Route Mobile Limited — Interim / Quarterly Report 2022

Jul 28, 2021

Registered Office: Route Mobile Limited 4th Dimension, 3i0 floor, Mind Space, Malad (West), Mumbai - 400 064, India +91 22 4033 7676/77-99 I Fax: +91 22 4033 7650 info@routemobile.com I www.routemobile.com CIN No: U72900MH2004PLC146323

Ref No: RML/2021-22/109

Date: July 28, 2021

To,

BSE Limited National Stock Exchange of India Limited Scrip Code: 543228 NSE Symbol: ROUTE

Dear Sir/Madam,

Sub: Outcome of Board Meeting

Pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements), Regulations, 2015 ("Listing Regulations"), this is to inform you that the Board of Directors of Route Mobile Limited (the 'Company') in their meeting held today i.e. July 28, 2021*,* through Audio-Visual means, inter alia,

1. Approved the Unaudited Standalone and Consolidated Financial Results of the Company for the Quarter ended June 30, 2021.

We attach herewith a copy of the Unaudited Standalone and Consolidated Financial Results along with the Limited Review Report of the Auditors and Investors Presentation.

We are arranging to publish these results in the newspapers as per Regulation 47 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

• 2. Update on acquisition of Phonon Communications Private Limited ('Target Entity'): Further to our earlier intimation dated April 29, 2021, it is being updated that the Board today at its meeting discussed and noted the non-fulfillment of all the conditions precedents by the Sellers / Target Entity to satisfaction. The management has long been engaged with the representative of the Sellers and Sellers to satisfy the conditions precedents and complete the transaction. There is no positive definitive action from the Sellers/Target Entity to proceed with completion of the transaction or further extend the long stop date. The Board, in view of the above inordinate delay by the Target Entity in this regard, advised not to pursue the acquisition further and accordingly, the Share Purchase Agreement shall be permitted to be terminated.
• 3. Intimation regarding receipt of Observation letter from Department of Revenue: During the quarter ended 30 June 2021, the Department of Revenue of the Ministry of Finance, Government of India ("department") based on EA 2000 audit carried out on the records of the Company for the period July 2017 to March 2019 had instructed the Company to pay goods and services tax under reverse charge mechanism on the purchases of messages from its foreign vendors and sale to their overseas customers as per the provisions of Integrated Goods and Services Tax (IGST) Act, 2017 of Rs. 3,301.85 lakhs (excluding interest).

The Board of Directors of the Company in their meeting held today has taken a note on this matter. The Board also took note of Auditors' Report in this regard after due assessment by the management which was supported by the legal opinion from a reputed law firm, that the aforementioned services are not chargeable to goods and services tax and accordingly no provision for liability has been recognized in the financial results.

Registered Office: Route Mobile Limited 4th Dimension, 3i0 floor, Mind Space, Malad (West), Mumbai - 400 064, India +91 22 4033 7676/77-99 I Fax: +91 22 4033 7650 info@routemobile.com I www.routemobile.com CIN No: U72900MH2004PLC146323

The Board after due deliberations, advised the management to take further opinions from external advisors.

The Company, shall further update the Board once additional opinions are procured to enable the Board to make a final determination in this regard. The Company shall then accordingly, file its detailed reply / submissions in response to the aforesaid observation letter.

Since the subject matter falls under the category of litigation/disputes/regulatory action, the Board of Directors of the Company after detailed discussions and deliberations, has determined that the subject matter be disclosed to the Stock Exchanges pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The Company shall provide periodic updates to the Stock Exchanges on the said matter going forward.

The meeting of the Board of Directors commenced at 1:00 P.M. and concluded at 3:07 P.M.

You are requested to take the above information on record.

Yours faithfully, For Route Mobile Limited

RATHIN DRA DAS Digitally signed by RATHINDRA DAS Date: 2021.07.28 15:17:55 +05'30'

________________________________

Rathindra Das Head Legal, Company Secretary & Compliance Officer

Encl: as above

Walker Chandiok & Co LLP

11th Floor, Tower II, One International Center, S B Marg, Prabhadevi (W), Mumbai - 400013 Maharashtra, India T +91 22 6626 2699 F +91 22 6626 2601

Independent Auditor's Review Report on Consolidated Unaudited Quarterly Financial Results of the Company pursuant to Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended)

To the Board of Directors of Route Mobile Limited

• 1. We have reviewed the accompanying statement of unaudited consolidated financial results ('the Statement') of Route Mobile Limited ('the Holding Company') and its subsidiaries (the Holding Company and its subsidiaries together referred to as 'the Group'), (refer Annexure 1 for the list of entities included in the Statement) for the quarter ended 30 June 2021, being submitted by the Holding Company pursuant to the requirements of Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), including relevant circulars issued by the SEBI from time to time.
• 1. This Statement, which is the responsibility of the Holding Company's Management and approved by the Holding Company's Board of Directors, has been prepared in accordance with the recognition and measurement principles laid down in Indian Accounting Standard 34, Interim Financial Reporting ('Ind AS 34'), prescribed under Section 133 of the Companies Act, 2013 ('the Act'), and other accounting principles generally accepted in India and is in compliance with the presentation and disclosure requirements of Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), including relevant circulars issued by the SEBI from time to time. Our responsibility is to express a conclusion on the Statement based on our review.
• 1. We conducted our review of the Statement in accordance with the Standard on Review Engagements (SRE) 2410, Review of Interim Financial Information Performed by the Independent Auditor of the Entity, issued by the Institute of Chartered Accountants of India. A review of interim financial information consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with the Standards on Auditing specified under Section 143(10) of the Act, and consequently, does not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion.

We also performed procedures in accordance with the SEBI Circular CIR/CFD/CMD1/44/2019 dated 29 March 2019 issued by the SEBI under Regulation 33(8) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), to the extent applicable.

