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RENT.COM.AU LIMITED — AGM Information 2017
Nov 23, 2017
65722_rns_2017-11-23_80266a4d-6c75-44aa-ab33-fca1dac7a1e7.pdf
AGM Information
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CEO – AGM Presentation
About rent.com.au
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Australia's #1 website dedicated to rental property.
- Our rental only positioning allows RNT to legitimately advocate for renting and renters making the process of renting easier, more rewarding and more enjoyable for millions of renters.
Our Philosophy
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Renters in Suits
Properties on Pedestals
Flick the Forms
Home for Renters
Our renters will always be presented to agents and landlords in a way that maximises their chances of getting the home they want
We present our properties with additional, relevant information that makes the process easier for renters
Let’s automate where we can. We are removing the need for most of the paperwork to help save our renters time and effort
We are fast becoming the default destination for renters, by adding value and not expecting reward for no effort
Renting is a very large and growing market
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Quick Stats 34% Growing % of
Renters in Australia [£]
$60bn
annual rent paid [‡]
31%
85,000
homes rented monthly
28%
+32%
of Australians rent their home [£]
2 million
investment property owners†
25%
2004 2006 2008 2012 2014 2016
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‡ RNT estimate based on ABS data; £ ABS Statistics;
- RNT estimate based on number of bonds lodged in QLD, VIC, NSW and SA † ATO Data
We’re clearly winning renters over
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365,000
+190%
Growth in renter database FY17
126,000
105,000
65,000
FY14 FY15 FY16 FY17
250,000 Renter Resumes
Average Time on Site (Mins) [‡]
Millions Website Page Views [‡]
200,000 120
5:00
100
150,000
80
100,000
60 115 4:00 5:02
4:23
50,000 40
73
20
0
Q1 FY17 Q2 FY17 Q3 FY17 Q4 FY17 Q1 FY18 Q2 FY18F 0 3:00
FY16 FY17 FY16 FY17
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SimilarWeb Website Ranking (AU RE Industry, Nov 2017) † Nielsen Market Intelligence Duplication Report October 2017 ‡ Google Analytics
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by providing unique features and content
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Relevant and unique information on properties, along with useful services creates greater engagement, repeat visits and time on site;
Renter Resume Suburb Reviews NBN Status Walk Score
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So why focus on renters?
Because it is where we can make a difference!
Growing, underserved segment, 30% of population who want:
A simpler and more consistent experience
To be treated equitably
To be recognised
The suburb reviews are handy because they are comments by real people - Sue
I used the NBN status to find my property, it was my #1 need, roof was #2 – John
RentBond saved the day for me, thank you Rent - Claire
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The makeup of renters in Australia is changing, the fastest growing segment are what we call our “logical renters” and is typically a younger professional person. They are renting because it makes sense for them, maybe they have taken that great job opportunity in Sydney or moved – temporally to Melbourne for study they are smart, practical and expect a level of service that the industry has struggled to deliver.
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Improved Engagement = Improved Revenue
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Our focus on improving the customer experience allows us to position relevant products to our customers (through either site visits or the Renter Resume process)
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Qtrly Product Rev / Qtrly RR
$7.00
$6.00
$5.00
$4.00
$3.00
$2.00
$1.00
$0.00
Q2 FY17 Q3 FY17 Q4 FY17 Q1 FY18 Q2 FY18F
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Diversifying Revenue Streams
-
REA and Domain are well established, successful, with a co-dependent relationship with Agents.
-
No real incentive to change
-
Industry disruption from new/existing entrants expected to accelerate in FY18/19, increasing the pressure on our Agent Partners
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Revenue Contribution
Thousands
50%
$500
40%
$400
30%
$300
20%
$200
10%
$100
0% $0
Q1 FY17 Q2 FY17 Q3 FY17 Q4 FY17 Q1 FY18
Revenue Total ($) Agents/LLs (%)
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RNT has a deliberate strategy to diversify its sources of revenue, creates opportunities rather than risks as the industry changes
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Allows the “Freemium” listing model to develop
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This is where we are!
