ROOLIFE GROUP LTD — AGM Information 2024

Nov 28, 2024

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ASX:RLG ANNUAL GENERAL MEETING

SHAREHOLDER UPDATE

29 NOVEMBER 2024

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ASX:RLG E-COMMERCE BUSINESS FOCUS

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RLG’s e-commerce stores operate in Australia, China, Hong Kong and India .

The RLG Marketplace platform markets and sells food , beverage and health and wellness products, including RLG’s own health and food brand – VORA – in key growth markets.

• RLG’s expansion strategy is focused on selling highdemand products into rapidly developing markets – those with strong forecast growth over the next 5 years – and through Company-owned stores.

• The key markets of India and China , in which RLG operates, are forecast to be the two largest consumer markets in the world by 2030[*] .

• Through the last year, RLG has delivered higher margin transactions from new sales channels and new online stores.

• Company-owned VORA Brand delivering RLG higher margins.

• The company has successfully delivered cost minimisation across the business to contribute to the overall profitability of the Company.

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50% of the
world’s
population
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• Source: www.visualcapitalist.com/the-worlds-largest-consumer-markets-in-2030

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RLG Marketplace Global Shopping Platform MULTI-CHANNEL REVENUE MODEL

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RLG sells its product range across multiple markets, including Australia, with a focus in the two largest consumer markets in the world – China & India .

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AUSTRALIA CHINA SE ASIA INDIA
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RLG MARKETPLACE IN AUSTRALIA

• Food, health & wellness focus

• Dedicated Customer Database of 27,000 established shoppers

• 20 million impressions and over 200,000 unique visitors across key platforms and online stores in last month

• Strong Month-on-Month sales growth on company’s online store

• Delivering high gross margins up to 70% on company’s online store

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RLG MARKETPLACE IN CHINA

• Food, health & wellness focus

• Multi-platforms

• Social e-Commerce

• Influencer-driven campaigns using both Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs)

• RLG provides product, marketing, and sales support

• Connecting with the direct-sales departments of major e-Commerce platforms

• Seamless integration for both online and offline distribution

• Proven and successful sales outcomes

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RLG MARKETPLACE IN INDIA

• Food, health & wellness focus

• RLG’s Australian Pavilion launched with India’s Number 1 retailer Reliance Retail’s, JioMart

• JioMart & RLG to work together to introduce Australian food, health, and wellness products to the Indian market, leveraging its customer base and distribution footprint

• Leverages the opportunity under the Australia India Trade Agreement, with more than 85% of Australian goods set to become duty-free in India

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RLG DELIVERS RAPID ACCESS TO THE INDIAN ECOMMERCE MARKET

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As Indian consumers increasingly turn to online shopping and demand for international goods rises, now is the perfect time to enter the booming economy of India – with online shopping set to boom.

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RLG’s strategic partnership with JioMart and Reliance Retail (India’s largest retailer valued at $100B), provides instant access to millions of consumers and unmatched credibility in one of the world’s fastestgrowing markets.

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RLG LAUNCHING AUSTRALIAN SKINCARE PRODUCTS IN INDIA

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RLG’s launch into India focuses on two channels – food & beverage – and health, wellness and skincare products with product selection driven by identified demand and partner platform data.

RLG is representing Australian skincare products to be launched into India in December 2024.

• Australia and its products are held in high regard

• High awareness based on common interests – cricket

• Education and tourism drive awareness and profile of Australia

• Trade Agreement to deliver tax-free pricing for Australian products

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RLG OWN BRAND VORA – EXPANSION OF PRODUCTS TO BE SOLD

ACROSS MULTIPLE CHANNELS

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RLG is working with its distribution partners to select and prioritise products to be sold under its own Brand & label, VORA , including:

• Health product range expansion with product range to be sold across multiple markets

• Data mining and in-market platform analysis being applied to determine product range and key ingredients

• Expansion of sales channels in Australia, China, India and more broadly across South East Asia

• Focus on expansion of gross margins through the sale of RLG-owned products ( VORA ) on company-owned stores and to sales channel partners

• Expanding product range being developed to service specific identified demand

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RLG KANGAROO BEER PRODUCED & SOLD IN CHINA FROM AUSTRALIAN INGREDIENTS

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• RLG is selling its Australian branded beer produced from Australian ingredients to service RLG’s distribution network with a range of beers marketed and sold under the RLG Kangaroo Beer label.

• The RLG Kangaroo Beer is produced from Australian ingredients and manufactured and sold in China.

• Provides RLG exposure and access to the largest and fastest growing beer market in the world, with forecast sales of $180 billion in 2024* and leverages the high regard for quality Australian ingredients, combined with RLG’s growing network of distributors in China.

• Delivers on core objective to drive increased margins to RLG, leveraging established sales and distribution networks.

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*Source: https://www.statista.com/topics/7216/beer-industry-in-china/#topicOverview, https://www.visualcapitalist.com/which-countries-drink-the-most-beer-3/

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KEY FINANCIAL OUTCOMES

• The Company is focussed on driving higher profit margin driven by sales of company-owned products and sale of its product portfolio on company-owned stores.

• Combined with the cost savings implemented, the Net Cash Used in Operating Activities over the last 2 Quarters (April – September 2024) has reduced to ($66k) in total for the 6-month period.

• Gross profit margin on sales has increased each Quarter as the Company focusses on driving higher-margin sales and improved profitability.

• The Company continues to tightly manage key expenses of operation including staff costs, advertising and marketing, administration, corporate, investor relations and advisory costs.

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RLG – DELIVERING ON THE BUSINESS STRATEGY

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• RLG is exceptionally well placed to deliver high-margin sales in FY2025 as it builds out its companyowned and partner sales channels in two of the world’s largest consumer markets – China and India.

• Objective of company–owned stores is delivering the planned margin growth.

• RLG is working with its distribution partners to select and prioritise products to be sold under its own Brand & Label, with the VORA Health product range expansion underway.

• Investment in product range is driven by identified sales demand and partner platform data.

• Expansion of sales channels is happening with new stores opening in new markets.

• Focus on expansion of gross margins through the sale of RLG-owned products, such as VORA . to sales channel partners.

• The focus on selling food, health and personal wellbeing products is delivering the planned outcomes.

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RLG Marketplace Multi-Channel Revenue Model

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$36m in
Sales
AUSTRALIA CHINA INDIA SE ASIA
Little Red Book
Our comprehensive end-to-end digital marketing and e-commerce
capabilities drive product sales and market growth in the Asia-Pacific Region
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RLG BUSINESS SUMMARY

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Compelling indemand service:

E-commerce & sales platforms selling food, beverages, health and wellbeing products in high growth markets.

Proven platform ready for scale:

Strong international product range sold across multiple markets with $36m in sales..

Infrastructure Expert team providing logistics, warehousing, translation, marketing, distribution and e- investment creates commerce support for rapid market entry and global growth. turnke solution: y

Company Owned VORA – “Good for you” health food range, selling into high demand, high growth Health Brand: markets, delivering margin benefits & ability to rapidly respond to demand.

Growing Margins & Mix of recurring revenues and product sales with growing range of own-brand products Declining Resource and sales channels. Increasing margins , declining service cost base . Costs Base::

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Twitter $RLG_Investors LinkedIn RooLife Group Website www.roolifegroup.com.au Issued by: RooLife Group Ltd Authorised by: The Board of RooLife Group Ltd

www.roolifegroup.com.au

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