Offices in Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida and Pune

Walker Chandiok & Co LLP is registered with limited liability with identification number AAC-2085 and has its registered office at L-41, Connaught Circus, Outer Circle, New Delhi, 110001, India

Route Mobile Limited Independent Auditor's Review Report on Consolidated Unaudited Quarterly Financial Results of the Company pursuant to Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended)

1. Based on our review conducted and procedures performed as stated in paragraph 3 above and upon consideration of the review reports of the other auditors referred to in paragraph 6 below, nothing has come to our attention that causes us to believe that the accompanying Statement, prepared in accordance with the recognition and measurement principles laid down in Ind AS 34, prescribed under Section 133 of the Act, and other accounting principles generally accepted in India, has not disclosed the information required to be disclosed in accordance with the requirements of Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), including the manner in which it is to be disclosed, or that it contains any material misstatement.

5. Emphasis of Matters

• a. We draw attention to Note 7 to the accompanying Statement wherein it is stated that the Department of Revenue of the Ministry of Finance, Government of India, has requested the Holding Company to pay the goods and services tax in accordance with the reverse charge mechanism under Integrated Goods and Services Tax (IGST) Act, 2017 of ₹ 3,301.85 lakhs (excluding interest) for the period from July 2017 to March 2019 on the purchases of messages from its foreign vendors and sale to its overseas customers. Based on the legal opinion obtained, the management is of the view that the aforementioned services are not chargeable to goods and services tax and accordingly, no consequential adjustments have been made in the accompanying Statement. Our conclusion is not modified in respect of this matter.
• b. We draw attention to the matter stated in Note 6 to the accompanying Statement which indicates delay in payment of foreign currency payables within the group as on 30 June 2021 beyond the timelines stipulated vide FED Master Direction No. 17/2016-17, read with RBI circular, RBI/2019-20/242 No.33 dated 22 May 2020, under the Foreign Exchange Management Act, 1999. The management of the Holding Company is in the process of filing necessary applications for condonation of delays with appropriate authorities for regularising these defaults. Pending conclusion of these matters, the management is of the view that the amount of fines/penalties, if any, that may be levied, are currently unascertainable but not expected to be material and accordingly, no consequential adjustments have been made to the accompanying Statement with respect to such delays/defaults. Our conclusion is not modified in respect of this matter.
• 1. We did not review the interim financial results / interim consolidated financial results of ten subsidiaries included in the Statement, whose interim financial results / interim consolidated financial results reflect total revenues of ₹ 12,261.46 lakhs, total net profit after tax of ₹ 977.25 lakhs and total comprehensive income of ₹ 977.25 lakhs for the quarter ended 30 June 2021, as considered in the Statement. These interim financial results / interim consolidated financial results have been reviewed by other auditors whose review reports have been furnished to us by the management, and our conclusion in so far as it relates to the amounts and disclosures included in respect of these subsidiaries is based solely on the review reports of such other auditors and the procedures performed by us as stated in paragraph 3 above.

Further, of these subsidiaries, there are three subsidiaries located outside India, whose interim financial results / interim consolidated financial results have been prepared in accordance with accounting principles generally accepted in their respective countries and which have been reviewed by other auditors under International Standard on Review Engagements (ISRE) 2410, Review of Interim Financial Information Performed by the Independent Auditor of the Entity. The Holding Company's management has converted the interim financial results / interim consolidated financial results of such subsidiaries from accounting principles generally accepted in their respective countries to accounting principles generally accepted in India. We have reviewed these conversion adjustments made by the Holding Company's management. Our conclusion in so far as it relates to the balances and affairs of these subsidiaries is based on the review reports of other auditors and the conversion adjustments prepared by the management of the Holding Company and reviewed by us.

Our conclusion is not modified in respect of these matters with respect to our reliance on the work done by and the reports of the other auditors.

Page 2 of 4

Chartered Accountants

Offices in Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida and Pune

Route Mobile Limited Independent Auditor's Review Report on Consolidated Unaudited Quarterly Financial Results of the Company pursuant to Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended)

1. The Statement includes the interim financial information of eight subsidiaries, which have not been reviewed by their auditors, whose interim financial information reflect total revenues of ₹ 13.30 lakhs, net loss after tax of ₹ 21.58 lakhs and total comprehensive loss of ₹ 21.58 lakhs for the quarter ended 30 June 2021, as considered in the Statement. Our conclusion on the Statement, in so far as it relates to the amounts and disclosures included in respect of these subsidiaries, are based solely on such unreviewed interim financial information. According to the information and explanations given to us by the management, these interim financial information are not material to the Group.

Our conclusion is not modified in respect of this matter with respect to our reliance on the financial information certified by the Board of Directors.

For Walker Chandiok & Co LLP

Chartered Accountants Firm Registration No:001076N/N500013

BHARAT KOCHU SHETTY

Digitally signed by BHARAT KOCHU SHETTY Date: 2021.07.28 15:19:28 +05'30'

Bharat Shetty Partner

Membership No:106815

UDIN:21106815AAAACO4825

Place: Mumbai Date: 28 July 2021

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Offices in Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida and Pune

Annexure 1

List of entities included in the Statement

Route Mobile Limited Sphere Edge Consulting India Private Limited Start Corp India Private Limited Cellent Technologies India Private Limited Route Connect Private Limited Call 2 Connect India Private Limited RouteSMS Solutions FZE (Consolidated) RouteSMS Solutions Nigeria Limited Route Mobile Pte. Ltd.- Singapore Route Mobile UK Limited 365Squared Limited Route Connect (Kenya) Limited Route Mobile (Bangladesh) Limited Route Mobile (Nepal) Private Limited Route Mobile Lanka (Private) Limited Route Mobile (Uganda) Limited Route Mobile Limited (Ghana) Route Mobile Malta Limited Route Mobile INC. Routesms Solutions Zambia Limited PT Route Mobile Indonesia

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Page 4 of 4

Offices in Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida and Pune

ROUTE MOBILE LIMITED

Registered office : 4th Dimension, 3rd Floor, Mind Space, Malad (West), Mumbai 400 064, Maharashtra, India Corporate Identity Number: U72900MH2004PLC146323 , Website : www.routemobile.com

