M&A Activity • Apr 7, 2011
M&A Activity
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Embargo 7 Apri 2011 - 5.40 pm
7 April 2011
Groupe Express-Roularta, the group of media brands that publishes, among others, L'Express and the cultural titles Studio-Cinélive, Lire, Classica, Pianiste and Keyboards Recordings (KR), announces that it has acquired Ulike.net, a cultural community internet site which was created in 2006.
With 850,000 unique visitors a month, Ulike.net will strengthen the Culture channel of LExpress.fr, with its 1 million unique visitors (Nielsen/Netratings, January 2011), which was launched in November 2009 in collaboration with Studio-Cinelive and Lire. This acquisition will boost the development and innovation momentum of this collaborative cultural forum, which is built around and with contributions from enthusiastic culture communities.
Ulike.net comprises a database of 500,000 data items on all aspects of culture, a community of 100,000 persons, and an opinion base with over 11 million contributions from culture fans.
Raphaël Labbé, Ulike.net's co-founder, is joining the Groupe Express-Roularta digital team as head of project innovation.
LExpress.fr reaches about 6 million unique visitors a month.
| Corinne Pitavy Director-General |
Rik De Nolf Chairman |
|
|---|---|---|
| Tel : | +33 1 17 555 1620 | +32 51 266 323 |
| e-mail : | [email protected] | [email protected] |
| URL : | www.lexpress.fr | www.roularta.be |
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