RALPH LAUREN CORP — Director's Dealing 2010

Jul 19, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: POLO RALPH LAUREN CORP (RL)
CIK: 0001037038
Period of Report: 2010-07-15

Reporting Person: FARAH ROGER N (Director, President & COO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-07-15	Class A Common Stock	S	13510	$76.13	Disposed	275417.46	Direct
2010-07-15	Class A Common Stock	S	9300	$76.77	Disposed	266117.46	Direct
2010-07-16	Class A Common Stock	A	226.84	—	Acquired	266344.3	Direct

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to Rule 10b5-1 trading plans previously established by the reporting person.

F2: The price represents the weighted average sale price for multiple transactions reported on this line. The prices of the transactions ranged from $75.55 to $76.55. Upon request of the SEC staff, Polo Ralph Lauren Corporation (the "Company") or a security holder of the Company, the reporting person will provide full information regarding the number of shares sold at each separate price.

F3: The price represents the weighted average sale price for multiple transactions reported on this line. The prices of the transactions ranged from $76.56 to $77.16. Upon request of the SEC staff, the Company or a security holder of the Company, the reporting person will provide full information regarding the number of shares sold at each separate price.

F4: Represents restricted stock units payable as a result of the payment of a cash dividend on the Company's Class A Common Stock. The restricted stock units are payable solely in shares of the Company's Class A Common Stock issued to the reporting person in respect of restricted stock units previously granted under the Company's 1997 Long-Term Stock Incentive Plan.