A. STATEMENT OF CONSOLIDATED FINANCIAL RESULTS FOR THE QUARTER ENDED 30 JUNE 2021

					(₹ in lakhs)
			Quarter ended		Year ended
		30.06.2021	31.03.2021	30.06.2020	31.03.2021
Sr. No.	Particulars	(Unaudited)	(Audited)	(Audited)	(Audited)
			(Refer Note 3)
1	Revenue
	Revenue from operations	37,752.11	36,243.98	30,961.42	140,617.48
	Other income	446.74	(60.91)	268.22	1,597.92
	Total income	38,198.85	36,183.07	31,229.64	142,215.40
2	Expenses
	Purchases of messaging services	30,062.91	28,286.59	24,941.82	112,905.00
	Employee benefits expense	1,957.59	1,701.69	1,303.43	6,149.31
	Finance costs	47.54	44.35	98.89	275.59
	Depreciation and amortisation expense	657.14	639.37	602.36	2,575.49
	Other expenses	1,180.74	1,265.00	954.33	4,156.44
	Total expenses	33,905.92	31,937.00	27,900.83	126,061.83
3	Profit before tax (1-2)	4,292.93	4,246.07	3,328.81	16,153.57
4	Tax expense
	Current tax	746.89	740.69	518.62	2,977.92
	Deferred tax (credit)/charge	113.61	(42.09)	116.68	(99.37)
		860.50	698.60	635.30	2,878.55
5	Profit for the period (3-4)	3,432.43	3,547.47	2,693.51	13,275.02
6	Other comprehensive income
	(i) (a) Items that will not be reclassified to profit or loss	(3.19)	5.03	(5.03)	(10.06)
	(b) Tax (expense) / benefit on items that will not be reclassified to profit or loss	0.80	(0.59)	1.27	3.21
	(ii) (a) Items that will be reclassified to profit or loss	371.19	46.55	(39.86)	136.58
	(b) Tax (expense) / benefit on items that will be reclassified to profit or loss	-	-	-	-
	Total other comprehensive income (net of tax)	368.80	50.99	(43.62)	129.73
7	Total comprehensive income for the period (5+6)	3,801.23	3,598.46	2,649.89	13,404.75
8	Profit attributable to:
	Owners of the Holding Company	3,382.14	3,536.87	2,708.87	13,332.02
	Non-controlling interest	50.29	10.60	(15.36)	(57.00)
	Other comprehensive income attributable to:
	Owners of the Holding Company	421.83	51.73	(43.20)	122.00
	Non-controlling interest	(53.03)	(0.74)	(0.42)	7.73
	Total comprehensive income attributable to:
	Owners of the Holding Company	3,803.97	3,588.60	2,665.67	13,454.02
	Non-controlling interest	(2.74)	9.86	(15.78)	(49.27)
9	Paid-up equity share capital (face value of ₹ 10/- each)	5,771.36	5,771.36	5,000.00	5,771.36
10	Other equity (excluding revaluation reserve ₹ Nil)				59,440.74
11	Earnings per share (face value of ₹ 10/- each) (not annualised) ( ₹ )
	Basic	5.86	6.17	5.42	24.76
	Diluted	5.73	5.64	5.42	24.23

B. SEGMENT RESULT FOR THE QUARTER ENDED 30 JUNE 2021

		(₹ in lakhs)
		Year ended
Particulars	30.06.2021(Unaudited)	31.03.2021(Audited)(Refer Note 3)	30.06.2020(Audited)	31.03.2021(Audited)
Segment revenue
-India	9,390.52	13,863.85	13,108.25	53,032.79
-Dubai	4,278.50	4,444.59	4,563.16	18,180.02
-United Kingdom	26,065.62	23,141.45	20,667.57	94,977.32
-Nigeria	3,191.87	2,996.64	1,934.65	10,697.72
-Others	877.80	771.72	1,939.85	5,271.75
-Inter-segment revenue	(6,052.20)	(8,974.27)	(11,252.06)	(41,542.12)
Total Revenue from operations	37,752.11	36,243.98	30,961.42	140,617.48
Segment Results
-India	43.56	956.46	843.62	2,467.92
-Dubai	358.12	684.40	341.05	1,842.97
-United Kingdom	2,867.28	2,147.37	1,372.81	8,240.10
-Nigeria	294.26	268.69	191.11	1,192.31
-Others	325.68	288.34	408.07	1,074.02
-Inter-segment revenue	4.83	6.07	2.82	13.92
Segmental results before other income, finance costs
and tax	3,893.73	4,351.33	3,159.48	14,831.24
Add : Other income	446.74	(60.91)	268.22	1,597.92
Less : Finance costs	47.54	44.35	98.89	275.59
Profit before tax	4,292.93	4,246.07	3,328.81	16,153.57
Segment assets (including of Non controllinginterest (NCI))
-India	60,813.63	65,726.75	39,240.24	65,726.75
-Dubai	26,375.25	25,174.47	20,766.20	25,174.47
-United Kingdom	63,186.99	63,362.10	49,215.49	63,362.10
-Nigeria	3,775.08	3,653.21	1,746.94	3,653.21
-Others	14,512.29	15,105.32	16,410.11	15,105.32
-Inter-segment Assets	(67,401.74)	(70,813.04)	(63,995.17)	(70,813.04)
	101,261.50	102,208.81	63,383.81	102,208.81
Segment liabilities (including of NCI)
-India	23,805.57	29,082.30	29,138.33	29,082.30
-Dubai	11,509.30	10,941.93	8,220.53	10,941.93
-United Kingdom	39,660.92	42,997.81	37,028.88	42,997.81
-Nigeria	2,140.64	2,119.51	790.07	2,119.51
-Others	4,975.50	5,167.68	6,478.99	5,167.68
-Inter-segment liabilities	(49,577.34)	(53,046.10)	(47,644.16)	(53,046.10)
	32,514.59	37,263.13	34,012.64	37,263.13

Notes (A to B):

• 1. The Statement of Route Mobile Limited ('the Holding Company') and its subsidiaries (referred to as 'the Group') has been prepared in accordance with the recognition and measurement principles of applicable Indian Accounting Standards ('Ind AS') notified under the Companies (Indian Accounting Standards) Rules, 2015 (as amended), as prescribed under Section 133 of the Companies Act, 2013.
• 1. The consolidated financial results were reviewed and recommended by the Audit Committee and were thereafter approved by the Board of Directors at their respective meetings held on 28 July 2021. There are no qualifications in the limited review report issued for the quarter ended 30 June 2021.
• 1. The figures for the quarter ended 31 March 2021 represent the balancing figures between audited figures in respect of the full financial year and those published till the third quarter of the financial year, which were subjected to a limited review by statutory auditors.
• 1. The Holding Company had completed its Initial Public Offering (IPO) of 17,142,856 equity shares of face value of ₹ 10 each at an issue price of ₹ 350 per equity share, consisting of fresh issue of 6,857,142 equity shares and an offer for sale of 10,285,714 equity shares by the selling shareholders. The equity shares of the Holding Company were listed on BSE limited and National Stock Exchange of India Limited on 21 September 2020.

