PVH CORP. /DE/ — Director's Dealing 2010

Oct 12, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: PHILLIPS VAN HEUSEN CORP /DE/ (PVH)
CIK: 0000078239
Period of Report: 2010-10-08

Reporting Person: SIRKIN ALLEN E (President & COO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-10-08	Common Stock, $1 par value	M	7500	$14.92	Acquired	158104	Direct
2010-10-08	Common Stock, $1 par value	M	12136	$12.34	Acquired	170240	Direct
2010-10-08	Common Stock, $1 par value	M	55300	$19.10	Acquired	225540	Direct
2010-10-08	Common Stock, $1 par value	M	28400	$25.88	Acquired	253940	Direct
2010-10-08	Common Stock, $1 par value	S	103336	$63.491	Disposed	150604	Direct
2010-10-11	Common Stock, $1 par value	M	16600	$25.88	Acquired	167204	Direct
2010-10-11	Common Stock, $1 par value	M	45000	$35.63	Acquired	212204	Direct
2010-10-11	Common Stock, $1 par value	M	98500	$38.98	Acquired	310704	Direct
2010-10-11	Common Stock, $1 par value	S	34400	$63.4964	Disposed	276304	Direct
2010-10-11	Common Stock, $1 par value	S	100000	$62.97	Disposed	176304	Direct
2010-10-11	Common Stock, $1 par value	S	25700	$62.39	Disposed	150604	Direct
2010-10-12	Common Stock, $1 par value	M	36500	$38.98	Acquired	187104	Direct
2010-10-12	Common Stock, $1 par value	S	36500	$61.7355	Disposed	150604	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-10-08	Option (Right to Buy)	$14.92	M	7500	Disposed	2012-04-22	Common Stock, $1 par value. (7500)	Direct
2010-10-08	Option (Right to Buy)	$12.34	M	12136	Disposed	2013-04-02	Common Stock, $1 par value. (12136)	Direct
2010-10-08	Option (Right to Buy)	$19.10	M	55300	Disposed	2014-04-27	Common Stock, $1 par value. (55300)	Direct
2010-10-08	Option (Right to Buy)	$25.88	M	28400	Disposed	2015-05-02	Common Stock, $1 par value. (28400)	Direct
2010-10-11	Option (Right to Buy)	$25.88	M	16600	Disposed	2015-05-02	Common Stock, $1 par value. (16600)	Direct
2010-10-11	Option (Right to Buy)	$35.63	M	45000	Disposed	2016-01-17	Common Stock, $1 par value. (45000)	Direct
2010-10-11	Option (Right to Buy)	$38.98	M	98500	Disposed	2016-03-27	Common Stock, $1 par value. (98500)	Direct
2010-10-12	Option (Right to Buy)	$38.98	M	36500	Disposed	2016-03-27	Common Stock, $1 par value. (36500)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock, $1 par value	18021.489	Indirect

Footnotes

F1: Includes 122,808 shares of Common Stock subject to awards of restricted stock units.

F2: This transaction was executed in multiple trades of ranges from $63.40 to $63.87. The price reported is a weighted average price. The reporting person will provide to the Issuer, or to the SEC staff, upon request, information regarding the number of shares shold at each price within the range.

F3: This transaction was executed in multiple trades of ranges from $63.25 to $63.69. The price reported is a weighted average price. The reporting person will provide to the Issuer, or to the SEC staff, upon request, information regarding the number of shares shold at each price within the range.

F4: This transaction was executed in multiple trades of ranges from $62.75 to $63.22. The price reported is a weighted average price. The reporting person will provide to the Issuer, or to the SEC staff, upon request, information regarding the number of shares shold at each price within the range.

F5: This transaction was executed in multiple trades of ranges from $62.12 to $62.74. The price reported is a weighted average price. The reporting person will provide to the Issuer, or to the SEC staff, upon request, information regarding the number of shares shold at each price within the range.

F6: This transaction was executed in multiple trades of ranges from $61.50 to $62.47. The price reported is a weighted average price. The reporting person will provide to the Issuer, or to the SEC staff, upon request, information regarding the number of shares shold at each price within the range.

F7: All options exercisable for shares of Issuer's Common Stock, $1 par value.

F8: This was part of a grant of 30,000 options, 7,500 of which vested on each of 4/22/03, 4/22/04, 4/22/05 and 4/22/06.

F9: This was part of a grant of 30,000 options, 7,500 of which vested on each of 4/2/04, 4/2/05, 4/2/06 and 4/2/07.

F10: This was part of a grant of 60,000 options, 15,000 of which vested on each of 4/27/05, 4/27/06, 4/27/07 and 4/27/08.

F11: This was part of a grant of 45,000 options, 11,250 of which vested on each of 5/2/06, 5/2/07, 5/2/08 and 5/2/09.

F12: This was part of a grant of 45,000 options, 11,250 of which vested on each of 1/17/07, 1/17/08, 1/17/09 and 1/17/10.

F13: This was part of a grant of 135,000 options, 15,000 of which vested on 9/27/06 and 60,000 of which vested on each of 3/27/08 and 3/27/09.