ROOLIFE GROUP LTD — Investor Presentation 2021

Feb 22, 2021

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ASX:RLG

Digital Marketing & e- Commerce for International Brands

Corporate Presentation 23 February 2021

Approved by: The Board of RooLife Group Ltd

ROOLIFE GROUP LIMITED [ASX:RLG]

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ROOLIFE GROUP (ASX:RLG) OVERVIEW

MARKETING GLOBAL PRODUCTS ONLINE AND DRIVING E-COMMERCE SALES

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RooLife Group Ltd
(ASX:RLG) matches
consumer demand
with brands. RLG
drives online sales
of International
brands in China
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Providing online marketing and sales for brands from Australia, NZ, UK, Europe, USA, South America

ROOLIFE GROUP LIMITED [ASX:RLG]

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ASX:RLG OVERVIEW

CHINA E-COMMERCE MARKET OVERVIEW

CHINA’s online shopping market is AUD$2.2 trillion 925 million online shoppers YoY Growth +12.8%

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CHINA’s economic growth in 2020 was 6.5%. International Health, Wellbeing & Food is in high demand from online shoppers.

Source: www.statista.com/outlook/243/117/ecommerce/china www1.hkexnews.hk/listedco/listconews/sehk/2020/0918/9445311/2020091800104_c.pdf

ROOLIFE GROUP LIMITED [ASX:RLG]

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ROOLIFE GROUP (ASX:RLG)

CORPORATE SUMMARY

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RooLife Group Limited $25,000,000 $22m []
Contract Value
Announced
ASX CODE: RLG
$20,000,000
Market Capitalisation $13m
Share Price (22-FEB-21) $0.023
$15,000,000
$13m
CASH 31-DEC-20 $5.1m Market Cap.
DEBT nil
$10,000,000 $4.8m
Revenue
$5.1m
Forecast to
Cash @ March 2021
FY2021 HY1 REVENUE & INCOME $2.3m Dec-20 (3/4 Year)
$5,000,000
FY2021 Q3 FORECAST REVENUE $2.5m
$-
Cash at Bank (Dec-20) HY21 + Q3 (FCST) Contract Value Market Cap
Value of Announced Brand Contracts $22m REVENUE (Announced)
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Subject to minimum annual sales targets being met[*]

ROOLIFE GROUP LIMITED [ASX:RLG] 4

DEAL FLOW DELIVERING STRONG REVENUE & INCOME GROWTH

DEAL FLOW CONVERTING TO REVENUE IN FY21 - FY23

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RLG Revenue & Income
FY19-FY21
RLG Revenue FY19 - FY21 PLUS
Q4
$6,000,000
Q1, Q2, Q3 FY19/FY20/FY21 FY2020
REVENUE & INCOME FY21
Forecast
$2,500,000 +80%
+
QoQ $5,000,000
$2,000,000
$4,000,000
FULL YEAR
+48% FY2020 Q3
QoQ FY2021
$1,500,000 FY21 $3,000,000 (Forecast)
+
FY20 COVID
$1,000,000 FY21 IMPACT
$2,000,000
Q3 FY20
FY20
FULL YEAR
FY20 FY2019 HALF
YEAR
$500,000 $1,000,000 FY2021
FY19
FY19 FY19
$- $-
Q1 Q2 Q3 FY19 FY20 HY21 + Q3 (FCST)
FY19 FY20 FY21
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ROOLIFE GROUP LIMITED [ASX:RLG] 5

RLG BRAND JOURNEY TO SALES REVENUE GROWTH

DEAL FLOW CONVERTING TO REVENUE

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Marketing to Drive Product Sales
New Brand Launch
Sales Growth
Optimisation
Launch &
Marketing
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
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* Subject to minimum annual sales targets being met

ROOLIFE GROUP LIMITED [ASX:RLG]

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ASX:RLG HALF YEAR SUMMARY

NEW ONLINE STORES SALES GROWING STRONGLY

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FY2021 HY1 FY20 HY1-FY21 HY1 FY2021 HY1 FY2021 HY1
REVENUE REVENUE GROWTH PRODUCT SALES PRODUCT SALES
GROWTH
$2.3m +44% $745k +300%
Half Year Revenue & Income
FY2019 - FY2021 RooLife Group Product Sales
$800,000
$2,500,000
+44% $700,000
$2,000,000 $600,000
+300%
$500,000
$1,500,000
$400,000
$1,000,000 $300,000
$200,000
$500,000
$100,000
$-
$-
HY19 HY20 HY21 HY19 HY20 HY21
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ROOLIFE GROUP LIMITED [ASX:RLG] 7

CLIENT MIX ACROSS DISTINCT VERTICALS

TRACK RECORD OF DELIVERING PROJECTS FOR ESTABLISHED & EMERGING BRANDS

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Long term potential to build the portfolio in these verticals with RooLife’s turnkey solution

Strong ongoing Beauty & ecommerce demand Personal Care Delivering Health & Annuity Fees Nutritional Royalties & Branding & Commissions Customer Acquisition

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ROOLIFE GROUP LIMITED [ASX:RLG] 8

HELPING GLOBAL BRANDS LAND IN CHINA

A PROVEN PLATFORM FOR INTERNATIONAL BRANDS

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Australian
Brand
UK Revenue
Product: COLAB
dry shampoo International Brand
Minimum sales: $2.5m Revenue
over 3 years []
NZ
Product: AFT “Kiwi Health”
pharmacy
Minimum sales: $2.2m
over 3 years []
US
Product: Nuria vegan
skincare products
Minimum sales:
$1.3m over 2 years []
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* Subject to minimum annual sales targets being met