The utilisation of IPO proceeds is summarised below :

			(₹ in lakhs)
Particulars	Objects of theissue as per theProspectus	Utilisation upto30.06.2021	Unutilisedamounts as on30.06.2021
Repayment or pre-payment, in full or part, of certain borrowings of theHolding Company	3,650.00	3,650.00	-
Acquisitions and other strategic initiatives	8,300.00	4,084.80	4,215.20
Purchase of office premises in Mumbai	6,500.00	-	6,500.00
General corporate purposes (including IPO related expenses apportionedto the Holding Company)	5,550.00	1,784.19	3,765.81
Net utilisation	24,000.00	9,518.99	14,481.01

IPO proceeds which remain unutilised as at 30 June 2021 were temporarily invested/parked in deposits with scheduled commercial banks, current account and in monitoring agency account.

• 1. The Holding Company, its subsidiaries, step down subsidiaries predominantly operate within a single business segment. The Chief Operating Decision Maker (CODM) evaluates the Group's performance on the basis of geographical location of the operations carried out by the Holding Company, its subsidiaries and step down subsidiaries.
• 1. There are certain delays in payment of foreign currency payables within the group as at 30 June 2021, outstanding beyond the timelines stipulated vide FED Master Direction No. 17/2016-17, read with RBI circular RBI/2019-20/242 No.33 dated 22 May 2020, under the Foreign Exchange Management Act, 1999. The management of the Holding Company is in the process of filing necessary applications for condonation of delays with the appropriate authorities for regularizing these defaults. Pending conclusion of the aforesaid matter, the amount of fine/penalty, if any, that may be levied, is not ascertainable and accordingly, the accompanying Statement do not include any adjustments that may arise due to such fine/penalty.
• 1. During the quarter ended 30 June 2021, the Department of Revenue of the Ministry of Finance, Government of India ("department") based on Excise Audit 2000 (EA 2000) carried out on the records of the Holding Company, has requested the Holding Company to pay goods and services tax under reverse charge mechanism on the purchases of messages from its foreign vendors and sale to its overseas customers as per the provisions of Integrated Goods and Services Tax (IGST) Act, 2017 of Rs. 3,301.85 lakhs (excluding interest) for the period July 2017 to March 2019. In the assessment of the management, which is supported by legal opinion, the aforementioned services are not chargeable to goods and services tax and accordingly no provision for liability has been recognized in the accompanying consolidated financial results.
• 1. In assessing the recoverability of receivables, investments and other assets, the Group has considered internal and external information up to the date of these consolidated financial results including credit reports and economic forecasts. The Group has performed sensitivity analysis on the assumptions used and based on the current indicators of future economic conditions, the Group expects to recover the carrying amount of these assets. The impact of the global health pandemic may be different from the estimate as at the date of these consolidated financial results and the Group will closely monitor any material changes to future economic conditions and respond accordingly.
• 1. The Group has presented net foreign exchange gain under "Other Income" and net foreign exchange loss under "Other Expenses". The table below shows the amount of gain or loss in each of the periods presented:

				(₹ in lakhs)
Particulars	Quarter ended			Year ended
	30.06.2021	31.03.2021	30.06.2020	31.03.2021
Net foreign exchange loss/ (gain)	363.13	450.90	214.75	(284.53)

• 1. During the quarter ended 31 March 2021 and 31 December 2020, the Holding Company had allotted 356,441 and 500,000 fully paid-up equity shares of face value of ₹ 10 each respectively, pursuant to exercise of stock options vested with eligible employees, which are administered through Route Mobile Employee Welfare Trust (an ESOP Trust) under Route Mobile Limited Employee Stock Option Plan 2017 (ESOP Scheme).
• 1. The Holding Company has entered into a share purchase agreement (SPA) dated 29 April 2021 to acquire Phonon Communications Private Limited ("Phonon"), a leading communications automation platform provider, for total consideration of ₹ 2,900 lakhs. Due to non-fulfilment of the conditions precedents by Phonon, the acquisition is no longer being pursued and the share purchase agreement shall stand cancelled.
• 1. The Holding Company has entered into a Business transfer agreement (BTA) dated 1 July 2021 with Sarv Webs Private Limited for acquisition of primarily intellectual property ('software') and its associated identified customer contracts on a slump sale basis, for upfront purchase consideration of ₹ 2,625 lakhs and a deferred consideration of ₹ 400 lakhs payable on the first anniversary of the closing of the acquisition, in cash. The acquisition has been completed on 5 July 2021. The Holding Company is in the process of determination of the fair value of consideration transferred, assets acquired and liabilities assumed.

For and on behalf of the Board of Directors

SANDIPKUMAR CHANDRAKAN T GUPTA Digitally signed by SANDIPKUMAR CHANDRAKANT GUPTA Date: 2021.07.28 15:08:27 +05'30'

Date : 28 July 2021 Chairman

Place : Mumbai Sandipkumar Gupta

Walker Chandiok & Co LLP

11th Floor, Tower II, One International Center, S B Marg, Prabhadevi (W), Mumbai - 400013 Maharashtra, India T +91 22 6626 2699 F +91 22 6626 2601

Independent Auditor's Review Report on Standalone Unaudited Quarterly Financial Results of the Company pursuant to Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended)

