ROKU, INC — Director's Dealing 2025

Sep 4, 2025

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ROKU, INC (ROKU)
CIK: 0001428439
Period of Report: 2025-09-02

Reporting Person: Collier Charles (President, Roku Media)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2025-09-02	Class A Common Stock	M	29340	—	Acquired	29540	Direct
2025-09-02	Class A Common Stock	F	14979	$95.86	Disposed	14561	Direct
2025-09-03	Class A Common Stock	S	7512	$96.65	Disposed	7049	Direct
2025-09-03	Class A Common Stock	S	6849	$97.52	Disposed	200	Direct
2025-09-04	Class A Common Stock	M	10269	$49.59	Acquired	10469	Direct
2025-09-04	Class A Common Stock	S	8721	$99.04	Disposed	1748	Direct
2025-09-04	Class A Common Stock	S	1548	$99.73	Disposed	200	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2025-09-02	Restricted Stock Unit	$	M	29340	Disposed		Class A Common Stock (29340)	Direct
2025-09-04	Employee Stock Option (right to buy)	$49.59	M	10269	Disposed	2032-11-03	Class A Common Stock (10269)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	600	Indirect

Footnotes

F1: Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on September 2, 2025.

F2: Shares sold pursuant to Mr. Collier's 10b5-1 plan.

F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.12 to $97.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.14 to $97.80 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F5: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.63 to $99.48 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F6: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.65 to $99.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F7: Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.

F8: This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on March 1, 2023.

F9: This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.