Route Mobile Limited - M&A Activity 2021

Registered Office: Route Mobile Limited 4[th] Dimension 3[rd] Floor, Mind Space Malad (West) Mumbai - 400 064, India +91 22 4033 7676/77-99 Fax: +91 22 4033 7650 [email protected] www.routemobile.com CIN No: U72900MH2004PLC146323

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Ref No: RML/2021-22/71 Date: April 29, 2021

To, BSE Limited National Stock Exchange of India Limited Scrip Code: 543228 NSE Symbol: ROUTE

Dear Sir/Madam,

Sub: Intimation under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 ("Listing Regulations").

Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 ("SEBI Listing Regulations"), it is hereby informed that the Company has entered into a Share Purchase Agreement (“ SPA ”) with the existing promoters & shareholders of M/s Phonon Communications Private Limited (the “ Target Company ”) to acquire 100% of the equity share capital of the Target Company.

The Target Company is engaged in the business of, inter alia , providing telecommunication value added solutions in all capacities and in all respects including Audiotex services, Voice Mail services, Computer Telephony Integration (CTI), hosted Interactive Voice Response (IVR) services and associated applications that include custom software development, intellectual property generation, infrastructure setup and management and development of products and customized software solution related, but not limited to, outbound dialers, telemarketing, click to call services, credit card payments acceptance IVRs, customized inbound IVR system, hosted telephony applications, virtual number services, SMS systems, audio conferencing, visual IVR (iDelivr), and contact centre automation products and services to customers. The Acquisition will be effective subject to the fulfilment of various terms and conditions as specified in the SPA.

The details as required under Regulation 30 of Listing Regulations read with SEBI Circular No. CIR/CFD/ CMD/4/2015 dated September 9, 2015 is enclosed as Annexure 1 .

A copy of the Press Release and Presentation on the aforesaid acquisition is enclosed as Annexure 2 .

Pursuant to Regulation 30 (8) of the Listing Regulations, the enclosed disclosures and press release along with the presentation will be made available on the website of the Company at www.routemobile.com.

You are requested to take the above information on record.

Thanking you, Yours faithfully,

For Route Mobile Limited ________ Rathindra Das Head Legal, Company Secretary & Compliance Officer

Encl: as above

Registered Office: Route Mobile Limited 4[th] Dimension

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3[rd] Floor, Mind Space Malad (West) Mumbai - 400 064, India

+91 22 4033 7676/77-99 Fax: +91 22 4033 7650 [email protected] www.routemobile.com CIN No: U72900MH2004PLC146323

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Annexure 2

Route Mobile Limited signs a definitive agreement to acquire Phonon Communications Private Limited, deepening the CXPaaS expertise, offering communications automation and contact centre solutions at scale to enterprises globally

Mumbai, India, April 29, 2021 : Route Mobile Limited (“Route Mobile”), one of the leading cloud communication platform service providers to enterprises, over-the-top (“OTT”) players, and mobile network operators, today announced that it has signed a definitive agreement to acquire Phonon Communications Private Limited (“Phonon”), a leading communications automation platform provider. The acquisition allows Route Mobile to leverage Phonon’s supercharged customer experience platform and enable brands to deliver personalized experiences across digital touchpoints.

Phono offers a complete suite of Conversational AI-driven contact centre solutions with integration on cloud platforms like AWS, Azure, and Google Cloud. The Global CCaaS market is on the rise as enterprises lean towards digital transformation by incorporating Artificial Intelligence, Machine Learning, and Conversational Analytics for enhanced customer engagement. Phonon’s solutions are used by a roster of leading global brands like Citibank, HDFC Bank, Yes Bank, HDFC Life Insurance Co. Ltd, Royal Sundaram General Insurance Co. Ltd, Air Asia (India), GoAir, IndiGo, Vistara, Yatra, ITC Hotels and Sodexo to name a few.

Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile Limited said, “I’m delighted to welcome Phonon to the Route Mobile family. This association aligns with our vision 2.0 to deliver superlative customer experiences by empowering brands and enterprises to have a deeper engagement on a scalable communications platform.” He further added , “Phonon’s Communication automation platform, combined with Route Mobile’s suite of CX driven solutions will benefit digital brands to transform and automate their contact centre operations, offering unique digital communications experiences to their customers.”

Ujwal Makhija, Managing Director & Chief Executive, Phonon Communications said, “We are thrilled to incorporate our Communication Automation Platform into Route Mobile's innovative products and services to enable a best-in-calls on Customer Experience Platform as a Service (CXPaaS) portfolio. He further added , “Digital adoption is at an alltime high redefining the future of communications. CXPaaS is an ideal catalyst to help businesses increase efficiency and reduce costs.”

The combined CPaaS + CCaaS market is expected to exceed $35 billion by 2025. This acquisition enhances Route Mobile’s capability to accelerate the digitalization journey, enabling enterprises to seamlessly adopt cloud communication solutions. Phonon.io’s deep domain expertise will further strengthen Route Mobile’s CXPaaS strategy with a Conversational AI-driven communication automation platform, that can help brands and enterprises deliver better service to their end customers, through enhanced engagement on multiple channels, including mobile apps, websites, and social media platforms.

Subject to the fulfilment of terms and conditions of the definitive agreement, the acquisition is expected to be completed by May 31, 2021.

About Phonon Communications Private Limited:

Phonon is a pioneer in the field of automated customer interaction solutions. It serves major airlines, travel and leisure companies, banks, insurers, financial services enterprises, and web portals of India and GCC countries. Phonon automates 1 million+ daily customer interactions over voice, SMS and email and provides flight reschedule information to almost 60% of Indian flyers.

Phonon’s solution portfolio includes Visual IVR, Click-to-Call™, Contact Center Automation Suite, Proactive Outbound Engagement. Phonon’s solutions and products are designed to boost topline, reduce costs and ensure customer delight. Phonon’s web page is www.phonon.io

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About Route Mobile Limited:

Established in 2004, Route Mobile Limited (“RML”) is a cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNO). RML’s portfolio comprises solutions in messaging, voice, email, SMS filtering, analytics, and monetization. RML has a diverse enterprise client base across a broad range of industries including social media companies, banks and financial institutions, e- commerce entities, and travel aggregators. RML is headquartered in Mumbai, India with a global presence in the Asia Pacific, Middle East, Africa, Europe, and North America.

For further details, please contact:

Tanmay Ayare Global Head – Marketing & Communications Route Mobile Limited

Email: [email protected] Contact: +91-22-40337676

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Route Mobile
Better CX with Communication
Automation through the
Phonon.io
acquisition of
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Disclaimer

This presentation and the accompanying slides (the “Presentation”) have been prepared by Route Mobile Limited (“Company”) solely for information purposes and to provide background information about the Company and do not constitute an offer to sell or, recommendation or solicitation of an offer to subscribe for or purchase any securities and nothing contained herein shall form the basis of any contract or commitment whatsoever. This Presentation is strictly confidential and may not be taken away, copied, published, distributed or transmitted or reproduced or redistributed or passed on directly or indirectly to any other person, whether within or outside your organization or firm, or published in whole or in part, for any purpose by recipients directly or indirectly to any other person.

This Presentation is not intended to be a prospectus, an offer letter, offering circular, offering document, draft red herring prospectus, red herring prospectus, invitation, advertisement or prospectus as defined under the Companies Act, 2013 as amended, the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018, as amended, or any other applicable Law in India.

