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S4 CAPITAL PLC

Major Shareholding Notification Feb 3, 2022

4963_mrq_2022-02-03_bb101d5b-251c-4ea1-a632-adfbef9cd1f1.html

Major Shareholding Notification

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National Storage Mechanism | Additional information

RNS Number : 6574A

S4 Capital PLC

03 February 2022

3 February 2022

S4 Capital plc

("S4Capital" or the "Company")

TR-1: Standard form for notification of major holdings

1. Issuer Details

ISIN

GB00BFZZM640

Issuer Name

S4 CAPITAL PLC

UK or Non-UK Issuer

UK

2. Reason for Notification

An acquisition or disposal of voting rights; An event changing the breakdown of voting

3. Details of person subject to the notification obligation

Name

Jupiter Fund Management PLC

City of registered office (if applicable)

London

Country of registered office (if applicable)

United Kingdom

4. Details of the shareholder

Full name of shareholder(s) if different from the person(s) subject to the notification obligation, above

Northern Trust; J P Morgan; Citibank

City of registered office (if applicable)

Country of registered office (if applicable)

5. Date on which the threshold was crossed or reached

31-Jan-2022

6. Date on which Issuer notified

01-Feb -2022

7. Total positions of person(s) subject to the notification obligation

% of voting rights attached to shares (total of 8.A) % of voting rights through financial instruments (total of 8.B 1 + 8.B 2) Total of both in % (8.A + 8.B) Total number of voting rights held in issuer
Resulting situation on the date on which threshold was crossed or reached 4.770000 0 4.770000 26555771
Position of previous notification (if applicable) 9.280000 0.000000 9.280000

8. Notified details of the resulting situation on the date on which the threshold was crossed or reached

8A. Voting rights attached to shares

Class/Type of shares ISIN code(if possible) Number of direct voting rights (DTR5.1) Number of indirect voting rights (DTR5.2.1) % of direct voting rights (DTR5.1) % of indirect voting rights (DTR5.2.1)
GB00BFZZM640 26555771 4.770000
Sub Total 8.A 26555771 4.770000%

8B1. Financial Instruments according to (DTR5.3.1R.(1) (a))

Type of financial instrument Expiration date Exercise/conversion period Number of voting rights that may be acquired if the instrument is exercised/converted % of voting rights
Sub Total 8.B1

8B2. Financial Instruments with similar economic effect according to (DTR5.3.1R.(1) (b))

Type of financial instrument Expiration date Exercise/conversion period Physical or cash settlement Number of voting rights % of voting rights
Sub Total 8.B2

9. Information in relation to the person subject to the notification obligation

2. Full chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entities (please add additional rows as necessary)

Ultimate controlling person Name of controlled undertaking % of voting rights if it equals or is higher than the notifiable threshold % of voting rights through financial instruments if it equals or is higher than the notifiable threshold Total of both if it equals or is higher than the notifiable threshold
Jupiter Fund Management Plc (Chain 1) 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 1) Jupiter Fund Management Group Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 1) Jupiter Asset Management Group Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 1) Knightsbridge Asset Management Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 1) Jupiter Investment Management Group Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 1) Jupiter Asset Management Limited 0.010000 0.000000 0.010000%
Jupiter Fund Management Plc (Chain 2) 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 2) Merian Global Investors Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 2) Merian Global Investors (Jersey) Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 2) Merian Global Investors (Finance) Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 2) Merian Global Investors Holdings Limited 0.000000 0.000000 0.000000%
Jupiter Fund Management Plc (Chain 2) Jupiter Investment Management Limited 4.760000 0.000000 4.760000%

10. In case of proxy voting

Name of the proxy holder

The number and % of voting rights held

The date until which the voting rights will be held

11. Additional Information

12. Date of Completion

01-Feb-2022

13. Place Of Completion

London, UK

Enquiries:

S4 Capital plc                                        Tel: +44 (0)20 3793 0003

Sir Martin Sorrell (Executive Chairman)

Powerscourt                                         Tel: +44 (0)7713 246 126

(PR Adviser to S4 Capital plc)

Jane Glover

About S4Capital

S4Capital (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved by integrating leading businesses in three practice areas: content, data&digital media and technology services, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2021 digital accounted for approximately 60% or $420-450 billion of total global advertising spend of $700-750 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform) and projects that by 2022 total global advertising spend will expand to $770-850 billion and digital's share will grow to approximately 65% and by 2024 to approximately 70%, accelerated by the impact of covid-19.

In 2018, S4Capital combined with MediaMonks, the leading AdAge A-listed creative digital content production company led by Victor Knaap and Wesley ter Haar, and then with MightyHive, the market-leading digital media solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin. Since then, MediaMonks and MightyHive have combined with more than 25 companies across content, data&digital media and technology services. For a full list, please see the S4Capital website. In August 2021, S4Capital launched its unitary brand by merging MediaMonks and MightyHive into Media.Monks, represented by a dynamic logo mark that features MightyHive's iconic hexagon. As the operational brand, Media.Monks underpins S4Capital's agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify content, data&digital media and technology services.

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Mary Basterfield and Scott Spirit all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly, Peter Rademaker and Miles Young.

The Company now has well over 7,500 people in 33 countries across the Americas, Europe, the Middle East and Africa and Asia-Pacific and a current market capitalisation of approximately £3.0 billion (c.$4.0 billion) and would rank inside the FTSE 150. It achieved Unicorn status in a little over one year, unique in the advertising and marketing services industry. Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £13.8 billion. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

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RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

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