To the Board of Directors of Route Mobile Limited

• 1. We have reviewed the accompanying statement of standalone unaudited financial results ('the Statement') of Route Mobile Limited ('the Company') for the quarter ended 30 June 2021, being submitted by the Company pursuant to the requirements of Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), including relevant circulars issued by the SEBI from time to time.
• 1. The Statement, which is the responsibility of the Company's Management and approved by the Company's Board of Directors, has been prepared in accordance with the recognition and measurement principles laid down in Indian Accounting Standard 34, Interim Financial Reporting ('Ind AS 34'), prescribed under Section 133 of the Companies Act, 2013 ('the Act') , and other accounting principles generally accepted in India and is in compliance with the presentation and disclosure requirements of Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), including relevant circulars issued by the SEBI from time to time. Our responsibility is to express a conclusion on the Statement based on our review.
• 1. We conducted our review of the Statement in accordance with the Standard on Review Engagements (SRE) 2410, Review of Interim Financial Information Performed by the Independent Auditor of the Entity, issued by the Institute of Chartered Accountants of India. A review of interim financial information consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review is substantially less in scope than an audit conducted in accordance with the Standards on Auditing specified under Section 143(10) of the Act, and consequently, does not enable us to obtain assurance that we would become aware of all significant matters that might be identified in an audit. Accordingly, we do not express an audit opinion.
• 1. Based on our review conducted as above, nothing has come to our attention that causes us to believe that the accompanying Statement, prepared in accordance with the recognition and measurement principles laid down in Ind AS 34, prescribed under Section 133 of the Act and other accounting principles generally accepted in India, has not disclosed the information required to be disclosed in accordance with the requirements of Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (as amended), including the manner in which it is to be disclosed, or that it contains any material misstatement.

Offices in Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida and Pune

Chartered Accountants

5. Emphasis of Matters

• a. We draw attention to Note 6 to the accompanying Statement wherein it is stated that Department of Revenue of the Ministry of Finance, Government of India, has requested the Company to pay the goods and services tax in accordance with the reverse charge mechanism under Integrated Goods and Services Tax (IGST) Act, 2017 of ₹ 3,301.85 lakhs (excluding interest) for the period from July 2017 to March 2019 on the purchases of messages from its foreign vendors and sale to its overseas customers. Based on the legal opinion obtained, the management is of the view that the aforementioned services are not chargeable to goods and services tax and accordingly, no consequential adjustments have been made in the accompanying Statement. Our conclusion is not modified in respect of this matter.
• b. We draw attention to the matter stated in Note 5 to the accompanying Statement which indicates delay in payment of foreign currency payables to subsidiaries, aggregating to ₹ 9,239.18 lakhs, outstanding as on 30 June 2021 beyond the timelines stipulated vide FED Master Direction No. 17/2016-17, read with RBI circular, RBI/2019-20/242 No.33 dated 22 May 2020, under the Foreign Exchange Management Act, 1999. The management of the Company is in the process of filing necessary applications for condonation of delays with appropriate authorities for regularising these defaults. Pending conclusion of these matters, the management is of the view that the amount of fines/penalties, if any, that may be levied, are currently unascertainable but not expected to be material and accordingly, no consequential adjustments have been made to the accompanying Statement with respect to such delays/defaults. Our conclusion is not modified in respect of this matter.

For Walker Chandiok & Co LLP

Chartered Accountants Firm Registration No:001076N/N500013

BHARAT KOCHU SHETTY

Digitally signed by BHARAT KOCHU SHETTY Date: 2021.07.28 15:18:49 +05'30'

Bharat Shetty Partner Membership No:106815

UDIN:21106815AAAACN7210

Place: Mumbai Date: 28 July 2021

Page 2 of 2

Offices in Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Noida and Pune

ROUTE MOBILE LIMITED

Registered office : 4th Dimension, 3rd Floor, Mind Space, Malad (West), Mumbai 400 064, Maharashtra, India Corporate Identity Number: U72900MH2004PLC146323 , Website : www.routemobile.com

STATEMENT OF STANDALONE FINANCIAL RESULTS FOR THE QUARTER ENDED 30 JUNE 2021

	(₹ in lakhs)
			Year ended
		30.06.2021	31.03.2021	30.06.2020	31.03.2021
Sr. No.	Particulars	(Unaudited)	(Audited)	(Audited)	(Audited)
			(Refer Note 3)
1	Revenue
	Revenue from operations	5,837.07	9,093.63	10,087.23	37,638.36
	Other income	461.82	287.27	214.47	1,157.25
	Total revenue	6,298.89	9,380.90	10,301.70	38,795.61
2	Expenses
	Purchases of messaging services	4,468.88	6,818.19	8,297.99	30,565.68
	Employee benefits expense	928.08	787.23	610.53	2,890.43
	Finance costs	33.57	13.61	71.68	178.93
	Depreciation and amortisation expense	294.51	296.69	176.47	1,038.13
	Other expenses	255.98	543.78	182.24	1,145.71
	Total expenses	5,981.02	8,459.50	9,338.91	35,818.88
3	Profit before tax (1-2)	317.87	921.40	962.79	2,976.73
4	Tax expense
	Current tax	83.40	198.23	151.10	683.33
	Deferred tax (credit)/charge	(3.11)	24.97	95.67	60.89
		80.29	223.20	246.77	744.22
5	Profit for the period (3-4)	237.58	698.20	716.02	2,232.51
6	Other Comprehensive income
	Items that will not be reclassified to profit or loss
	Measurements of defined employee benefit plans	(3.19)	2.34	(5.03)	(12.75)
	Income tax relating to above item	0.80	(0.59)	1.27	3.21
	Total other comprehensive income (net of tax)	(2.39)	1.75	(3.76)	(9.54)
7	Total comprehensive income for the period (5+6)	235.19	699.95	712.26	2,222.97
8	Paid-up equity share capital (face value of ₹ 10/- each)	5,771.36	5,771.36	5,000.00	5,771.36
9	Other equity (excluding revaluation reserve ₹ Nil)				28,702.95
10	Earnings per share (face value of ₹ 10/- each) (not annualised)(₹)
	Basic (in ₹)	0.41	1.20	1.43	4.15
	Diluted (in ₹)	0.40	1.11	1.43	4.06

Notes:

• 1. The Statement has been prepared in accordance with the recognition and measurement principles of applicable Indian Accounting Standards ('Ind AS') notified under the Companies (Indian Accounting Standards) Rules, 2015 (as amended), as prescribed under Section 133 of the Companies Act, 2013.
• 1. The standalone financial results were reviewed and recommended by the Audit Committee and were thereafter approved by the Board of Directors at their respective meetings held on 28 July 2021. There are no qualifications in the limited review report issued for the said period
• 1. The figures for the quarter ended 31 March 2021 represent the balancing figures between audited figures in respect of the full financial year and those published till the third quarter of the financial year, which were subjected to limited review by statutory auditors.
• 1. The Company had completed its Initial Public Offering (IPO) of 17,142,856 equity shares of face value of ₹ 10 each at an issue price of ₹ 350 per equity share, consisting of fresh issue of 6,857,142 equity shares and an offer for sale of 10,285,714 equity shares by the selling shareholders. The equity shares of the Company were listed on BSE limited and National Stock Exchange of India Limited on 21 September 2020.

