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READCLOUD LIMITED — Investor Presentation 2018
May 30, 2018
65670_rns_2018-05-30_99fca7bc-4f77-4298-874a-06ba29f734c8.pdf
Investor Presentation
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Investor Presentation | 31 May 2018 Thorney Sydney Investment Forum
Disclaimer
This presentation has been prepared by ReadCloud Limited ("Readcloud"), based on information available as at the date of this presentation. The information in this presentation is provided in summary form and does not contain all information necessary to make an investment decision.
This presentation does not constitute an offer, invitation, solicitation or recommendation with respect to the purchase or sale of any security in ReadCloud, nor does it constitute financial product advice or take into account any individual's investment objectives, taxation situation, financial situation or needs. An investor must not act on the basis of any matter contained in this presentation but should make its own assessment of ReadCloud as part of its own investigations. Before making an investment decision, investors should consider the appropriateness of the information having regard to their own objectives, financial situation and needs, and seek legal, taxation and financial advice appropriate to their jurisdiction and circumstances. ReadCloud is not licensed to provide financial product advice in respect of ReadCloud securities or any other financial products.
Although reasonable care has been taken to ensure that the facts stated in this presentation are accurate and that the opinions expressed are fair and reasonable, no representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained in this presentation. To the maximum extent permitted by law, neither ReadCloud, nor any of its officers, directors, employees and agents, nor any other person, accepts any responsibility and liability for the content of this presentation including, without limitation, any liability arising from fault or negligence, for any loss arising from the use of or reliance on any of the information contained in this presentation or otherwise arising in connection with it.
The information presented in this presentation is subject to change without notice and ReadCloud does not have any responsibility or obligation to inform you of any matter arising or coming to their notice, after the date of this presentation, which may affect any matter referred to in this presentation. The cover image is illustrative only.
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Forward looking statements
This presentation may contains certain forward looking statements that are based on ReadCloud's beliefs, assumptions and expectations and on information currently available to ReadCloud management. Such forward looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results or performance of ReadCloud to be materially different from the results or performance expressed or implied by such forward looking statements. Such forward looking statements are based on numerous assumptions regarding present and future business strategies and the political and economic environment in which they operate in the future, which are subject to change without notice. Past performance is not necessarily a guide to future performance and no representation or warranty is made as to the likelihood of achievement or reasonableness of any forward looking statements or other forecast. To the full extent permitted by law, ReadCloud and its directors, officers, employees, advisers, agents and intermediaries disclaim any obligation or undertaking to release any updates or revisions to information to reflect any change in any of the information contained in this presentation (including, but not limited to, any assumptions or expectations set out in the presentation).
Investment Overview
- ReadCloud is leading the transition to digital eLearning in Australian secondary schools
- ReadCloud delivers the school curriculum, across all key platforms, integrated from publisher to student
- Very strong start to the 2018 school year, with a significant increase in inbound enquiries from new schools as the ReadCloud platform becomes better known in key school communities
- ReadCloud now has over 50,000 contracted users in 70 schools on its SAAS platform, a 130% increase in users in FY18 year to date and management are rewarded for doubling user numbers again for FY19
- ReadCloud is benefiting from a shorter sales cycle and broader distribution, including via a recent agreement with the Queensland Secondary Principals' Association, giving exclusive marketing access to 210 schools with over 175,000 students
- ReadCloud has the strongest sales pipeline in its history leading into the 2019 school year and has expanded its sales team since the IPO to further accelerate sales
- Based on strong growth in schools and user numbers in calendar year 2018, the Directors estimate that the Company is on track to achieve the management target of $2 million Total Revenue in FY18 up from $838,000 in FY17


| ASX Code: RCL, RCLO | |
|---|---|
| Share Price (29 May2018) | $0.33 |
| Marketcapitalisation(@33cents) | $27.6m |
| Shares onissue (listed) | 43.7m |
| Escrowed shares | 40.1m |
| Options on issue | 21.2m |
| Performance Rights | 11.3m |
| Current cash (31 March 2018) | $5.4m |
| Tradingrange (since listing) | $0.22 to$0.41 |
| Averagedaily volume | 130,934 |
| Directors | |
|---|---|
| Paul Collins | Non-Executive Chairman |
| Lars Lindstrom | Chief Executive Officer |
| Darren Hunter | Chief InformationOfficer |
| Guy Mendelson | Non-Executive Director |
| MelanieLeydin | CFO & CompanySecretary |
Substantial Shareholders
| Amity Agency Pty Ltd | 17.1% |
|---|---|
| Group*Thorney | 12.8% |
| Lars Lindstrom | 8.6% |
| PollaersFamily Trust | 7.4% |
| Holdings/Darren Hunter*Hunmar | 6.7% |
| Kimberley Marshall | 5.7% |
| Jonathan Isaacs | 5.1% |
| Top 20 | 78.2% |
| Shareholdings*Total Board | 18.0% |
*Includes indirect holdings

ReadCloud Is The Complete Digital Solution
The ReadCloud platform is the complete solution for eLearning and management of all Digital Content.

