Rapala VMC Oyj — Major Shareholding Notification 2011

Mar 2, 2011

RAPALA

STOCK EXCHANGE RELEASE

March 2, 2011 at 5.00 p.m

1(1)

NOTIFICATION IN ACCORDANCE WITH CHAPTER 2 SECTION 10 OF THE SECURITIES MARKETS ACT

Rapala VMC Corporation has today received notification from Viellard Migeon & Cie (registration number 535 420 228 RCS Belfort, France) in accordance with Chapter 2, Section 9 of the Finnish Securities Market Act on the following change in its holdings:

Viellard Migeon & Cie and Utavia S.à.r.l entered into a shareholders' agreement on 29 June 2006 with respect to their shares in Rapala VMC Corporation. Utavia S.à.r.l, a company owned by the management of Rapala VMC Group, has today sold all its shares in Rapala VMC Corporation and the shareholders' agreement with Viellard Migeon & Cie has terminated.

As a result of the transaction carried out on 2 March 2011, Viellard Migeon & Cie's direct and indirect holding in shares and voting rights has fallen below the 30% threshold.

The direct and indirect holdings of Viellard Migeon & Cie in the shares and voting rights are 11 522 971 shares, 29.20% of all shares and voting rights.

Rapala VMC Corporation has a total of 39 468 449 shares and votes.

RAPALA VMC CORPORATION

Jorma Kasslin

Chief Executive Officer

For further information, please contact:

The Company's Legal Council, Olli Aho, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 269 million in 2010, employs more than 2 000 people in 33 countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

Rapala VMC Corporation