PVH CORP. /DE/ — Director's Dealing 2010

May 14, 2010

SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: PHILLIPS VAN HEUSEN CORP /DE/ (PVH)
CIK: 0000078239
Period of Report: 2010-05-06

Reporting Person: GEHRING FRED (Director, CEO of Tommy Hilfiger)

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1402371	Indirect
Common Stock	60562	Indirect

Footnotes

F1: Of such 1,402,371 shares of Common Stock of the Issuer (the "Common Stock") reported on this Form 3, Mr. Gehring indirectly beneficially owns 1,231,521 shares of Common Stock by virtue of interests Mr. Gehring holds in Cinquecento B.V. The remaining amount of 170,850 shares of Common Stock consist of shares of Common Stock over which Mr. Gehring has voting rights but which are indirectly beneficially owned by Mr. Gehring's children by virtue of their ownership of interests in Cinquecento B.V. Mr. Gehring disclaims beneficial ownership of such shares beneficially owned by his children except to the extent of his pecuniary interest therein. The aggregate number of shares of Common Stock beneficially owned by Cinquecento B.V. is 1,941,738 shares.

F2: The shares of Common Stock reported on this Form 3 are held in escrow pursuant to escrow arrangements whereby a portion of such shares may be forfeited to satisfy indemnity or purchase price adjustment payments made to Issuer, or because certain time vesting conditions are not met.

F3: Represents shares of Common Stock beneficially owned by Tommy Hilfiger Holding S.a.r.l. that Stichting Pakera (a holder of interests in Tommy Hilfiger Holding S.a.r.l. and a foundation, the beneficiaries of which are certain friends and family of Mr. Gehring) would be entitled to receive when and if shares of Common Stock beneficially owned by Tommy Hilfiger Holding S.a.r.l. are distributed to holders of interests therein, and over which Mr. Gehring has voting rights. Mr. Gehring disclaims beneficial ownership of such shares except to the extent of his pecuniary interest therein.