Fully integrated platform delivering a complete solution for schools, students, publishers and intermediaries
Australian developed, all IP owned 100%

One App, One Password, All eCurriculum


Cross-platform delivery of all digital content in one app (download on up to six devices)
Students Can Collaborate Inside eBooks


Social annotation features designed to encourage critical reasoning

- Global Market
- Ø Education is a $5.8 trillion market, with Ed-tech representing just 2% (IBIS)
- Australia
- Ø 3.8 million students in over 10,000 primary and secondary schools
- Ø ReadCloud's immediate target market is 2,700 secondary schools with 1,600,000 students
- Ø Of these target schools, 63% expect to move to 100% digital learning by 2020 (ORC Int. 2017)
- ReadCloud's Market Position
- Ø Rapid market traction with over 50,000 users in 70 secondary schools on the platform, with the opportunity to rapidly increase market share in the 1.6 million secondary student target market
- Ø 7,500+ primary schools in Australia provide a longer term growth opportunity
- Ø Readcloud is accelerating direct sales to schools and benefits from its Channel Partners established school relationships
- Ø ReadCloud aims to double users in 2019 to more than 100,000
Increasing Market Penetration
- ReadCloud's sales cycle has shortened significantly in 2018 compared to 2017 as the ReadCloud Platform becomes more widely known and accepted in key school communities
- The shortening sales cycle is demonstrated by the sales process for two large schools who have come onto the ReadCloud platform in 2017 and 2018 respectively

- February 2017 Trinity Bay State High School is contacted through an existing school referral
- March/April/May 2017 Four in person, at school meetings and presentations to Principal and key stakeholders
- 29 May 2017 Principal confirms school's intention to roll ReadCloud out across Years 7-12 commencing Term 3 2017
- 9 June 2017 Trinity Bay signs ReadCloud's 4-year software license agreement

- 21 March 2018 Gordonvale State High School attends ReadCloud's stand at the National Future Schools Expo and Conference in Melbourne
- 27 March 2018 ReadCloud presentation to Principal, Deputy Principal, key HODs and Teacher Librarian at school
- 27 March 2018 Principal confirms school's intention to roll-out ReadCloud across Years 7-12 commencing Term 3 2018
- 16 April 2018 Gordonvale signs ReadCloud's 3-year software license agreement
Q3 FY18 Highlights
- User number growth has accelerated, more than doubling in 9 months from 21,800 in FY17 to 50,200 in Q3 FY18, with the Company's strongest ever sales pipeline leading into school year 2019
- Year to date revenue growth was strong with $1.7m in revenue from Ordinary activities in Q3 FY18 YTD. Revenues are seasonal, due to the school year cycle, with the majority of revenue booked in Q2 and Q3 in each financial year
- Strong growth in Queensland schools was a direct result of targeting Book Hire schools with a very competitively priced eBook curriculum
- Significant investment in capabilities in 2018, more than doubling employee numbers to 14, with two new developers and five dedicated sales staff significantly expanding the Company's capabilities Revenue from Ordinary Activites*
- The ReadCloud platform, with its competitive eBook pricing, has opened a large opportunity for expansion of direct sales in QLD, NSW, SA & WA states who have predominantly Book Hire schools
- Higher margin direct sales have increased from 12% to 29% of total user numbers with sales via Resellers representing 71% of users
- Ongoing Platform development with deeper integration with school Learning Management Systems and new features added * Operating Revenue excluding R&D tax incentives and other income ** Unaudited revenue

Investment Summary
- ReadCloud is the leading digital education solution for Australian schools, delivering clear educational benefits and saving schools and students money
- Large market opportunity in Australia with an immediate target market of 2,700 secondary schools with 1.6 million students
- Users numbers are up 130% in FY18 year to date with 50,000 users in 70 schools in Q3 FY18, with the strongest sales pipeline in the Company's history, and an increasing proportion of higher margin direct sales to schools
- Recently expanded sales team with 4 new sales people to accelerate market share growth
- Strategically positioned with Channel Partners who resell the ReadCloud platform including Jacaranda (John Wiley), OfficeMax Australia, Harley's Educational Supplies and Impact Office Supplies
- Expanding distribution channels through the recent partnership with the Queensland Secondary Principals' Association, giving exclusive marketing access to 210 schools with over 175,000 students
- Highly scalable platform is leveraged to improving operating margins as user numbers increase
- Experienced and motivated team with a clear growth strategy
- ReadCloud is on track to exceed $2 million in Total Revenue in FY18, with performance targets based on Total Revenue of $7.5 million and 100,000 users in FY19

ReadCloud Limited 1/426 Glenhuntly Rd Elsternwick VIC 3185
Contact: Lars Lindstrom, CEO & Co-Founder, [email protected]