Royal UNIBREW

M&A Activity • Sep 7, 2012

Company Announcement No 45/2012– 7 September 2012

As part of Royal Unibrew’s strategic and management focus, the Company has
today entered into a conditional agreement to sell 51% of the shares of Impec
Holding SAS, which operates a distribution business in Guadeloupe and
Martinique in the Caribbean. The agreement has been made with Impec Holding SAS
represented by Christian-Jacques Bordaries, the founder and CEO of the company
who owns 49% of the shares.

The long-term distribution agreement between Royal Unibrew and Impec Holding
comprising a number of Royal Unibrew’s malt and beer products will continue
unchanged, and Royal Unibrew therefore expects to maintain its strong market
position in Guadeloupe and Martinique.

The sale is expected to be realised at the end of October 2012, after which
Impec Holding SAS will no longer be consolidated in the Consolidated Financial
Statements of Royal Unibrew. On a full-year basis, the Group’s earnings will be
reduced by DKK 9 million (EBITDA and EBIT), whereas the effect in 2012 is
expected to amount to DKK 4 million (EBITDA and EBIT).

The divestment is expected to result in a reduction of the Group’s net revenue
of DKK 130 million on an annual basis, whereas the effect will amount to DKK 30
million for the period November - December 2012.

The selling price of the shares is at the level of the carrying amount at the
time of sale. The sale will reduce the Group’s interest-bearing debt by DKK 15
million.

The outlook previously announced for 2012 is maintained.

Yours sincerely

Royal Unibrew A/S

Henrik Brandt

CEO

Please direct any questions to me at tel +45 56 77 15 13.