ROOLIFE GROUP LTD — Management Reports 2020

Mar 1, 2020

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2 March 2020

- RLG Australia & China Digital Marketing & e Commerce Update

e-Commerce and digital marketing company RooLIfe Group Ltd (ASX: RLG) (“ RooLIfe Group ” or the “ Company ”) provides the attached Australia and China Digital Marketing and e-Commerce update.

ENDS

Issued by : RooLife Group Ltd. Authorised by: The Board of RooLife Group Ltd

For further information, please visit the RooLife website at www.roolifegroup.com.au or contact:

Bryan Carr Peter Nesveda Managing Director Corporate Affairs & International Investor Relations Ph: +61 8 6444 1702 Ph: +61 3 9504 8420 or +61 412 357 375 Email: hello@roolifegroup.com.au Email: peter@intuitiveaustralia.com.au

About RooLife Group Ltd (ASX:RLG)

The RooLife Group of companies provides fully integrated digital marketing and customer acquisition services focusing on driving online sales of products and services for its clients. Powered by the Group’s hyper personalisation and profiling Artificial Intelligence System, RooLife provides personalised real-time, targeted marketing. With a key focus on driving sales in Australia and China the Company’s online e-Commerce marketplace assists businesses to sell directly to Chinese consumers and accept payment via the WeChat and Alipay mobile payments platforms. RooLife’s key positioning is about knowing and remaining connected with Chinese consumers, allowing brands to continually sell products to Chinese consumers based on their profiles and purchasing behaviours.

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ASX:RLG

2 March 2020 Australia and China Digital Marketing & e-Commerce Update

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RooLife Group (ASX:RLG) – Summary of Activities

• RooLife Group is a digital marketing company driving online sales for its customers • Focused on the Australian and Chinese markets , RooLife’s systems A C Q U I R E optimize online engagement, customer acquisition and drive direct sales for its customers U N D E R S T A N D • Growing International application & Interest in utilising the RooLife platform to sell goods and services direct to consumers T R A N S A C T • RooLife’s hyper-personalisation and profiling Artificial Intelligence (AI) engine, provides personalised, real-time, targeted marketing • The RooLife online e-Commerce marketplaces allow businesses to sell directly to Chinese consumers and accept payment via the WeChat and Alipay mobile payments platforms • Strongly growing customer and revenue base

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The Coronavirus & RooLife Group Revenue

• At this stage, RooLife expects revenue for the March Quarter to be broadly in line with its last reported Quarterly Revenue of ~ $1 million

• The company is experiencing high demand from brands & clients seeking to strengthen their

• A C Q U I R E Chinese market positioning • Online activity and searching of RooLife brands is seeing significant uplift in line with general

• U N D E R S T A N D online market activity associated with health products

• • Some RooLife managed e-commerce platforms are seeing a slight decline in product sales

• T R A N S A C T attributable to supply chain/logistics delays, while other sales platforms and products are seeing sales increases over the prior month

• • The company expects to recoup any delayed sales when logistics/supply chains return to normal operations

• RooLife is taking a thought leadership and authority role with our clients and prospective clients .

• and is providing weekly updates via its website- www.roolifegroup.com.au/insights

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The China e-Commerce Market & the Coronavirus Effect

Impact on the Chinese e-Commerce market • Prior to the outbreak of COVID19, e-Commerce accounted for an estimated 35.3% of total retail in China (eMarketer, 2019) A C Q U I R E • With a significant number of people quarantined at home (760 million in February (NY Times, 2020) - In 10 days from January 23[rd] China’s online U N D E R S T A N D activity has gone from 5 billion screen hours to 6.11 billion hours on February 3[rd] (QuestMobile, 2020). T R A N S A C T • e-Commerce is experiencing a boom of sorts, particularly in the case for social e-Commerce platforms (i.e. Xiaohongshu, Douyin etc.), as bored house-bound consumers continually seek entertainment and social engagement to enhance their shopping experience. • Supply chains are likely to be the challenge over the coming months – deliveries are getting through, but delays are being experienced.

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Weekly updates available from www.roolifegroup.com.au/insights

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The China e-Commerce Market Opportunity for RooLife

	The Coronavirus epidemic will pass and the companies preparing
	now will be best positioned to benefit the most.
	The opportunity for China Cross Border e-Commerce:
A C Q U I R E	• More people spending more time at home;
	• Shopping more online;
U N D E R S T A N D	• Seeking more products from outside China.
T R A N S A C T	Chinese Tourism will return to Australia
	Australian & International businesses are still seeking to sell into China
	RooLife Group is positioned to take strong advantage of:
	• China Cross Border e-Commerce
	• Chinese Tourism to Australia
	• Australian companies seeking to re-engage with Chinese buyers

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RooLife - Financial Snapshot