ROOLIFE GROUP LIMITED [ASX:RLG]

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RLG - MEETING CONSUMERS WHERE THEY SHOP

CREATING BRAND LAUNCHPADS ON POWERHOUSE CHINA CBEC PLATFORMS

RooLife creates multiple touchpoints at the most popular platforms Cross Border E-commerce (CBEC) platforms dominate

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• 6 billion daily screen hours[1] from Chinese users

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• Integrated social, marketing, shopping and payments

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Western brands in demand to Chinese consumers

• Highly desirable

• Trusted products

• Prestige

• Quality assurance

• QuestMobile 2020

ROOLIFE GROUP LIMITED [ASX:RLG]

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MULTI-CHANNEL APPROACH

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SOCIAL E-COMMERCE AND B2B SOLUTIONS

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Ecommerce: Prominent ecommerce and cross border channels

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Social Commerce: Influencers livestreaming on Taobao Live with videos on TikTok, Youku & BiliBili

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B2B

Distributors: Network connecting with retailers across China

ROOLIFE GROUP LIMITED [ASX:RLG] 11

BRAND STORES LAUNCHED IN FY21

DEAL FLOW CONVERTING TO REVENUE

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LAUNCHED
Q1 FY2021
LAUNCHED
Q1 FY2021
LAUNCHED
LAUNCHED
Q2 FY2021
Q3 FY2021
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ROOLIFE GROUP LIMITED [ASX:RLG]

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RLG ALIPAY OFFICIAL PARTNERSHIP – MARKETING PARTNER

POSITIONED TO CAPITALISE ON THE E-COMMERCE BOOM IN THE WORLD’S BIGGEST E-COMMERCE MARKET

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RooLife positioned to create Alipay enabled online stores to drive sales to China’s Mobile Commerce users

Alipay has 1.2 Taobao, 415 million billion active Alibaba’s C2C 80% of Internet millennial users users globally marketplace shop consumers and 900 million has 666 million online target market in China monthly users

Sources: Alipay, Nielsen, PwC

ROOLIFE GROUP LIMITED [ASX:RLG]

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RLG & ALIBABA PARTNERING FOR BRAND SUCCESS

AS FEATURED IN FORBES FEBRUARY 2021

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U.S.A. Product: Small World Brand Nuria vegan skincare products

Small World Brands President, Josh Ghaim

“RooLife’s track record in China and the strong partnership they have already established with our US based team, makes RooLife an ideal partner.”

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ROOLIFE GROUP LIMITED [ASX:RLG]

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RLG LAUNCHES ALIPAY BNPL ON E-COMMERCE STORES

CUSTOMERS CAN MAKE PURCHASES AND PAY BACK THE PURCHASE IN INSTALMENTS

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RLG launches Alipay’s Huabei’s Buy-Now-Pay-Later (BNPL) payment method on its online stores with the first three stores:

• Colabs;

• Nuria; and

• KiwiHealth

• This means customers can make purchases and pay back the purchase in instalments

• Huabei allows purchases made via the Alipay wallet to be paid using credit facilities.

• Huabei has over 190 million users with 93% of them being less than 35 years old.

• BNPL is revolutionising the way consumers shop globally, including in China and RLG is pleased to be offering this facility to its customers.

• RLG to leverage Alipay’s Huabei BNPL which is designed to:

• Increase purchasing power by empowering customers with extra spending power;

• Increase store turnover by making purchasing decision easier;

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• Increase per order paid amount.

ROOLIFE GROUP LIMITED [ASX:RLG] 15

INFRASTRUCTURE IN PLACE FOR SCALE

KEY CAPABILITIES FOR SUCCESS

Experienced teams in Australia and China Local logistics, warehousing, regulation, brand and marketing development Product registration, inventory planning, design, translation and customer service Build flagship stores on ecommerce platforms TMall Global & JD Worldwide Marketing partnership with Alipay Payments with Alipay, WeChat and Novatti Social media and influencer marketing B2B distributor network to access significant retail chains

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RooLife provides a turnkey solution for global brands seeking successful China market entry

ROOLIFE GROUP LIMITED [ASX:RLG]

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COMPANY HIGHLIGHTS

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Compelling in-demand Optimises and manages market entry for western brands and services into China - branding, marketing and service: distribution. Diverse range of products from diverse global suppliers.

Proven platform ready Strong international brands from NZ, UK, Europe, USA, South America in addition to Australia being rolled for scale: out with significant growth capacity

Infrastructure investment Brands can leverage embedded China team, logistics, warehousing, translation, marketing, distribution and creates turnkey solution: e-commerce support for rapid market entry

Market tailwinds:

Ecommerce resilient during COVID-19 with strong demand for western brands among China consumers

Mix of stable recurring revenues and product sales commissions with forward anticipated revenue of $22m Considerable financial from new brand agreements[] potential:* $5.1m cash holding at December 2020 – Well capitalised for growth

* Subject to minimum annual sales targets being met

ROOLIFE GROUP LIMITED [ASX:RLG] 17

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ASX:RLG

Bryan Carr, Managing Director bryan.carr@roolifegroup.com.au Peter Nesveda, Investor Relations peter@intuitiveaustralia.com.au www.roolifegroup.com.au www.roolifegroup.com.au/insights

ROOLIFE GROUP LIMITED [ASX:RLG]

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