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Purple Innovation, Inc. — Director's Dealing 2024
Mar 19, 2024
34158_dirs_2024-03-19_55416bc1-e432-4d3f-adbc-c07052ecf15e.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: Purple Innovation, Inc. (PRPL)
CIK: 0001643953
Period of Report: 2024-03-15
Reporting Person: Ulrich George Turner (Principal Accounting Officer)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2024-03-15 | Class A Common Stock | M | 632 | — | Acquired | 6147 | Direct |
| 2024-03-15 | Class A Common Stock | F | 200 | $1.56 | Disposed | 5947 | Direct |
| 2024-03-15 | Class A Common Stock | M | 4253 | — | Acquired | 10200 | Direct |
| 2024-03-15 | Class A Common Stock | F | 1459 | $1.56 | Disposed | 8741 | Direct |
| 2024-03-15 | Class A Common Stock | M | 6291 | — | Acquired | 15032 | Direct |
| 2024-03-15 | Class A Common Stock | F | 2158 | $1.56 | Disposed | 12874 | Direct |
Derivative Transactions
| Date | Security | Exercise Price | Code | Shares | A/D | Expiration | Underlying | Ownership |
|---|---|---|---|---|---|---|---|---|
| 2024-03-15 | Restricted Stock Units | $ | M | 632 | Disposed | Class A Common Stock (632) | Direct | |
| 2024-03-15 | Restricted Stock Units | $ | M | 4253 | Disposed | Class A Common Stock (4253) | Direct | |
| 2024-03-15 | Restricted Stock Units | $ | M | 6291 | Disposed | Class A Common Stock (6291) | Direct | |
| 2024-03-15 | Performance Stock Units | $ | D | 1895 | Disposed | Class A Common Stock (0) | Direct |
Footnotes
F1: Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-half of the remainder on March 15, 2023; and the balance on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F4: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F5: On August 11, 2021, the Company granted Performance Stock Units that could vest on March 15, 2024, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.