Q1 FY20 (JUL – OCT 2019) REVENUE $550k

Snapshot

A C Q U I R E RooLife Group Limited ASX: RLG U N D E R S T A N D T R A N S A C T Market Capitalisation: $7.5m 52-Week High: $0.047 52 Week Low: $0.021 Ordinary Full Paid Shares: 340m Options Exp 10/21 @ $0.05 89m Cash Holdings (31 Dec ‘19) $2.7m As at February 2020

Q2 FY20 (SEPT – DEC 2019) REVENUE $1m Market Capitalisation of less than 2 x Annualised Revenue Run Rate

RooLife Group Revenue Q2 FY19 - Q2 FY20 $1,200,000 $1,000,000

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$800,000
$600,000
$400,000
$200,000
$-
Q2 FY19 Q3 FY19 Q4 FY19 Q1 FY20 Q2 FY20
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RooLife Group Half Year Report – Year Ended 31 DEC 2019

A C Q U I R E U N D E R S T A N D T R A N S A C T	FINANCIAL PERIOD	CHINA	AUSTRALIA	TOTAL
	HY 2019	- $	20,710 $	20,710 $
	HY 2020	460,964 $	1,104,239 $	1,565,203 $
	Australia, $1,104,239 China, $460,964 DEC 2019 HALF YEAR REVENUE DISTRIBUTION

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A C Q U I R E

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U N D E R S T A N D

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T R A N S A C T

2019 Review - Clients & Deals delivering 2020 Revenue

Key Deals

ü Perth Airport for Duty Free Shopping in Australia and direct sales to China

ü Frasers Property – Digital Marketing & Online Customer Acquisition ü QBID (Quality Brands International Direct) Client Base added ü QBID Digital Marketing capability in China added

ü Strong portfolio of brands being sold into China ü WeChat and Alipay Payments Deal with WA tourist destination Lobster Shack

ü China Distributor appointed for RooLife’s Artificial Intelligence (AI) and Machine Learning technology for eCommerce recommendations

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RooLife Rapidly Building Multiple Revenue Streams & Verticals

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•
Digital Marketing & Services in Australia & Internationally
•
Digital Marketing & Services in China
•
Annuity Licencing & Retainer Fees
A C Q U I R E • Royalties/Commissions on product sales in China & Australia
•
Transactional Revenue through various payment Gateways
U N D E R S T A N D
Beauty &
Personal Care
T R A N S A C T
Food
Health &
Nutritional
Tourism
Corporate
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RooLife Digital Marketing & e-Commerce Systems Focus ü RooLife Pharmacy - Focused on Health, Cosmetics, Skincare ü RooLife Airports e-Commerce Platform ü RooLife Tourism A C Q U I R E ü RooLife AI e-Commerce Recommendation Engine U N D E R S T A N D T R A N S A C T

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RooLife Group (ASX:RLG) China e-Commerce Platforms

RooLife delivers wide and diverse reach online with multiple e-Commerce platforms and products

A C Q U I R E U N D E R S T A N D T R A N S A C T

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International Airports – Online Shopping Platform Ø Providing Duty Free Shopping A C Q U I R E to Chinese Travellers U N D E R S T A N D Ø Tourism/Tour Providers T R A N S A C T Ø Purchase at Airport Ø Purchase from China § Delivered to home SCAN & SHOP

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RooLife e-Commerce Recommendation Engine

• RooLife’s collaborative filtering-based Recommendation Engine with strong e-Commerce applications is designed to drive sales.

• • It works by suggesting to the user products and offers that others, similar to that user, have previously purchased or redeemed and

• A C Q U I R E therefore carries the highest propensity for the user to engage with.

• U N D E R S T A N D • As the user continues to use the service, the recommendations get more and more refined as they are associated with a tighter, defined

• T R A N S A C T user group.

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RooLife Group (ASX:RLG) – Investment Overview

	• A business with strong and diverse revenue streams - $1m+ in the most recent Quarter
	• Scalable business model – just over 12 months into the journey
A C Q U I R E	• Operating in strong growth sectors – digital marketing and e-Commerce
U N D E R S T A N D	• Growing database of customers
	• Good mix of stable recurring revenue streams and commission-based product sales
T R A N S A C T
	ASX:RLG

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ASX:RLG

A C Q U I R E RooLife U N D E R S T A N D Group ASX:RLG T R A N S A C T

www .roolifegroup.com.au China e-Commerce Updates www.roolifegroup.com.au/insights Investor Relations & Corporate Affairs Please contact: Please contact: Bryan Carr bryan.carr@roolifegroup.com.au Warren Barry Managing Director Peter Nesveda peter@intuitiveaustralia.com.au Investor Relations

Sales Enquiries

Please contact: Warren Barry warren.barry@roolifegroup.com.au Executive Sales Director

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