The information contained in this Presentation should be considered in the context of the circumstances prevailing at the time and has not been, and will not be, updated to reflect material developments which may occur after the date of the Presentation. The information set out herein may be subject to updating, completion, revision, verification and amendment without notice and such information may change materially. This presentation is based on the economic, regulatory, market and other conditions as in effect on the date hereof. It should be understood that subsequent developments may affect the information contained in this presentation, which neither the Company nor its affiliates, advisors or representatives are under an obligation to update, revise or affirm. You acknowledge and agree that the Company and/or its affiliated companies and/or their respective employees and/or agents have no responsibility or liability (express or implied) whatsoever and howsoever arising (including, without limitation for any claim, proceedings, action, suits, losses, expenses, damages or costs) which may be brought against or suffered by any person as a result of acting in reliance upon the whole or any part of the contents of this Presentation and neither the Company, its affiliated companies nor their respective employees or agents accepts any liability for any error, omission or misstatement, negligent or otherwise, in this Presentation and any liability in respect of the Presentation or any inaccuracy therein or omission therefrom which might otherwise arise is hereby expressly disclaimed.

Certain statements contained in this Presentation may be statements relating to the Company’s beliefs, plans and expectations about the future and other forward looking statements that are based on management’s current expectations or beliefs as well as a number of assumptions about the Company’s operations and factors beyond the Company’s control or third party sources and involve known and unknown risks and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward looking statements. Forward looking statements contained in this Presentation regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. There is no obligation to update or revise any forward looking statements, whether as a result of new information, future events or otherwise. You should not place undue reliance on forward looking statements, which speak only as of the date of this Presentation.

Certain data contained in this Presentation was obtained from various external data sources, and neither the Company nor any of its affiliates, advisers or representatives has verified this data with independent sources. Accordingly, the Company and its affiliates, advisers and representatives make no representation as to the fairness, accuracy, correctness or completeness of that data, and this data involves risks and uncertainties and is subject to change based on various factors.

The information contained in this Presentation is not to be taken as any recommendation made by the Company or any other person to enter into any agreement with regard to any investment. You will be solely responsible for your own assessment of the market and the market position of the Company and you will conduct your own analysis and be solely responsible for forming your own view of the potential future performance of the business of the Company.

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Systematic roadmap to create sustained
Entered
lucrative North Won 2 Gold in Juniper
growth momentum American Research Award for
market CPaaS Provider of the
Year & Best SMS
Successfully listed Firewall
on Indian Stock
Exchanges
On boarded marquee
clients across industry
verticals including new Developed Next
age tech, banking & Gen services like
financial services and RBM and OTT
travel and transport, messaging Featured as the
amongst others Next 500 India's
Top Midsize
Stage 1 Became hubbing Companies in
Successful transition from partners with top Fortune Magazine
Bootstrapping to an aggregator model to a telecom operators
Hosted SMSCs in India & UK direct enterprise model globally
Full messaging
technology stack
through TeleDNA
Started as an Stage 4
acquisition
aggregator of
traffic to gain
MNO access Embarking on a
CXPaaS journey
Boot strapped the Opened offices in Onboarded several
company with Europe, Middle East, blue chip
₹ 1,00,000 Africa and South-East Consummated customers
Asia Ramped up sales acquisition of including Global
team in global 365squared, Cellent Fortune enterprises
markets Technologies, Start
Corp India and
Call2Connect Stage 3
Omni-channel Stack
Hosted SMSCs in Stage 2 Marquee Clients
India and UK Blockbuster IPO Sep’20
Transition to an Enterprise Business,
Global Expansion with differentiated
Started operations in India to cater to acquisitions
the global market
3
@2021 Route Mobile Limited. © . All Rights Reserved.
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Route Mobile has an Exceptionally Strong Market Positioning - Acknowledged by Juniper

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	Disruptors & Emulators	Leading Challengers	Established Leaders
Extensive Breadth, Depth		CM.com Plivo Kaleyra	Infobip Sinch imimobile C>f□~~~~tTn~m~ii)i~
Mid-market or Segment focused		Comviva Soprano Open Market	Syniverse
Niche	Mitto mGage GMS	Interop Technologies Twilio
.JUNIPER RESEARCH	Aspiring	Developing	Expansive

