ROOLIFE GROUP LTD — Capital/Financing Update 2017

Feb 8, 2017

Registered Office: Suite 8, 7 The Esplanade Mt Pleasant, WA 6153, Australia

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9 February 2017

OPENDNA LAUNCHES IOS AND ANDROID APPS FOR SPORTSBLOG

Major operational milestone with apps including personalized advertising capability

Highlights

• SportsBlog is a US based sports content website with millions of unique users and features blogs from sports fans as well as current and former professional athletes

• Successful launch of OpenDNA-powered app for SportsBlog - now available through iOS and Google Play respectively

• OpenDNA-powered apps enable the real-time tracking of individual end-users to gauge their interests, opinions and propensity to engage

• Integration of personalised advertising framework across all OpenDNA powered platforms to drive near-term revenue growth

• OpenDNA allows companies, brands and promotional campaigns to understand, target and interact in a more personalised level with their end-users

OpenDNA Limited (ASX: OPN) (“OpenDNA” or the “Company”) is pleased to advise that it has launched the highly-personalized app for foundation customer SportsBlog LLC (“SportsBlog”).

The SportsBlog app has been developed and launched for both iOS and Android platforms and is now available for public download at the iTunes and Google Play stores.

Importantly, a key component of OpenDNA’s near-term monetisation strategy is the integration of personalized advertising networks across all OpenDNA-powered client websites and apps.

Personalized advertising content for the SportsBlog app will be delivered through OpenDNA’s strategic partnership with US-based advertising technology company MediaFuse (announced 23 December 2016).

SportsBlog will pay the Company a monthly license fee, which is based on the number of users of the OpenDNA powered SportsBlog app. In addition, they will pay a variable fee on a monthly basis, which is based on an agreed percentage share of the ad revenue generated by the app during the month.

www.opendna.ai Registered as: OpenDNA Limited ACN: 613 410 398

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Registered Office: Suite 8, 7 The Esplanade Mt Pleasant, WA 6153, Australia

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SportsBlog’s Chief Executive Officer, Roy Dano, commented:

“After running a successful program with OpenDNA on the SportsBlog app in September 2016, we have seen a positive impact on the level of user interaction. We are thus very happy to update both the iPhone and Android app, and to integrate the next-generation personalization system together with an ad network that OpenDNA has partnered with.

We have also committed to integrating OpenDNA into the new web platform being launched within the next couple of months so millions of our other website users can also benefit from the power of personalized content.”

OpenDNA’s Chief Executive Officer, Jay Shah, commented:

“We are very pleased with the successful launch of the iOS and Android app for SportsBlog, as it represents a major technical achievement and critical step towards the integration of personalized ad networks across all OpenDNA-powered platforms.

Significantly, the capacity for OpenDNA to integrate personalized ad networks for its customers has the potential to unlock multiple revenue streams in the near-term. Furthermore, the successful launch of the Open DNA powered apps provides a major impetus for the Company to continue to develop its current pipeline of opportunities in Australia, Asia, US and UK.

OpenDNA remains focused on continuing to scale up our customer base on a global level, allowing the business to penetrate a number of key market segments and further diversify the revenue base. We look forward to providing our shareholders with further operational developments shortly.”

-ENDS-

For further information, please visit the OpenDNA website at www.opendna.ai or contact:

Jay Shah Chief Executive Officer Ph: +61 8 6444 1702 Email: hello@opendna.ai

Richard Jarvis Chief Financial Officer +61 8 6444 1702 Email: hello@opendna.ai

Released through Sam Burns, Six Degrees Investor Relations on +61 400 164 067

www.opendna.ai Registered as: OpenDNA Limited ACN: 613 410 398

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Registered Office: Suite 8, 7 The Esplanade Mt Pleasant, WA 6153, Australia

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About OpenDNA Limited

People are not categories. People are individuals .

OpenDNA enables organizations to move from baseline personalization, to a next-generation personalization, driving even stronger business results. OpenDNA’s patented artificial intelligence and machine-learning platform enables understanding of an end-user down to an individual level. This psychographic profile of an individual drives much deeper, informed relationships, delivering in turn better business outcomes by reducing churn, increasing page views and session time while delivering detailed customer segmentation.

About SportsBlog LLC

SportsBlog is a user-generated sports content website. Founded in 2011, it powers blogs written by fans, journalists as well as current and former professional athletes. It hosts thousands of different blogs and benefits from a built-in audience of millions of unique visitors per month.

www.opendna.ai Registered as: OpenDNA Limited ACN: 613 410 398

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