RENT.COM.AU LIMITED — AGM Information 2018

Oct 30, 2018

2018 AGM – CEO Presentation

Summary

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RNT has put in place key stepping stones to deliver shareholder value

The market leading site focused on renters, delivering the best experience, features and information available (organic traffic to site now well above 50%)

iOS and Android apps launched, performing well and opening up greater engaged audience (significantly outperforms web in Renter Resume creation)

Acquisition of RentPay extends influence and relevance into the tenancy period and is the platform for further product development (e.g. property manager software) Scalable enables extension of business model across technology platform adjacent sectors

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Our Market

“More than 30% of our community rent, we need to lose the stigma and realise that for many – renting is a logical and practical choice.”

Renters are a significant and growing market force

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Quick Stats
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Growing % of Renters in Australia[£]

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$60bn annual rent paid[‡] 85,000 homes rented monthly +30%* of Australians rent their home[£]

2 million investment property owners†

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32%
28%
24%
2001 2006 2011 2016 2021(F)
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‡ RNT estimate based on ABS and RNT data;

• £ ABS Statistics and RNT estimate (2021);

• RNT estimate based on number of bonds lodged in QLD, VIC, NSW and SA † ATO Data

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and it’s a subject that is topical

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Our voice is being heard and recognised

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Rent Blog - Page Views (QTR)

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Working with Government and Industry groups

Our Blog and Newsletters are an integral part of our Brand/PR strategy. Record page views last month accounting for nearly 10% of overall site traffic.

Lease Length (months)	Application (what I wanted)	Lease Term (what I got)
<12	13%	9%
12	68%	86%
12+	19%	5%

Commentary on the industry is crowded/noisy, our voice needs to stand out

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Our Business

“We’re working with our customers to increase the recognition of renters and to make the entire renting process better.”

We’re focused on the renter

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Australia's #1 website dedicated to rental property.

Our rental only positioning allows rent.com.au to legitimately advocate for renting and - renters making the process of renting easier, more rewarding and more enjoyable for millions of renters.

Our Philosophy

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Renters in Suits

Properties on Pedestals

Flick the Forms

Home for Renters

Our renters will always be presented to agents and landlords in a way that maximises their chances of getting the home they want

We present our properties with additional, relevant information that makes the process easier for renters

Let’s automate where we can. We are removing the need for most of the paperwork to help save our renters time and effort

We are fast becoming the default destination for renters, by adding value and not expecting reward for no effort

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We’re delivering on our promise

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Research Application Moving in Tenancy Moving out Ownership
✓ 90%+ Listings ✓ Renter Resumes ✓ RentBond ✓ Contents Insurance  Priority Properties  Fractional
✓ Suburb Reviews ✓ Pet Resumes ✓ RentConnect  Property Mgr Portal  Bond Transition  LVR Renting Credit
✓ RentReports data ✓ Online Application  Renter Concierge  Income Protection  Bond Guarantee  Discounts
✓ Walk Score ✓ RentCheck  Transit Insurance ✓ Payments (RentPay)  Rental Discounts  Mortgages
✓ Commute Calculator ✓ Mobile App  Finance Products  Cleaning  Hybrid models
✓ NBN Status  Endorsements  Utility Management  Removals
✓ Lifestyle Search  More Automation  Telco
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Recent Releases

In Development

A deliberate strategy to maintain relevance into the tenancy period

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Very positive early signs for our new App

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Daily Users (by source)
40,000 10%
8%
30,000
6%
2 1
20,000
4%
10,000 6 2
2%
- 0%
23 4
Jul Aug Sep Oct
App Users Web Users % App Users
101 11
Renter Resumes per day (by source)
108 15
1,000 60%
50%
800
126 n/a
40%
600
30%
129 n/a
400
20%
200 10% 29 [th] Oct 2018 (Apple/AU/Lifestyle) 30 [th] Oct 2018 (Google/AU/House & Home)
0 0%
Jul Aug Sep Oct
RR Web RR App App % of RR
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App accounts for less than 10% of users but 45% of Renter Resumes = great opportunity

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and our Website continues to improve

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Av. Visitor Pages per Bounce
Company
Duration Visit Rate
7:36 7.85 37.3%
5:40 6.39 43%
4:46 5.01 52.6%
4:04 5.07 50.5%
2:46 2.9 37.26
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Organic Traffic Growth
60% 180%
40% 120%
20% 60%
0% SEO improvements have driven a two thirds (68%) 0%
H1 FY17 H2 FY17 reduction in marketing costs over this period H1 FY18 H2 FY18 Q1 FY19
% Organic Traffic Marketing Cost (% of Revenue)
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Our site metrics show that we perform well against our peers.

