Purple Innovation, Inc. — Director's Dealing 2021

May 28, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Purple Innovation, Inc. (PRPL)
CIK: 0001643953
Period of Report: 2021-05-28

Reporting Person: Varni Patrice Ann (Chief Marketing Officer)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2021-05-28	Restricted Stock Units	$	A	12856	Acquired		Class A Common Stock (12856)	Direct

Footnotes

F1: Each restricted stock unit represents the contingent right to receive one share of Class A Common Stock of Purple Innovation, Inc. 25% of the restricted stock units granted will vest on May 28, 2022. The remaining 75% of the units vest in monthly installments on the first day of each calendar month beginning on June 1, 2022 in the amount of one-forty-eighth of the full amount for the remaining three years.