Purple Innovation, Inc. — Director's Dealing 2021

Jan 26, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Purple Innovation, Inc. (PRPL)
CIK: 0001643953
Period of Report: 2021-01-25

Reporting Person: McGarvey Casey Kale (Chief Legal Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2021-01-25	Class A Common Stock	C	55000	—	Acquired	55000	Direct
2021-01-25	Class A Common Stock	S	5000	$41.025	Disposed	50000	Direct
2021-01-25	Class A Common Stock	S	50000	$40.475	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-01-25	Class B Common Stock	$	C	55000	Disposed		Class A Common Stock (55000)	Direct

Footnotes

F1: The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.

F2: The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020.

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.00 to $41.05, inclusive.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.95, inclusive.