ROKU, INC — Director's Dealing 2025

Oct 7, 2025

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ROKU, INC (ROKU)
CIK: 0001428439
Period of Report: 2025-10-06

Reporting Person: Collier Charles (President, Roku Media)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2025-10-06	Class A Common Stock	M	15404	$49.59	Acquired	15604	Direct
2025-10-06	Class A Common Stock	S	4947	$101.49	Disposed	10657	Direct
2025-10-06	Class A Common Stock	S	2322	$102.39	Disposed	8335	Direct
2025-10-06	Class A Common Stock	S	850	$103.23	Disposed	7485	Direct
2025-10-06	Class A Common Stock	S	2150	$104.52	Disposed	5335	Direct
2025-10-06	Class A Common Stock	S	5135	$105.00	Disposed	200	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2025-10-06	Employee Stock Option (right to buy)	$49.59	M	15404	Disposed	2032-11-03	Class A Common Stock (15404)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class A Common Stock	600	Indirect

Footnotes

F1: Shares sold pursuant to Mr. Collier's 10b5-1 plan.

F2: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.91 to $101.89 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.90 to $102.79 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.97 to $103.67 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F5: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.06 to $104.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F6: This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.