Source: Juniper CPaaS Market Report 2020

Our Evolved Vision

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2.0

To connect the world through innovative digital To deliver superlative customer experiences, technology, simplify cloud communications to enable empowering brands and enterprises to make enterprises to seamlessly connect and engage better customer relationships more human on inbound and with end-users to transform business outcomes. outbound communications. A Leading CPaaS - (Omni-channel An Undisputed CXPaaS Leader Communication) Platform

Taking Customer Experience Ahead of the Curve incorporating CCaaS

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A Leading A Leading
Omni-channel + Communications
Communication Automation
Platform Platform
(CPaaS) (CCaaS)
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Communication Experience Platform as a Service (CXPaaS)

CXPaaS Technology Stack

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INDUSTRIES
BFSI Ecom Digital OTT Media Players Retail Hospitality Aviation Automobile Healthcare Medical Govt & NGOs
Automating Contact
SOLUTIONS Centres by
delivering
Contact Centre Omni-channel Conversational
Automation Communication
Experiences
MODULES
Providing DIY IVR
designers, campaign
Intelligent IVR Click to Call [TM] Notifications VerificationsBranding & IDentity Routing & Workflow builders, Branded &
Verified Comms
COMMUNICATION APIs
2FA Enablers of seamless
Bots Voice SMS OTT/Business Chat Apps Email
communication over
Omnichannel APIs
ROUTE SuperNET
with AI/ML driven
SIP / PRI Interconnect Phone No Short Code/Long Code bots
New Capabilities from Phonon.io
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Existing Capabilities from Route Mobile

PhonOn.io - 15+ years expertise in the customer engagement

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AVIATION & HOSPITALITY
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Informing 7 of 10 Travelers on Schedule Changes
4 of top 5 airlines as clients
2.5x Avg. Transaction Value through Click-to-Call™
>60% first-call-resolution on Self-service channels

1 bn+

Calls in last 12 months 2 mn+ Daily Calls 4 Channels (Voice, SMS, Email, Rich Media) > 90% Connectivity in Real-time calls

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BFSI
INDIA
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50% increase in 1st contact rate
3x increase in lead qualification rate
~40% reduction in service cost
6 out of top 10 Private Sector Banks
4 large Private Sector Insurance Companies

Enabling CX of the Future with Phonon “Central”

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Build Integrate Implement Analyse
Amazing omni-channel A single platform to integrate DIY workflows Reporting & Analysis for
digital engagement your workflows with global AI in minutes actionable insights
experiences platforms in a click!
Hybrid CCaaS Global AI Integration Visual IVR Flow Designer Conversational Analytics
+
Work from Remote
Office Working Fraud Detection Quality Monitoring
Omnichannel CRM + CDP Integration Industry Specific Dashboard
Communications using APIs (XML/JSON) Pitch Books & Analysis
+
Voice Text
Personalised Sentiment
Dashboards Analysis
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Phonon Central

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Case Study: Aviation

New Age Aviation Contact Center is challenged with

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Notification Updates sent
back
2
1 Real time Voice Transcription
& Speech Synthesis
RML provided
Phonon’s
Phone Number
Voice BOT
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Resolution in First Interaction
Integrating with multiple Conversational AI platforms for automating interactions.
Managing and securing Omni-Channel Remote Agent Interactions

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Level 3
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Level 1 Predictive IVR

Level 2 Speech Recognition

Thanks for calling us. How can we help you today? Fare Search Flight Status Tele check-in Booking Modification

Hello Mr. Kumar! Thank you for calling us. Your flight XX YYY from DEL to MUM on 6 Sept is On Time and will depart from DEL Terminal T1 at 07:05. Your PNR booking HM09FP

AGENTS

Remote / On-prem

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Escalations to Distributed Agents