The utilisation of IPO proceeds is summarised below :

			(₹ in lakhs)
Particulars	Objects of theissue as per theProspectus	Utilisation upto30.06.2021	Unutilisedamounts as on30.06.2021
Repayment or pre-payment, in full or part, of certain borrowings ofthe Company	3,650.00	3,650.00	-
Acquisitions and other strategic initiatives	8,300.00	4,084.80	4,215.20
Purchase of office premises in Mumbai	6,500.00	-	6,500.00
General corporate purposes (including IPO related expensesapportioned to the Company)	5,550.00	1,784.19	3,765.81
Net utilisation	24,000.00	9,518.99	14,481.01

IPO proceeds which remain unutilised as at 30 June 2021 were temporarily invested/parked in deposits with scheduled commercial banks, current account and in monitoring agency account.

• 1. The outstanding balances as at 30 June 2021 include trade payables aggregating ₹ 9,239.18 lakhs to subsidiaries situated outside India. These balances are pending for settlement and have resulted in delays beyond the timeline stipulated by the FED Master Direction No. 17/2016-17, read with RBI circular RBI/2019-20/242 No.33 dated 22 May 2020 under the Foreign Exchange Management Act, 1999. The management of the Company is in the process of filing necessary applications for condonation of delays with the appropriate authorities for regularising these defaults. Pending conclusion of the aforesaid matter, the amount of fine/penalty, if any, that may be levied, is currently not ascertainable and accordingly, the accompanying Statement do not include any adjustments that may arise due to such fine/penalty.
• 1. During the quarter ended 30 June 2021, the Department of Revenue of the Ministry of Finance, Government of India ("department") based on Excise Audit 2000 (EA 2000) carried out on the records of the Company, has requested the Company to pay goods and services tax under reverse charge mechanism on the purchases of messages from its foreign vendors and sale to its overseas customers as per the provisions of Integrated Goods and Services Tax (IGST) Act, 2017 of Rs. 3,301.85 lakhs (excluding interest) for the period July 2017 to March 2019. In the assessment of the management, which is supported by legal opinion, the aforementioned services are not chargeable to goods and services tax and accordingly no provision for liability has been recognized in the standalone financial results.

Notes:

• 1. In assessing the recoverability of receivables, investments and other assets, the Company has considered internal and external information up to the date of these standalone financial results including credit reports and economic forecasts. The Company has performed sensitivity analysis on the assumptions used and based on the current indicators of future economic conditions, the Company expects to recover the carrying amount of these assets. The impact of the global health pandemic may be different from the estimate as at the date of these standalone financial results and the Company will closely monitor any material changes to future economic conditions and respond accordingly.
• 1. In accordance with Ind AS 108, 'Operating Segments', the Company has opted to present segment information along with the consolidated financial results of the Group.
• 1. The Company has presented net foreign exchange gain under "Other Income" and net foreign exchange loss under "Other Expenses". The table below shows the amount of gain or loss in each of the periods presented:

				(₹ in lakhs)
Particulars	Quarter ended			Year ended
	30.06.2021	31.03.2021	30.06.2020	31.03.2021
Net foreign exchange loss/ (gain)	(86.87)	331.72	24.07	253.90

• 1. During the quarter ended 31 March 2021 and 31 December 2020, the Company had allotted 356,441 and 500,000 fully paidup equity shares of face value of ₹ 10 each respectively, pursuant to exercise of stock options vested with eligible employees, which are administered through Route Mobile Employee Welfare Trust (an ESOP Trust) under Route Mobile Limited Employee Stock Option Plan 2017 (ESOP Scheme).
• 1. The Company has entered into a share purchase agreement (SPA) dated 29 April 2021 to acquire Phonon Communications Private Limited ("Phonon"), a leading communications automation platform provider, for total consideration of ₹ 2,900 lakhs. Due to non-fulfilment of the conditions precedents by Phonon, the acquisition is no longer being pursued and the share purchase agreement shall stand cancelled.
• 1. The Company has entered into a Business transfer agreement (BTA) dated 1 July 2021 with Sarv Webs Private Limited for acquisition of primarily intellectual property ('software') and its associated identified customer contracts on a slump sale basis, for upfront purchase consideration of ₹ 2,625 lakhs and a deferred consideration of ₹ 400 lakhs payable on the first anniversary of the closing of the acquisition in cash. The acquisition has been completed on 5 July 2021. The Company is in the process of determination of the fair value of consideration transferred, assets acquired and liabilities assumed.

For and on behalf of the Board of Directors

SANDIPKUMAR	Digitally signed bySANDIPKUMAR
	CHANDRAKANT
CHANDRAKA	GUPTA
	Date: 2021.07.28
NT GUPTA	15:09:20 +05'30'

Place : Mumbai Sandipkumar Gupta

Date : 28 July 2021 Chairman

Route Mobile Limited Quarterly Update Q1 FY2022

July 28, 2021

Safe Harbor Certain statements mentioned in this presentation concerning our future growth prospects are forward looking statements (the "Forward Statements") and are based on reasonable expectations of the management, which involves a number of risks, and uncertainties that could cause actual results to differ materially from those in such Forward Statements. The risks and uncertainties relating to these Forward Statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, fluctuations in foreign exchange rates, revenue and profits, our ability to generate and manage growth, competition in CPaaS globally, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price and fixed time frame contracts, industry segment concentration, our ability to manage our international operations, our revenues being highly dependent on clients in the United States of America, reduced demand for technology in our key focus areas, disruptions in telecommunication networks or system failures, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, withdrawal of fiscal governmental incentives, political instability, adverse impact of global pandemics (including COVI D-19 impact), war, legal restrictions on raising capital or acquiring companies, unauthorized use of our intellectual property(ies) and general economic conditions affecting our businesses and industry. We may, from time to time, make additional written and oral Forward Statements . We do not undertake to update any Forward Statements that may be made from time to time by us or on our behalf, unless required under the law.