-
The first major real-estate portal to offer free listings to all Agents
-
Largest real-estate portal in the country allowing private landlords to advertise
-
3[rd] Highest ranked Real Estate Website (#1 for Rentals)
-
Approximately 90% of all national rental property listings are on Rent.com.au
A November 2017 review of the last 275,000 properties leased nationally shows that our Smart and Highlight Plans deliver:
-
55% more enquiries
-
51% more views
than standard free listings
-
= less time on market
-
= better return for landlords.
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Building long term renter relationships
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RNT will become an integral part of every step of the renter’s journey, creating new revenue opportunities and a network of loyal renters
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Research Application Moving in Tenancy Moving out
90%+ Listings Renter Resumes RentBond
Suburb Reviews Pet Resumes RentConnect
RentReports data Online Application
Walk Score RentCheck
Commute Calculator
NBN Status
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The last 12 months required a focus on maximising the search/application experience and providing relevant products that add value at the initial stages of renting – building a relationship with our customer
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Building long term renter relationships
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RNT will become an integral part of every step of the renter’s journey, creating new revenue opportunities and a network of loyal renters
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Research Application Moving in Tenancy Moving out
90%+ Listings Renter Resumes RentBond Insurance Products Bond Cleaning
Suburb Reviews Pet Resumes RentConnect Payment Gateway Priority Matching
RentReports data Online Application Transit Insurance Finance Products Transition to own
Walk Score RentCheck Concierge Utility Management
Commute Calculator More Automation Channel Partners
NBN Status Mobile App
Lifestyle Search Endorsements
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The next 12 months will see RNT build on our customer relationships and release products that help renters at all stages of the rental cycle
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Delivering on our promises
12 months ago we explained the need for RNT to – pivot to be relevant we needed to be different, we needed to listen to the customer.
HORIZON 2
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- Transactional Products
We have delivered, customers have responded and we now have the platform to extend our products/services across the full renting lifecycle.
- Lifecycle relationship
HORIZON 1
-
Extend the customer relationship beyond search
-
• New “Tenancy” Products
COMPLETE
Growth
-
Improve Customer Experience (Renter Resume, Web Improvements)
-
• Renter Products (240% increase in product revenue over the past 12 months)
-
COMPLETE
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Define our Purpose (focused on the Customer, add value)
-
Costs Under Control (50% cost reduction over past 12 months)
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Financial Outlook
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Revenue still growing consistently
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Quarterly Revenues ($'000s)
$514
$476
$451
$390
Q2 FY17 Q3 FY17 Q4 FY17 Q1 FY18 Q2 FY18(F)
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Targeting EBITDA positive in FY18
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Underlying EBITDA (Quarterly - $'000s)
Q2 FY17 Q3 FY17 Q4 FY17 Q1 FY18 Q2 FY18(F)
($764)
($1,069)
($1,187)
($1,270)
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Corporate Information
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RNT has a strong board, supportive shareholders and is well-funded
Financial information
| Financial information | |
|---|---|
| Cash on hand at 31 Oct 2017 | $2.0m |
| Dec 2017 QTR forecast cash burn | ($0.55m) |
| Quarters cash remaining (at Dec 2017 QTR forecast cash burn) |
4.0 |
| Date in 4 quarters | September 2018 |
| RNT breakeven guidance | by June 2018 |
-
At this point RNT does not believe a capital raising is required given current low cost base and growing revenues.
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Previous guidance for breakeven during FY18 is maintained.
-
RNT is confident of funding support if required.
Large Shareholders Increase Holdings
- Continued strong support from our larger shareholders with the Top 30 increasing their position in the business.
| position in the business. | |||
|---|---|---|---|
| • Board, Management and |
staff have |
also | |
| demonstrated their belief in |
the business |
by | |
| increasing their holdings throughout FY17. | |||
| Notable Shareholder groups keep increasing their holdings | |||
| Nov 2016 |
Aug 2017 Nov 2017 |
||
| Current Top 30 (ex. Board/Staff) 40.8% |
43.4% 46.9% |
| |
| Board & Staff 10.9% |
12.8% 13.3% |
| |
| Top 30 plus Board & Staff 51.7% |
56.2% 60.2% |
|
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