Conversational AI

Speech Analytics

Case Study: BFSI

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Offline Online and
Conversion Social Media
Pre-Qualification, New
Lead Gen & Warm-up Outbound 30%
Customer
Call / SMS /
Queries Email Leads Generated
on Website
Campaigns
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EMI Form fill-up
Calculator assistance
Faster Sign-ups & Reduced 50%
TATs
Drip Document Applications Submitted
Marketing Collection
(Re-targeting)
Service Payment
Request Reminders
Self Service, Predictive 10-15%
Interactions & Higher
Customer Lifecycle Value
Contact Rate
Renewals / top-ups,
Up-sell & Cross-sell
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Intelligent Communications: The Future Of CX

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CXPaaS

CXPaaS Addressable Market

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CPaaS & CCaaS Projected Market Size by 2025

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$35 Bn
The combined
addressable market
for CXPaaS in 2025 is
$9 Bn
$35 billion
CPaaS CCaaS
Over 280% growth
In $ Billion
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Source:

CPaaS : https://www.juniperresearch.com/press/press-releases/global-cpaas-market-value-to-reach-25-billion CCaaS : https://www.fortunebusinessinsights.com/contact-center-as-a-service-ccaas-market-104160

Route & Phonon.io will Supercharge CXPaaS Market Leadership

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Omni-channel Communication Customer Centric
Communication APIs Automation Platform Approach
● Open and ● IVR with flow designers ● Complementary
Programmable ● CCaaS with built in Strategic Partnership
● SMS, Email, Voice, OTT, ACDs ● Supercharged Customer
Social, Identity, RBM, ● Conversational AI/ML Experience platform
GBM based communication
automation
Product Expansion | International Growth | Customer Engagement
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Embarking on the Journey of Global CXPaaS Leadership
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AI assistant

Route Mobile Limited M&A Activity 2021

61371_rns_2021-04-29_d7b558f4-81c1-4be1-8f0f-7f910bd86153.pdf

Sub: Intimation under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 ("Listing Regulations").

Annexure 2

Route Mobile Limited signs a definitive agreement to acquire Phonon Communications Private Limited, deepening the CXPaaS expertise, offering communications automation and contact centre solutions at scale to enterprises globally

About Phonon Communications Private Limited:

About Route Mobile Limited:

Disclaimer

Route Mobile has an Exceptionally Strong Market Positioning - Acknowledged by Juniper

Our Evolved Vision

Taking Customer Experience Ahead of the Curve incorporating CCaaS

CXPaaS Technology Stack

PhonOn.io - 15+ years expertise in the customer engagement

Enabling CX of the Future with Phonon “Central”

Case Study: Aviation

New Age Aviation Contact Center is challenged with

Case Study: BFSI

Intelligent Communications: The Future Of CX

CXPaaS Addressable Market

CPaaS & CCaaS Projected Market Size by 2025

Source:

Route & Phonon.io will Supercharge CXPaaS Market Leadership

AI assistant

Route Mobile Limited — M&A Activity 2021

61371_rns_2021-04-29_d7b558f4-81c1-4be1-8f0f-7f910bd86153.pdf

Sub: Intimation under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 ("Listing Regulations").

Annexure 2

Route Mobile Limited signs a definitive agreement to acquire Phonon Communications Private Limited, deepening the CXPaaS expertise, offering communications automation and contact centre solutions at scale to enterprises globally

About Phonon Communications Private Limited:

About Route Mobile Limited:

Disclaimer

Route Mobile has an Exceptionally Strong Market Positioning - Acknowledged by Juniper

Our Evolved Vision

Taking Customer Experience Ahead of the Curve incorporating CCaaS

CXPaaS Technology Stack

PhonOn.io - 15+ years expertise in the customer engagement

Enabling CX of the Future with Phonon “Central”

Case Study: Aviation

New Age Aviation Contact Center is challenged with

Case Study: BFSI

Intelligent Communications: The Future Of CX

CXPaaS Addressable Market

CPaaS & CCaaS Projected Market Size by 2025

Source:

Route & Phonon.io will Supercharge CXPaaS Market Leadership

More from Route Mobile Limited

Route Mobile Limited M&A Activity 2021