 to $249.3100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

F17: Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust.

F18: Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.