PVH CORP. /DE/ — Director's Dealing 2010

Sep 29, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PHILLIPS VAN HEUSEN CORP /DE/ (PVH)
CIK: 0000078239
Period of Report: 2010-09-28

Reporting Person: Shaffer Michael A (Executive VP and CFO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-09-28	Common Stock, $1 par value	M	2500	$12.34	Acquired	29817	Direct
2010-09-28	Common Stock, $1 par value	M	7500	$19.10	Acquired	37317	Direct
2010-09-28	Common Stock, $1 par value	M	20000	$25.88	Acquired	57317	Direct
2010-09-28	Common Stock, $1 par value	S	30000	$58.5781	Disposed	27317	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-09-28	Option (Right to Buy)	$12.34	M	2500	Disposed	2013-04-02	Common Stock, $1 par value (2500)	Direct
2010-09-28	Option (Right to Buy)	$19.10	M	7500	Disposed	2014-04-27	Common Stock, $1 par value (7500)	Direct
2010-09-28	Option (Right to Buy)	$25.88	M	20000	Disposed	2015-05-02	Common Stock, $1 par value (20000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock, $1 par value	6634.849	Indirect

Footnotes

F1: Includes 22,688 shares of Common Stock subject to awards of restricted stock units.

F2: This transaction was executed in multiple trades of ranges from $58.39 to $58.70. The price reported is a weighted average price. The reporting person will provide to the Issuer, or to the SEC staff, upon request, information regarding the number of shares shold at each price within the range.

F3: All options exercisable for shares of Issuer's Common Stock, $1 par value.

F4: Options to acquire 625 shares became exercisable on each of 4/2/2004, 4/2/2005, 4/2/2006 and 4/2/2007.

F5: Options to acquire 1,875 shares became exercisable on each of 4/27/2005, 4/27/2006, 4/27/2007 and 4/27/2008.

F6: Options to acquire 5,000 shares became exercisable on each of 5/2/2006, 5/2/2007, 5/2/2008 and 5/2/2009.