Rapala VMC Oyj — Major Shareholding Notification 2014

Apr 1, 2014

RAPALA VMC CORPORATION FLAGGING NOTIFICATION IN ACCORDANCE WITH CHAPTER 9 SECTION 10 OF THE SECURITIES MARKETS ACT - NORDEA FUNDS OY OWNERSHIP EXCEEDS 10%

RAPALA VMC CORPORATION FLAGGING NOTIFICATION IN ACCORDANCE WITH CHAPTER 9 SECTION 10 OF THE SECURITIES MARKETS ACT - NORDEA FUNDS OY OWNERSHIP EXCEEDS 10%

Rapala VMC Corporation
Stock Exchange Release
April 1, 2014 at 3:00 p.m.

RAPALA VMC CORPORATION FLAGGING NOTIFICATION IN ACCORDANCE WITH CHAPTER 9
SECTION 10 OF THE SECURITIES MARKETS ACT - NORDEA FUNDS OY OWNERSHIP EXCEEDS 10%

Rapala VMC Corporation has received a notification from Nordea Funds Oy (Company
ID 1737785-9) in accordance with Chapter 9, Section 5 of the Finnish Securities
Market Act on the change in its holdings. According to the notification the
following changes in holdings have taken place on April 1, 2014:

Nordea Funds Oy's holding in shares and voting rights of Rapala VMC Corporation
(ISIN code: FI0009007355) has reached 10 per cent. Following the merger of
investment fund companies Nordea Funds Oy owns 4,367,755 shares or 11.07% of all
shares and voting rights.

Rapala VMC Corporation has a total of 39,468,449 shares and votes.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information, please contact:
The Company's Legal Councel, Olli Aho, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 287 million in 2013, employs some 2 500 people in 39 countries.
Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki
stock exchange since 1998.

[HUG#1773398]

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