routemobile communication simplified

Route Mobile at a glance routemobile

communication simplified

Omni-Channel Digital Communication Platform routemobile

Key Highlights Q1 FY2022

Key Highlights - Q1 FY2022

: 1

• Acquired email platform from Sarv, branded as SendClean(1) ● ● ●
• USD 12mn investment in SendClean Inc. over next 3 years ●

RML propelling the adoption of RCS with enterprises to render better User Experience

RCS

Truecaller

Truecaller partnership for Verified Business Caller ID

Route Mobile Limited 6 (1) SendClean presentation annexed seperately I (2) Deployed by 365squa red I (3) Deployed through the operators stack acquired from TeleDna

Key Highlights - Q1 FY2022

RCS Business Messages

(Android Messages)

Route Mobile Limited RCS is currently offered free of cost to enterprises to increase awareness and boost adoption 7

Security Enhancement Measures adopted in Q1 FY2022

RML has taken significant steps to further strengthen and enhance overall security posture across its environment

Engaged a full-time third party Cyber Security and Dark Web Monitoring firm that scans the dark web 24*7 for any incidents or purported data issues

Enhanced our Perimeter Firewalls on all servers with Intrusion Detection Systems. Implemented a SIEM - Security Incident and Event Management system, with a Gartner Magic Quadrant Global Leader.

Implementing multi-factor authentication (M FA) for all administrative interfaces and VPN.

Additional information security audits from CERT-In empaneled auditors to validate our practices.

On all endpoints, i.e. servers, laptops, desktops, implemented a managed EDP - endpoint detection and response system from another Gartner Magic Quadrant Global Leader in the field of threat intelligence and endpoint protection platforms to ensure that no aspect of our infrastructure, platform, or hardware is vulnerable.

Rapid - A Global Developer API Initiative

r id Pours Noblle

Launching in Q2 FY 2022

Awards and Recognitions

IMMP Financial Highlights Q1 FY2022

Q1 FY2022 - Snapshot routemobile

Revenue from Operations (In 4 mn)

EBITDA(1) (In mn) and EBITDA Margin (%)

Adjusted PAT(2) (In 4 mn) and Adjusted PAT Margin (%)

(1) Net loss on FX transactions and translation is excluded from EBITDA, amounting to 736mn,74.5mn and 722mn for Q7 FY2022, Q4 FY2021 and Q7 FY2021 respectively

(2) PAT has been adjusted for non-cash amortization associated with the intangible assets added as a result of purchase price allocation for acquisitions and one-time stamp duty charges

Route Mobile Limited 12 incurred in FY2021

Financial Highlights routemobile

For the Quarter ended June 30, 2021 (Q1 FY2022)

• Closed Ql FY2022 with revenue from operations of 73,775mn compared to 73,624mn in Q4 FY2021 and 73,096mn in Ql FY2021 •
  • Y-o-Y growth of 21.9% and sequential growth of 4.2% in revenue •
• Recorded Gross Profit of T769mn in Ql FY2022 compared to T796mn in Q4 FY2021 and T602mn in Ql FY2021 •
  • Y-o-Y growth of 27.7% and sequential degrowth of 3.4% in Gross Profit •
  • Gross Profit margin of 20.4%, 22.0% and 19.4% in Q7 FY2022, Q4 FY2027 and Q7 FY2027 respectively •
• Recorded EBITDA of T491mn in Ql FY2022 compared to T515mn in Q4 FY2021 and T397mn in Ql FY2021 •
  • Y-o-Y growth of 23.6% and sequential degrowth of 4.6% in EBITDA •
  • EBITDA margin of 73.0%, 74.2% and 72.8% in Q7 FY2022, Q4 FY2021 and Q7 FY2027 respectively •
• Recorded Profit After Tax of 7343mn in Ql FY2022 compared to 7355mn in Q4 FY2021 and 7269mn in Ql FY2021 •
  • Y-o-Y growth of 27.4% and sequential degrowth of 3.2% in Profit After Tax •
• Adjusted Profit After Tax of 7377mn in Q1 FY2022 compared to 7398mn in Q4 FY2021 and 7295mn in Q1 FY2021 •
  • Adjusted for non-cash amortization associated with the intangible assets added as a result of purchase price allocation for acquisitions and one-time stamp duty charges associated with earn-out payment related to 365squared acquisition (incurred in FY2021) •
  • Adjusted Profit After Tax margin of 10.0%, 11.0% and 9.5% in Q7 FY2022, Q4 FY2021 and Q7 FY2021 respectively •

Growing number of Multi-million dollar accounts with improving client diversification

routemobile communication simplified

Client Concentration

Route Mobile Limited

*FY2022E Clients by Account size and Client Concentration based on annualised 3 months ended Jun,30 2027 revenue 14

Diversified customer base across selected industries

Quarterly split of Revenue across selected industries (% of revenue in Q1 FY2022)

•

15 Fin serv. includes banking, insurance and payment companies;

Digital Native includes social media, internet and Edtech companies; Telecom and allied services represents primarily mobile network operators.

routemobile communication simplified

Route Mobile Limited

• •

Segmental revenue by termination and by customer HQ

Quarterly split of Revenue for Top 50 countries by termination Quarterly split of Revenue by customer HQ (continent)

(4* Top 150 customers accounts for 96% of Q1 FY2022 revenue) (-90% of Q1 FY2022 revenue)

routemobile communication simplified

Quarterly revenue trend routemobile

Q1 FY2021 Q2 FY2021 Q3 FY2021 Q4 FY2021 Q1 FY2022

Dedicated enterprise sales team focused on on-boarding large enterprise customers. Top 15 enterprise customers accounts for 38% of Ql FY2022 revenue

Route Mobile Limited 17 Top 10 countries contributed 78% of the total revenue from operation in Ql FY2022 • •

Strong recurring revenue

Recurring Revenue as % of Operating Revenue

Deep Customer engagement driving high recurring revenues

Recurring customers defined as customers that have been billed in each of the months over the respective period. For instance, a customer billed each month over Julyl, 2020 -June 30, 2021 is a recurring customer for LTM ended Jun 30,2021.