We are our focus on maintaining generating traffic from non paid sources, last month was a new record for the business with 57% organic traffic

We are a significant portal in the market, growing in influence

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*SimilarWeb Website Analytics, Oct 2018)

Suburb Review Database – extending functionality

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Already one of Australia’s most comprehensive databases of “real time” user generated lifestyle ratings for our suburbs, continues to grow and now powers our lifestyle search

Suburb Reviews

Now a year old:

6,900 Suburbs

reviewed by

120,000 Renters

across

586,000 Categories

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October 2018 Property
Searches in the App
76.3%
23.7%
Suburb Lifestyle
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RentPay Acquisition

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Date	Task	Done?
Q4 FY18	Customer support brought in-house	✓
Q1 FY19	Website rebranded	✓
Q1 FY19	Technical support brought in-house	✓
Q2 FY19	Commence marketing to agents
Q3 FY19	Integrated into the Rent App
Q3 FY19	Integrated in Property Manager Portal
Future	Enhancements e.g. bundling / finance

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RentPay is a foundation asset, future integration into App and Property Manager Portal

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Renter’s Contents Insurance

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Simplifies contents insurance for renters with a truly market-leading price point.

• A slow/steady start in terms of sales – our first entry into a “tenancy” product, much to learn but considered a necessary step.

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• 64%[†] of renters choose to upgrade to include optional out of home cover

• Average premium per user of $16.64[†] per month

Out of Home Cover Option

Level of Cover Chosen

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Yes No Plan A ($10k) Plan B ($25k) Plan C ($50k)
17%
39%
50%
61%
33%
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† Based on August-October 2018 sales data

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Our Results

“We continue to improve, delivering strong revenue growth and further cost improvements throughout the year.“

FY18 Financial Results

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FY18 FY17 $’000 $’000 Growth Revenue 2,325 1,654 +41% Gross Margin 767 (873) +100% Operating Costs (3,090) (4,949) +38% EBITDA (2,323) (5,822) +60%

• Strong revenue growth, and

• Disciplined cost management

• Drive significant EBITDA improvement

Revenue

EBITDA

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$2,325
($2,323)
$1,654
$748
($5,822)
($7,218)
FY16 FY17 FY18 FY16 FY17 FY18
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($2,323)
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First ever positive annual Gross Margin

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FY18 Financial Results

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Renter Products Revenue Advertising Revenue Non-Listings Revenue
($'000) ($'000) (% of Total)
655
92%
504 88%
457
82%
461
391
332
352
68%
172
H1 FY17 H2 FY17 H1 FY18 H2 FY18 H1 FY17 H2 FY17 H1 FY18 H2 FY18 H1 FY17 H2 FY17 H1 FY18 H2 FY18
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• Overall revenue growth driven by growth in Renter Products revenue

• Advertising sales (non-core) a significant contributor to revenue growth

• Reliance on listing revenues further reduced – facilitates greater agent co-operation

“In-tenancy” annuity products to deliver next wave of growth

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What’s Next?

“Whilst we must remain focused on providing customers with the best possible search and find experience, our future lies in extending our service beyond the moving stage.”

We must move beyond Search/Find

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Our position remains unchanged;

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•
Retain focus on core
•
Extend into the tenancy period
Horizon 3 Beyond Adjacent
• Leverage our technology platform Domination Renting Models
Horizon 2 Optimise
Finance Telecoms
In planning Core
Horizon 1 Optimise Property
In progress Core Insurance RentPay Manager
Portal
Core Customer Cost New Renter Site
Continuous Focus Control Products Resume Features
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Growth

Maintaining growth/focus on the core business whilst developing new segments

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Further growth to come from optimising the core

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Product per Renter Resume

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$
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While product uptake per user is consistent across Web and App, there’s an opportunity to leverage App users’ greater adoption of Renter Resume to drive revenue

Advertising Sales

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$
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Web App
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Shortfall

