S4 CAPITAL PLC

Director's Dealing • Oct 3, 2025

National Storage Mechanism | Additional information

RNS Number : 9047B

S4 Capital PLC

03 October 2025

S4 CAPITAL PLC

("S4 Capital" or the "Company")

Notification of transactions by Persons Discharging Managerial Responsibilities ("PDMR")/Persons Closely Associated ("PCA")

On 30 September 2025 and 1 October 2025, the Company received notification of the purchase of 1,000,000 ordinary shares of £0.25 by Oro en Fools B.V., the personal holding vehicle of former Executive Directors Wesley ter Haar, a PDMR, and Victor Knaap. Oro en Fools B.V. is owned (indirectly) 50% by Wesley ter Haar and 50% by Victor Knaap, and accordingly is deemed a PCA of Wesley ter Haar.

This notification is made under Article 19(1) of the EU Market Abuse Regulation 596/2014 as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). The information set out below is provided in accordance with the requirements of Article 19(3) of MAR.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name   

Oro en Fools B.V.

2

Reason for the notification

a)

Position/status

PCA of Wesley ter Haar, Global Chief Revenue and AI Officer / PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

S4 Capital plc

b)

LEI         

21380068SP9V65KPQN68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 25 pence each (Ordinary Shares)

GB00BFZZM640

b)

Nature of the transaction

Acquisition of Ordinary Shares

c)

Price(s) and volume(s)

Price (s)	Volumes (s)
£0.2162	362,266
£0.2225	473,151
£0.2256	164,583

d)

Aggregated information

- Volume

- Price

- Total

1,000,000

£0.2207

£220,727.93

e)

Date of the transaction

25 September 2025

30 September 2025

1 October 2025

f)

Place of the transaction

London Stock Exchange, XLON

Enquiries:

S4Capital	Tel: +44 (0)20 3793 0003
Sir Martin Sorrell (Executive Chairman)

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