New Product Revenue Momentum

Next generation messaging channels, viz. enterprise voice solutions, IP based messaging, email and unified communication solutions continue to witness increasing adoption by enterprises

• Continuous focus on cross selling alternative communication solutions to existing blue-chip customer base •
• new customers onboarded during Q1 FY2022, across all products •

Improving Unit Economics Revenue

Revenue (in per transaction

Improving Unit Economics EBITDA

•

communication simplified

	Quarter ended				Year ended
Profit & Loss Statement (in mn)	Jun 30, 2021	Mar 31, 2021	Jun 30, 2020	Y-o-Y growth	Mar 31, 2021
Total revenue from operations	3,775	3,624	3,096	21.9%	14,062
Expenses
-Purchases of messaging services	3,006	2,829	2,494	20.5%	11,290
-Employee benefits expense	196	170	130	50.2%	615
-Other expenses	82	111	74	10.6%	400
EBITDA0)	491	515	398	23.6%	1,756
Finance costs	5	4	10	-57.9%	28
Depreciation and amortisation expense	66	64	60	9.1%	258
Other income	8	-6	5	56.4%	160
Profit before tax (before exceptional items)	429	440	333	29.0%	1,631
Exceptional items(2)		16			16
Profit before tax	429	425	333	29.0%	1,615
Tax expense	86	70I	64		288
Profit After Tax (as reported)	34.M._	355		27.4%	1,328
Amortization resulting from intangibles added on account purchase priceallocation for acquisitions and exceptional items	34	44	25		155
Adjusted Profit After Tax(3)	377	398		28.2%	1,482

0) Net loss (gain) on FX transactions and translation is excluded from EBITDA, amounting to 736m n, 745mn, 72-l imn and (728mn) for Q1 FY2022, Q4 FY2021, Q1 FY2021 and FY2021 respectively. •

•

(2) Stamp duty charges associated with earn-out payment related to 365squared acquisition (in FY2021) 22 (3) Adjusted profit calculated as profit after tax + exceptional items (excluding tax shield) + amortization resulting from intangibles added on account of acquisitions

Human Resource Capital routemobile

Location wise break-up(1) Function wise break-up(1)

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Thank You

Route Mobile Limited

An enhanced and personalized Email Automation platform - SendClean

www.sendclean.com

Safe Harbor Certain statements mentioned in this presentation concerning our future growth prospects are forward looking statements (the "Forward Statements") and are based on reasonable expectations of the management, which involves a number of risks, and uncertainties that could cause actual results to differ materially from those in such Forward Statements. The risks and uncertainties relating to these Forward Statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, fluctuations in foreign exchange rates, revenue and profits, our ability to generate and manage growth, competition in CPaaS globally, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price and fixed time frame contracts, industry segment concentration, our ability to manage our international operations, our revenues being highly dependent on clients in the United States of America, reduced demand for technology in our key focus areas, disruptions in telecommunication networks or system failures, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, withdrawal of fiscal governmental incentives, political instability, adverse impact of global pandemics (including COVID-19 impact), war, legal restrictions on raising capital or acquiring companies, unauthorized use of our intellectual property(ies) and general economic conditions affecting our businesses and industry. We may, from time to time, make additional written and oral Forward Statements . We do not undertake to update any Forward Statements that may be made from time to time by us or on our behalf, unless required under the law.

ESendClean I Oroutemobile

communication simplified

SendClean -

3 years Roadmap

A Self-serve Email Marketing platform

SendClean -

3 years Roadmap

Investments of over 12 MN USD planned in 3 years

Human Capital investments to ramp-up from 10 employees to 100+ employees in 1st year.

•

Infrastructure deployment to be ramped up at multiple locations.

■ ■ Intend to significantly ramp-up the team from 10 employees to Current Locations US, Germany, India New Servers: Middle East WIP

E SendClean I Oroutemobile

communication simplified

■ Indian Servers will be upgraded

SendClean Inc - for Global Enterprises & Developers

SendClean Pvt Ltd - for Indian Enterprises & Developers

Attractive Industry Dynamics - Expansion of TAM

CPaaS and Email Projected Market Size by 2025

ESendClean I Oroutemobile

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Source:

CPaaS:https://www.juniperresearch.com/press/press-releases/global-cpaas-market-value-to-reach-25-billion Email: Report Linker

TAM - Total Addressable Market

Email - Continues to be Mission Critical in Communication

Emails continues to be a preferred channel of communications for enterprises after SMS

Shift towards unified marketing strategy including other channels like SMS, Voice and Chat

Customer success, campaign optimization and execution support are top priorities.

Using AI and ML to optimize and segment campaigns and automation

Privacy and data security requirements.

Email marketing is a driver of digital commerce and a vital cross-channel connector.

Source: Gartner Market Guide for Email Marketing (2020)

Leading Drivers of Increased ROI

Survey: Which digital marketing channel generates the most ROI?

RML Strengthens Automated Email Marketing

A Leading Omni-channel Communications Experience Platform (CXPaaS)

A Leading AI - driven Smart Email Marketing Automation Platform (EMAP)

ESendClean I Oroutemobile

communication simplified

SendClean - Charting Success through Email Marketing

ESendClea n I Droutemobile

communication simplified

Route Mobile & SendClean to Deliver Superlative CX through Email Automation

Hyper personalization | Intelligent Targeting | Customer Engagement

What's in it for the Customers?

Powerful AI-driven automated email marketing platform enabling businesses to accelerate campaign outcomes with the help of -

Sendaean I communication simplified

Email Marketing Automation - A Typical Use-Case

E SendClean IOroutemobile communication simplified

• Robust APIs for trigger based emails at every step of your customer journey.
• Defining the right touchpoints to trigger emails and scenarios mapping effectively to the customer journey.
• Advanced analytics to analyse and redefine campaign strategies.
• Influencing decisions and driving purchase.

Thank You!