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ROKU, INC Director's Dealing 2021

Feb 24, 2021

30414_dirs_2021-02-24_45913970-2580-4ed6-8b98-462dcaef9b2d.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ROKU, INC (ROKU)
CIK: 0001428439
Period of Report: 2021-02-22

Reporting Person: Louden Steve (CFO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2021-02-22 Class A Common Stock C 50000 $6.12 Acquired 50000 Direct
2021-02-22 Class A Common Stock S 2258 $458.2078 Disposed 47742 Direct
2021-02-22 Class A Common Stock S 650 $459.94 Disposed 47092 Direct
2021-02-22 Class A Common Stock S 1001 $462.4364 Disposed 46091 Direct
2021-02-22 Class A Common Stock S 3150 $463.7414 Disposed 42941 Direct
2021-02-22 Class A Common Stock S 1600 $464.8859 Disposed 41341 Direct
2021-02-22 Class A Common Stock S 2102 $465.9619 Disposed 39239 Direct
2021-02-22 Class A Common Stock S 748 $467.6105 Disposed 38491 Direct
2021-02-22 Class A Common Stock S 700 $468.485 Disposed 37791 Direct
2021-02-22 Class A Common Stock S 900 $469.33 Disposed 36891 Direct
2021-02-22 Class A Common Stock S 1102 $471.1138 Disposed 35789 Direct
2021-02-22 Class A Common Stock S 1475 $472.2845 Disposed 34314 Direct
2021-02-22 Class A Common Stock S 1051 $473.0857 Disposed 33263 Direct
2021-02-22 Class A Common Stock S 2818 $474.6572 Disposed 30445 Direct
2021-02-22 Class A Common Stock S 3845 $475.6782 Disposed 26600 Direct
2021-02-22 Class A Common Stock S 12156 $476.9606 Disposed 14444 Direct
2021-02-22 Class A Common Stock S 12375 $477.8476 Disposed 2069 Direct
2021-02-22 Class A Common Stock S 2069 $478.3677 Disposed 0 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2021-02-22 Employee Stock Option (Right to Buy) $6.12 M 50000 Disposed 2027-05-15 Class B Common Stock (50000) Direct
2021-02-22 Class B Common Stock $6.12 M 50000 Acquired 2027-05-15 Class A Common Stock (50000) Direct
2021-02-22 Class B Common Stock $6.12 C 50000 Disposed 2027-05-15 Class A Common Stock (50000) Direct

Footnotes

F1: Shares sold pursuant to Mr. Louden's 10b5-1 plan.

F2: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $458.16 to $458.28 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $462.11 to $463.11 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $463.32 to $463.98 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F5: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $464.83 to $465.40 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F6: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $465.85 to $466.49 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F7: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $466.98 to $467.71 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F8: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $468.00 to $468.97 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F9: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $470.91 to $471.32 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F10: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $472.00 to $473.00 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F11: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $473.01 to $473.62 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F12: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $474.06 to $475.05 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F13: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $475.09 to $475.99 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F14: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $476.22 to $477.22 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F15: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $477.23 to $478.23 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F16: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $478.24 to $478.57 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

F17: This stock option is fully vested.

F18: Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.