Despite the recent dip in ad sales, benchmarking with Q1 comparable sites indicates that we have the potential for significantly greater ad sales revenue

Core is crucial, it will fund us through BE, allows investment into growth areas

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2019 is about assembling the pieces

The Tenancy period is a great opportunity for us to continue adding value for all our customers

Whilst we have many of the components in place, they need to be integrated into the lifecycle of renting

Renters

• App – Payments, Ledger, Alerts, Comms

• Finance – Smoothing, Loans, Balance

• Insurances – Contents, Rental Payments

Landlords/Agents

• Property management tools

• New revenue opportunities for Agents (PMaaS)

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Products
Finance
Insurance
Payments
Customers A Customers B
Renters Property Landlords
Traffic Manager Agents
Web/App Portal
Opportunities
Additional
revenues for
Agents
Flexible PM
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• Low Cost, Efficient

A different way of working with agents, “selectable” property manager services

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Leveraging our position and our platforms

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We have a world class technology platform, unique data sets and are increasing our influence in the industry

• Opportunities to expand into adjacent segments, low cost of entry for us

• Partnership models to increase the take-up of our datasets, increase organic traffic and/or additional revenues (Renter Resume, Lifestyle Database)

• 2019 is likely to see some industry consolidation, remain open to opportunistic acquisitions (RentPay) to accelerate our growth/capabilities

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Beta version, this is a new site (no traffic, no listings), Site is now public allowing us to;

• Commence discussions with agents to display listings

• Optimise SEO/Advertising performance

Lease.com.au will follow Rents “freemium” model and utilises the same technology platforms.

Next 2 years will see change in the Industry, we will be part of that

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Delivering an influential, scalable business

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Growth Potential*

What is truly exciting is that we know there are many more opportunities available, to capitalise on these we must;

• Maintain our focus on the customer

• Increase our core capabilities

Adjacencies

Tenancy period Optimise the core

Current performance

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• Remain agile

H1 FY16 H2 FY16 H1 FY17 H2 FY17 H1 FY18 H2 FY18

Future Periods*

These additional opportunities compound the growth available to RNT

*Future periods included for illustrative purposes only – not a forecast of RNT’s future revenues

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Appendices

Corporate Information

Financial information

Financial information
Share price (26-Oct-18 close)	$0.061
Shares on issue	236.3m
Market capitalisation	$14.4m
Cash (30-Sep-18)	$2.0m
Debt (30-Sep-18)	$Nil
Enterprise value	$12.4m

Shareholdings at Oct-18	Shares % Change*
Board & Management	31,698,297 13.4% 0.1
Other Top 30 Shareholders (non-Board & Management)	115,357,085 48.8% 3.1
Other Shareholders	89,283,927 37.8% (3.2)
	236,339,309 100.0%

Greg Bader

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Garry Garside

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Sam McDonagh

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Phil Warren

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John Wood

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Chief Executive Officer

• 20+ years experience as a senior executive with proven success in rapidly growing technology businesses

• Former senior executive at iiNet, where he grew business services revenue to over $200m during his tenure

Non-Executive Chairman

• Experienced property developer and investor

• Founded Prime Health Group before merging it with Westpoint Healthcare to form Endeavour Healthcare

Non-Executive Director

• 20+ years experience in senior management roles

• Country Manager of Airbnb Australia/NZ, former GM South East Asia for eBay and Chief Sales & Marketing Officer for iiNet

Non-Executive Director

• 20+ years in corporate/advisory roles with ASX listed companies

• Executive Director of corporate advisory firm Grange Consulting Non-Executive Director of Family Zone Cyber Safety Ltd (ASX: FZO)

Non-Executive Director

• Extensive experience in retail, property, sales and marketing, business management and tourism

• Founder and General Manager (Sales) of National Lifestyle Villages

* Percentage points increase / (decrease) since June 2018

Experienced Board with significant investment in the success of Rent.com.au

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Sept 2018 (Quarter Snapshot)

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1.6 million
Unique Visitors browsing
19.3 million pageviews
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72,000

Average rental listings active ~90% of national rental ads

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6,500 Products purchased by Renters to simplify moving

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52,646

Renter Resumes created (more than 570 per day)

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192,324 Applications and Enquiries on rental properties

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$2.7m

Worth of rental bonds financed through RentBond

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Contact Us: investors@rent.com.au www.investors.rent.com.au