Royal UNIBREW — Director's Dealing 2014

May 2, 2014

COMPANY ANNOUNCEMENT NO 12/2014 – 2 MAY 2014

In accordance with section 28 a of the Danish Securities Trading Act, Royal
Unibrew shall hereby report on behalf of the below senior executive the
following information regarding the managerial staff’s and their connected
persons’ transactions with Royal Unibrew’s shares and associated securities.

Name Lars Jensen

Reason CFO

Issuer Royal Unibrew A/S

Securities ID DK0010242999

Title Shares

Transaction Purchase

Trading date 2 May 2014

Market NASDAQ OMX Copenhagen A/S

Number, pcs. 472

Market price in DKK 399,438.-

Name Helle Luttermann

Reason Partner - Lars Jensen

Issuer Royal Unibrew A/S

Securities ID DK0010242999

Title Shares

Transaction Purchase

Trading date 2 May 2014

Market NASDAQ OMX Copenhagen A/S

Number, pcs. 236

Market price in DKK 199,719.-

Please direct any queries to me at tel. +45 56 77 15 13.

Yours sincerely

Royal Unibrew A/S

Henrik Brandt

CEO