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Purple Innovation, Inc. Director's Dealing 2021

Sep 3, 2021

34158_dirs_2021-09-03_14eec420-83ab-4c0a-a3a5-43c90f320966.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Purple Innovation, Inc. (PRPL)
CIK: 0001643953
Period of Report: 2021-08-11

Reporting Person: White Verdi Ray III (Chief Retail Officer)

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2021-08-11 Restricted Stock Units $ A 2412 Acquired Class A Common Stock (2412) Direct
2021-08-11 Performance Stock Units $ A 4480 Acquired Class A Common Stock (4480) Direct

Footnotes

F1: Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2022; one-third on March 15, 2023; and one-third on March 15, 2024 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

F2: Each Performance Stock Unit represents a contingent right to receive up to one share of Purple Innovation, Inc. Class A Common Stock after March 15, 2024. Between 0% and 100% of the Performance Stock Units will vest upon Purple Innovation, Inc.'s Class A Common Stock achieving specified target price per share levels on March 15, 2024.